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Presentation to Tower 09 event, May 2009

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Slides presented by Steph Gray at Cabinet Office event on service transformation and public service reform

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Digital engagement at DIUS: smarter conversations, better outcomes Steph Gray, Head of Engagement [email_address] 020 3300 8166
How many 16-19 year olds regularly watch videos from YouTube? ,[object Object],[object Object],[object Object],Source: Forrester for DIUS, Aug 2008
How many 16-19 year olds regularly watch videos from YouTube? ,[object Object],[object Object],[object Object],Source: Forrester for DIUS, Aug 2008
What proportion of young people have friends over while they use the internet? ,[object Object],[object Object],[object Object],Source: Forrester for DIUS, Aug 2008
What proportion of young people have friends over while they use the internet? ,[object Object],[object Object],[object Object],Source: Forrester for DIUS, Aug 2008
How many 13-15s regularly post reviews of products and services online? ,[object Object],[object Object],[object Object],Source: Forrester for DIUS, Aug 2008
How many 13-15s regularly post reviews of products and services online? ,[object Object],[object Object],[object Object],Source: Forrester for DIUS, Aug 2008
What proportion of employers use wikis for business purposes? ,[object Object],[object Object],[object Object],Source: Jigsaw for DIUS, Apr 2009
What proportion of employers use wikis for business purposes? ,[object Object],[object Object],[object Object],Source: Jigsaw for DIUS, Apr 2009
Social media = conversations
Profiles Self-publishing Networks Sharing Comments Reuse
Digital engagement = public service use of social media to discuss ideas with customers & partners, deliver information and services, or prompt action
Just another channel… but a two-way channel. With new benefits and risks… which puts more control in the hands of individuals, rather than organisations
Why digital engagement matters ,[object Object],[object Object],[object Object],[object Object],[object Object]
Having more interesting, open conversations with our partners and customers can help us to understand the issues more clearly, make better policy and deliver it more effectively. The DIUS vision for digital engagement:
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Listening Sharing Conversing Collaborating Reading blogs, searching social networks, subscribing to feeds Publishing documents and data, uploading podcasts and photos Commenting in forums, blogging, answering questions Developing partnerships, drafting documents, facilitating 3rd party activity
Audiences’ networks PRIVATE PUBLIC, MANAGED PUBLIC, INFLUENCED Partners’ networks Corporate social media channels Corporate website & Directgov/BL Collab-oration spaces Intranet
URL: google.com
URL: twitter.com/LordDrayson URL: audioboo.fm/profile/lorddrayson
URL: talk.dius.gov.uk/blogs/studentlistening
URL: interactive.dius.gov.uk/innovationnation
URL: thestudentroom.com/maturestudents
URL: altogethernow.ning.com
 
Making it happen
Awareness Interest Need Access What are these approaches? Capability How could we apply them to our work? Where are the opportunities for me? Can I use the tools? How do I do it? RECOGNITION IMPLEMENTATION
Educate Enable Engage Promote
[object Object],[object Object],[object Object],[object Object],[object Object],Lessons learned
Public Sector Innovation policy ,[object Object],[object Object],[object Object]
What does the future hold?
Customer feedback and ideas online URL: en.community.dell.com
Services based on trust and reviews URL: couchsurfing.com
Public servants doing it for themselves URL: twitter.com/marilyneb
http://sandbox.dius.gov.uk

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Presentation to Tower 09 event, May 2009