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DISTIMO WEBINAR
            APRIL 3, 2013




HOW THE MOST SUCCESSFUL APPS
  MONETIZE THEIR USER BASE



                            HENDRIK KOEKKOEK
                                       ANALYST


                              TIURI VAN AGTEN
                                       ANALYST
Our Data


                                              TRANSACTIONAL
                                              APP STORE DATA
                  ALL MAJOR APP STORES

                                          PUBLICLY AVAILABLE
                                            APP STORE DATA




ALL MAJOR AD NETWORKS
                            TRANSACTIONAL AD NETWORK DATA
Our Products


                                                     App Analytics

                                                  For app developers
                                                Monitor daily performance
                                                 Supports all platforms
                                                          Free




Measuring daily transactions of 150k apps
Representing 15-20% global market share
APPIQ
Daily download and revenue estimations enable you to analyze any app in the market –whether
    it is your competitor, potential partner or an investment opportunity. Events such as price
changes, featured listings and updates are also included, allowing you to analyze the influence of
                                      each event on downloads.
Total IAP Revenue Share
                           iPhone, United States



90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
      Jan '12 Feb   Mar   Apr   May   Jun   Jul   Aug   Sep   Oct   Nov   Dec Jan '13 Feb
Revenue Breakdown Per Source
     iPhone, February, United States




                                 24% Paid
                                 Revenue


                                 5% IAP Revenue From
                                      Paid Apps
    71% IAP Revenue From
          Free Apps
Top Grossing Applications February 2013
                       iPhone, United States, apps released since January 2012




iPhone only, iPad revenues and downloads for universal apps not included in this analysis.
Total Revenue Divided By Total Downloads
                                                    iPhone, United States



                     $5

                     $4

                     $3

                     $2

                     $1

                     $0
                                    Paid only                     Paid with IAP                     Free with IAP




Based on all-time downloads and revenues of top 250 grossing applications in February 2013, which were released since January 2012.
Total Revenue Divided By Total Downloads
                                                       iPad, United States



                     $5

                     $4

                     $3

                     $2

                     $1

                     $0
                                    Paid only                     Paid with IAP                     Free with IAP




Based on all-time downloads and revenues of top 250 grossing applications in February 2013, which were released since January 2012.
Total Revenue Divided By Total Downloads
                                                                 iPhone



                     $5

                     $4

                     $3

                     $2

                     $1

                     $0
                                Germany                     Japan                        UK                       US




Based on all-time downloads and revenues of top 250 grossing applications in February 2013, which were released since January 2012.
THANK YOU

                    MORE INFO ABOUT OUR REPORTS & ANALYTICS:
                               WWW.DISTIMO.COM


CONTACTS


HENDRIK KOEKKOEK            TIURI VAN AGTEN
MAIL: HENDRIK@DISTIMO.COM   MAIL: TIURI@DISTIMO.COM

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Month Report Webinar - How The Most Successful Apps Monetize Their User Base

  • 1. DISTIMO WEBINAR APRIL 3, 2013 HOW THE MOST SUCCESSFUL APPS MONETIZE THEIR USER BASE HENDRIK KOEKKOEK ANALYST TIURI VAN AGTEN ANALYST
  • 2. Our Data TRANSACTIONAL APP STORE DATA ALL MAJOR APP STORES PUBLICLY AVAILABLE APP STORE DATA ALL MAJOR AD NETWORKS TRANSACTIONAL AD NETWORK DATA
  • 3. Our Products App Analytics For app developers Monitor daily performance Supports all platforms Free Measuring daily transactions of 150k apps Representing 15-20% global market share
  • 4. APPIQ Daily download and revenue estimations enable you to analyze any app in the market –whether it is your competitor, potential partner or an investment opportunity. Events such as price changes, featured listings and updates are also included, allowing you to analyze the influence of each event on downloads.
  • 5. Total IAP Revenue Share iPhone, United States 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Jan '12 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan '13 Feb
  • 6. Revenue Breakdown Per Source iPhone, February, United States 24% Paid Revenue 5% IAP Revenue From Paid Apps 71% IAP Revenue From Free Apps
  • 7. Top Grossing Applications February 2013 iPhone, United States, apps released since January 2012 iPhone only, iPad revenues and downloads for universal apps not included in this analysis.
  • 8. Total Revenue Divided By Total Downloads iPhone, United States $5 $4 $3 $2 $1 $0 Paid only Paid with IAP Free with IAP Based on all-time downloads and revenues of top 250 grossing applications in February 2013, which were released since January 2012.
  • 9. Total Revenue Divided By Total Downloads iPad, United States $5 $4 $3 $2 $1 $0 Paid only Paid with IAP Free with IAP Based on all-time downloads and revenues of top 250 grossing applications in February 2013, which were released since January 2012.
  • 10. Total Revenue Divided By Total Downloads iPhone $5 $4 $3 $2 $1 $0 Germany Japan UK US Based on all-time downloads and revenues of top 250 grossing applications in February 2013, which were released since January 2012.
  • 11. THANK YOU MORE INFO ABOUT OUR REPORTS & ANALYTICS: WWW.DISTIMO.COM CONTACTS HENDRIK KOEKKOEK TIURI VAN AGTEN MAIL: HENDRIK@DISTIMO.COM MAIL: TIURI@DISTIMO.COM