User centered design + eCommerce platform implementation + ERP integration.

1. Case Study
eCommerce
Implementation for
SOLAR Company

2. SOLAR
• 80 chain boutiques,
– 13 franchise
(among others, in Lubeck, Gent
and Lviv)
– 7 outlets
• 120 members of external chain
and 25 partners
in the neighbouring countries

3. Goals
• Making direct online purchase possible
Current collection and outlet
• A tool for offline clients
Creating shopping lists and the possibilty to learn about new collection before visiting the
boutique.
• SOLAR boutiques are famous for regular deliveries of new
products. E-store is supposed to make it possible to follow the new items in the
collections, but also to find and buy products, which are already not available in the
boutiques.

4. Online and Offline in the Fashion Industry
The main source of information:
online
offline
Purchase
online
2,4%
offline
1,7%
The Internet influences 6,5% of the total sales.
n=881 kupujących
Base: n=37 searching online n=844 searching offline. Source: Multibrand ROPO Survey, IMAS i Divante.
2,4%
Crucial is the
information
found offline and
purchase offline.
93,5%

5. Realization
Gathering
business
demands
Designing
interactions
according to
the UserCenetered
Design
Technical
analysis and
integration
Graphic design
Implementation
Tests and
launching
Survey and
optimization

6. Methodology of work
User-Centered Design

7. Interactive Prototypes
•
Interactive prototypes present
how the application is going
to work.
•
Verifying the designer’s vision
against the expectations of
the client and target users.
•
Conceptual work on the
prototypes makes the
verification of the ideas cheap
and fast.
•
In the subsequent phases of
the project, the number of
modifications diminishes.
•
There were 9 different
versions of interactive
prototypes prepared.
•
The work on prototypes lasted
3 weeks.

8. Integration
Microsoft Dynamics NAV

9. Microsoft Dynamics NAV
• Microsoft Dynamics NAV –
integrated business solution for
medium-size businesses.
• Used by over 1450000 users from
80000 firms.
• Includes modules supporting the
management of: finances, budgeting,
production, distribution, relations with clients,
service, e-business, advanced analysis (Business
Intelligence) and control.

10. Integration
• Preparing the project of integration
Prepared in cooperation with the client’s IT department, it includes the detailed description
of synchronization mechanisms, security systems and data formats.
• Two-way data exchange
The number of products in stock, product features, orders.
• Early start-up and tests
Testing the integration mechanism at an early stage of the implementation allowed us to
map all the flaws and make sure they will not influnce the application’s functioning.

11. Graphics
Graphic Designing

12. Graphic Designing
•
Based on the visual
identification and according to
the arrangement of the
elements within the interactive
prototypes:
•
A single graphic line was
prepared;
•
Storyboards for the initial
animations were prepared.
•
Animations are synchronized
with the changing colections
(color palette, products).
•
After the look&feel
acceptance, graphic designs
for the subsequent subpages
were prepared.
•
Graphic designing took 2
weeks.

13. Graphic Designing
•
Graphic design does not compete with the
photos of the products and the
collection’s graphics. It serves as a frame
for them.
•
The creation of the graphic design was
supervised by the SOLAR experts so as to
guarantee consistency.

14. Implementation
PrestaShop

15. PrestaShop
• PrestaShop is the most popular
European open-source e-store platform.
We offer our clients the PrestaShop software, extended
with Divante’s original plug-ins.
• Over 100 000 e-stores use PrestaShop.
• The most interesting features of
PrestaShop
–
SEO-friendly store architecture
–
Integration with Polish payment systems and price
comparison services
–
The possibility of selling virtual products (files)
–
Coupon system (discounts, free extras, free delivery)
–
Client groups (defining the level of prices,
discounts).
–
The possibility of the multiplication of a store.
–
PrestaShop’s control panel
The possibility of creating multi-language stores.
Specification of PrestaShop and Divante’s plug-ins.

16. Modifications and Extensions
• For the needs of the project, we modified PrestaShop, adjusting
the software to the specific demands.
Current collection and outlet.
• A tool for offline clients
Creating shopping lists and the possibilty to learn about new collection before visiting the
boutique.
• SOLAR boutiques are famous for regular deliveries of new
products. E-store is supposed to make it possible to follow the new items in the
collections, but also to find and buy products, which are already not available in the
boutiques.

17. Implementation
Start-up and tests

18. Providing Quality
• Designing according to the User-Centered Design
• Internal quality control at each stage of the project – checklists and tests
• Systemic management of demands, changes and service notifications
•
All the service notifications
and project arrangements are
made within the same
reporting system.
•
The client has online access to
all the notifications.
•
We use the Redmine software.

19. Effects
The First Results of
Cooperation

20. The Effects of Cooperation after
Launching the Online Store
• Right after launching the store, many orders were placed.
• Conversion rate: 2,21%.
• High average order value.
• 68% purchases made during the first visit.
• After a month, as many as 15,9% purchases are fuelled by SEO.

21. Contact
http://divanteltd.com