Facebook

1. Growth of Facebook
Presented By:
Robin Verma
MCA -2nd

2. Evolution of Social Networking Site
• 1st Generation ( classmates.com)
• 2nd Generation ( linkedin.com , xing.com )
• 3rd Generation ( facebook.com , myspace.com
, orkut.com )

3. Growth According To Users
• 42 million user(2007).
• 845 million user(2011).
• 270% increase in user
from 2006-07.
• 6 million active user
groups(regional , work-
realted, collegegroup
, schoolsgroup).

4. Growth by Apps
• 44 apps and installations,
16 millions active users.
• 2.7 billion photo and 14
billion uploaded daily .
• Event apps have more
invitation than Evite.com .
• Video apps
• One-Stop Shop Solution
• Open platform to third-
party developers.

5. Growth by Advertisement
• Social Media Targeting
• Revenue Models
(CPV,CPV,CPC)
• Facebook Flyers
• Sponsored Groups
(Apple Students –
4,24,135 members)

7. Comparison
Facebook
• Multi-media Conversation.
• Instantaneous and
asynchronous chat option.
• Various Apps.
• Advertisements in different
possible ways.
• Sponsored groups.
Others
• Text and photos only.
• Only limited chat options.
• Commonly shared Apps.
• No more focus on
advertisements.
• No Sponsored groups.

8. Conclusion
• Facebook in a work environment can be threat or can
be opportunity.

9. Thanks