Showing up well in search results isn't just a matter of having the right keywords in the right places - it's your content too. Does your site deserve to rank well? The same is true of your social presence. Is your content share-worthy? Do you present it in a way that encourages sharing? And how do social signals impact search rankings? Dana will answer these questions to help you optimize your social presence.

1. OPTIMIZING YOUR
SOCIAL PRESENCE
TWEET:
@DANADITOMASO
HASHTAG:
#SMBYEG
SLIDES:
KICKPOINT.CA/SMBYEG-2013

3. Ready for a
knowledge
bomb?*
*KNOWLEDGE BOMBS ARE COPYRIGHT STEVEN HODGES,
ALL RIGHTS RESERVED.

4. SEARCH ENGINE RANKING
FACTORS, 2013

5. Correlation
or
Causation?

6. GREAT CONTENT DOES GET
SHARED – A LOT.

7. LIKE THIS ALOT.

8. AND THAT GREAT CONTENT RANKS
WELL.

9. BUT IT’S FICKLE.

10. AND BEING LOGGED IN COUNTS.

11. Pick one or two
social networks
& love them.

12. I HAVEN’T EVEN READ IT YET!

13. HOW TO DECIDE?
GET THE CUSTOM SEGMENT HERE:
http://tinyurl.com/smtraffic

14. WHERE ARE THEY LOGGED IN?
GET THE WORDPRESS PLUGIN:
http://wordpress.org/plugins/social-network-user-detection/

15. GET FUN & CREEPY STATS!

16. Get your og:
house in order.

17. WHOOPS!

18. HERE’S WHY THAT HAPPENED.
OG:IMAGE?

19. USE THE FACEBOOK DEBUGGER
https://developers.facebook.com/tools/debug

20. Get your
authorship
set up.

21. OH NO, NOT GOOGLE+ AGAIN!
http://www.google.com/webmasters/tools/richsnippets

22. WHAT WOULD YOU CLICK ON?
http://www.google.com/webmasters/tools/richsnippets

23. Make your
content
personal.

24. “Write for a single
individual. Forget the
maddening hordes.”
- John Steinbeck

26. THESE PEOPLE ARE NOT THE SAME.

27. BUZZFEED REALLY, REALLY
GETS THIS.

28. SELL THE DREAM.
MAYBE IT’S BACON.

29. Sometimes, the
best content
isn’t online.

31. One last
thought.

32. DON’T GIVE UP.

33. THANK YOU!
TWEET:
@DANADITOMASO
SLIDES:
KICKPOINT.CA/SMBYEG-2013