lesson_02 Marketing, Search Engines, and Sponsored Search

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Jim Jansen

Unterhaltung & Humor Technologie Design

Google Online Marketing Challenge Jim Jansen College of Information Sciences and Technology The Pennsylvania State University [email_address]

Get to Know Your Teammates! ,[object Object],[object Object],[object Object],[object Object],[object Object]

Team and Team Leader ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Sponsored Search Process This Google version of this process, service, and technology (i.e., platform) is AdWords. It is a Provider (a.k.a., advertiser) focused platform.

Getting Our Hands Dirty on the AdWords Platform! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Thank you! (reminder - do your daily log entry) Jim Jansen College of Information Sciences and Technology The Pennsylvania State University [email_address]

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lesson_02 Marketing, Search Engines, and Sponsored Search

1. Google Online Marketing Challenge Jim Jansen College of Information Sciences and Technology The Pennsylvania State University [email_address]

5. The Sponsored Search Process This Google version of this process, service, and technology (i.e., platform) is AdWords. It is a Provider (a.k.a., advertiser) focused platform.

7. keywords control bids ads metrics

9. Thank you! (reminder - do your daily log entry) Jim Jansen College of Information Sciences and Technology The Pennsylvania State University [email_address]