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app store analytics




        Monitoring Application Stores

            Remco van den Elzen
Co-founder and Head of Business Development
app store overview
ed: November 9, 2009
 formation, check www.distimo.com




App Store            Android Market           Blackberry App World           Nokia Ovi Store                GetJar              Palm App Catalog        Samsung App Store    Sony Ericsson PlayNow         LG Application Store      Windows Marketplace              Handmark
  Jul 11, 2008              Oct 22, 2008                  Apr 1, 2009               May 26, 2009                Dec 1, 2004              Jun 6, 2009             Feb 3, 2009             Aug 10, 2009                 Jul 13, 2009       Expected Q3 2009                  Dec 1, 2000

    iPhone OS                  Android OS           Blackberry OS 4.2              Java, Symbian, Java, Symbian, Windows                Palm webOS                  Symbian,              Java, Symbian           Windows Mobile           Windows Mobile, Android, BlackBerry, Java,
                                                           and higher                   Flash Lite, Mobile, Palm, Blackberry,                                 Windows Mobiile                                                                     Widgets       Palm, Palm Web OS,             N
                                                                                    WRT Widgets           Flash Lite, Android                                                                                                                              Windows Mobile, Symbian            Ad

          50M                         1M                       5-10M                        5-10M                      15M                      <1M
        99,000                     15,000                       3,000                        4,000                   56,000                      250                    1,000                     3,700                     1,400                         -                              -
 2,000,000,000                 40,000,000                 Undisclosed                            -              500,000,000                1,000,000              Undisclosed                         -                         -                         -                              -

        iTunes Google checkout, opr. bill                       Paypal Credit card,operator billing              Credit card              Credit card       Credit card, Paypal Credit card, premium SMS               Credit card                            Credit card, operator billing
          70%                     70%                             80%                        70%         Undisclosed, in beta                    70%                       70%                         -                      80%                     70%                                 -
           Yes                     Yes                             Yes                        Yes                         Yes                    Yes                        Yes                        -                       Yes                     Yes                            Yes
           Yes                       No                             No                          No                         No                     No                         No                        -                        No                      No                              No
           Yes                       No                             No                          No                         No                     No                         No                        -                        No                      No                              No

            77                           26                          19                          -                        -                       2                           1                      13                          2                        -                           -
            77                            8                          19                          -                        -                       0                           1                      13                          2                        -                           -
url.com/6r45es    http://tinyurl.com/pbrpz6   http://tinyurl.com/b8tz88                          -           Open worldwide              US, Canada           UK, France, Italy                       -          Australia, Canada                        -              Open worldwide

        US$99                       US$25                     US$200                          US$0                     US$0                   US$99                      US$0                     US$0                Undisclosed                   US$99                                -
                                                                             Charges for operator
                                                                            billing to be paid from
                                                                          70% developer rev share




bango                 Vodafone 360               Java App Store               Verizon VCast           China Mobile Market       T-Mobile web2go           Software Store             PocketGear                 Handango               Archos AppsLib                   SlideME
  Dec 1, 2004          Expected end 2009                Undisclosed            Expected Q4 2009               Aug 17, 2009              Nov 20, 2008             Sep 18, 2002              Jun 1, 2008               Jun 1, 2008              Sep 15, 2009                    April, 2008

bian, Windows                 Undisclosed                         Java     Windows Mobile, Palm,           Windows Mobile,       Android, BlackBerry,     Android, BlackBerry, Blackberry, Palm Web OS, Android, Blackberry, Palm,                 Android                        Android
m, Blackberry,                                                               Blackberry, Android,          Android, Symbian        Java, Mobile Web,         Windows Mobile, Windows Mobile, Symbian Windows Mobile, Symbian                                                                   A



                                                                                                                                                                                  •
h Lite, Android                                                                          Symbian                                  Sidekick, Windows
                                                                                                                                              Mobile
                                                                                                                                                                                        24+ mobile app stores
                                                                                                                                                                                  •
        24,000                            -                           -                           -                         -                       -                                            70,000                         -                       66                            292
             -

             -
                                          -

                           Operator billing
                                                                      -

                                                                      -
                                                                                                  -

                                                                                   Operator billing                        -
                                                                                                                            -                       -
                                                                                                                                                                                        Device, operator and
                                                                                                                                                                                            100,000,000

                                                                                                                                                                                             Credit card
                                                                                                                                                                                                                      100,000,000

                                                                                                                                                                                                               Credit card, Paypal
                                                                                                                                                                                                                                                         -

                                                                                                                                                                                                                                                         -           Credit card, Amazon
                                                                                                                                                                                                                                                                                        -



             -                       70%                              -                      70%                        70%                     70%                                                 60%                       60%                        -                             -
            No
            No
            No
                                       Yes
                                       Yes
                                       Yes
                                                                      -
                                                                      -
                                                                      -
                                                                                              Yes
                                                                                              Yes
                                                                                              Yes
                                                                                                                           -
                                                                                                                           -
                                                                                                                           -
                                                                                                                                                 Yes
                                                                                                                                                 Yes
                                                                                                                                                  No
                                                                                                                                                                                        independent stores
                                                                                                                                                                                                     Yes
                                                                                                                                                                                                      No
                                                                                                                                                                                                      No
                                                                                                                                                                                                                               Yes
                                                                                                                                                                                                                                No
                                                                                                                                                                                                                                No
                                                                                                                                                                                                                                                        No
                                                                                                                                                                                                                                                        No
                                                                                                                                                                                                                                                        No
                                                                                                                                                                                                                                                                                     Yes
                                                                                                                                                                                                                                                                                      No
                                                                                                                                                                                                                                                                                      No

            -
            -
pen worldwide
                                          -
                                          -
                                          -
                                                                      -
                                                                      -
                                                                      -
                                                                                                  -
                                                                                                  -
                                                                                                  -
                                                                                                                           -
                                                                                                                           -
                                                                                                                       China
                                                                                                                                                    1
                                                                                                                                                    1
                                                                                                                                        United States
                                                                                                                                                                                  •     14+ platforms-
                                                                                                                                                                                                     -
                                                                                                                                                                                        Open worldwide
                                                                                                                                                                                                                               -
                                                                                                                                                                                                                               -
                                                                                                                                                                                                                  Open worldwide
                                                                                                                                                                                                                                                         -
                                                                                                                                                                                                                                                         -
                                                                                                                                                                                                                                            Open worldwide
                                                                                                                                                                                                                                                                                      -
                                                                                                                                                                                                                                                                                      -
                                                                                                                                                                                                                                                                         Open worldwide

         US$0                             -                           -                           -                         -                       -
                                                                                                                                                        Provided by Handmark      •     Different content
                                                                                                                                                                                                       -                         -                        -                              -
ABOUT DISTIMO




1. Distimo collects all public application data from app stores
2. Developers use our analytics tool to monitor own and competing apps
3. Based on analyses of data, we deliver detailed market reports
Our findings on:
DEVELOPERS
APPLICATION STORES
APPS AVAILABLE

         14,000
              3,300




                             100,000

 Apple            Android                  BlackBerry
         Source: Distimo (November 2009)
APPS AVAILABLE
PRICING

      Apple App Store   25%                                        75%


Google Android Market                       63%                    37%


 BlackBerry App World    32%                                       68%

                              Free                          Paid
                          Source: Distimo (November 2009)
PRICING
     Entertainment



           Finance
                                                                    BlackBerry 3 times
            Games
                                                                       as expensive
Navigation & Travel
                                                                                 Adjust pricing to
  News & Weather                                                                      store?
       Productivity



         Reference



Social Networking



    Utilities / Tools


                        0           5                  10           15               20
             Apple App Store ($)        Google Android Market ($)        BlackBerry App World ($)
                                   Source: Distimo (October 2009)
CROSS STORE
                                  PUBLISHERS
                            $6

                                                                                $5.61




                                                                $4.39
                            $4
Average Application Price




                                          $3.42




                            $2




                            $0
                                 Apple App Store     Google Android Market     BlackBerry App World
                                              Source: Distimo (October 2009)
PRICES SKEWING TO
       $0.99?
BEST PRICE POINT


$0.99
BEST PRICE POINT?
        Average Price 100 Highest Ranked Apps




                                                   $10.30


    $2.58
  Most Popular                                    Most Grossing
                 Source: Distimo (October 2009)
MOST GROSSING
      Games                                                                     49%




Entertainment           6%




       Music            6%




   Navigation         5%
                                                                                 Games
                                                                              grossing most
      Sports          5%




       Other                                                29%


                0%                                     25%                        50%

                     Percentage Of Apps In Top 100 Grossing

                                            Source: Distimo (November 2009)
IN-APP PURCHASING               Most Grossing In-App Purchase Applications


          Games                                                                             7



Social Networking                                                                    6



           Books                                                    4



   Entertainment                                                    4



       Navigation                                       3



     Productivity                                       3                                   Games
       Education                          2                                              grossing most
         Lifestyle                        2



          Utilities                       2



            Other                                                                           7


                      0         1          2             3           4           5   6      7

                          Amount of free applications with in-app purchases per category

                                               Source: Distimo (November 2009)
CONTENT REFRESH RATE
                    30




                                                         26
                                                                                Apps exposed longer
                                                                                    on Android
                    20
                                                                                  20
  Days in Top 100




                                      14


                    10




                     0
                         Apple App Store   Google Android Market             BlackBerry App World

                                            Source: Distimo (October 2009)
THANK YOU
New Monthly Report:
   www.distimo.com

  Monitor Launch:
     December




                    Remco van den Elzen
                    remco@distimo.com
                    +31(0)6 449 787 73

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Distimo App Jam Presentation

  • 1. app store analytics Monitoring Application Stores Remco van den Elzen Co-founder and Head of Business Development
  • 2. app store overview ed: November 9, 2009 formation, check www.distimo.com App Store Android Market Blackberry App World Nokia Ovi Store GetJar Palm App Catalog Samsung App Store Sony Ericsson PlayNow LG Application Store Windows Marketplace Handmark Jul 11, 2008 Oct 22, 2008 Apr 1, 2009 May 26, 2009 Dec 1, 2004 Jun 6, 2009 Feb 3, 2009 Aug 10, 2009 Jul 13, 2009 Expected Q3 2009 Dec 1, 2000 iPhone OS Android OS Blackberry OS 4.2 Java, Symbian, Java, Symbian, Windows Palm webOS Symbian, Java, Symbian Windows Mobile Windows Mobile, Android, BlackBerry, Java, and higher Flash Lite, Mobile, Palm, Blackberry, Windows Mobiile Widgets Palm, Palm Web OS, N WRT Widgets Flash Lite, Android Windows Mobile, Symbian Ad 50M 1M 5-10M 5-10M 15M <1M 99,000 15,000 3,000 4,000 56,000 250 1,000 3,700 1,400 - - 2,000,000,000 40,000,000 Undisclosed - 500,000,000 1,000,000 Undisclosed - - - - iTunes Google checkout, opr. bill Paypal Credit card,operator billing Credit card Credit card Credit card, Paypal Credit card, premium SMS Credit card Credit card, operator billing 70% 70% 80% 70% Undisclosed, in beta 70% 70% - 80% 70% - Yes Yes Yes Yes Yes Yes Yes - Yes Yes Yes Yes No No No No No No - No No No Yes No No No No No No - No No No 77 26 19 - - 2 1 13 2 - - 77 8 19 - - 0 1 13 2 - - url.com/6r45es http://tinyurl.com/pbrpz6 http://tinyurl.com/b8tz88 - Open worldwide US, Canada UK, France, Italy - Australia, Canada - Open worldwide US$99 US$25 US$200 US$0 US$0 US$99 US$0 US$0 Undisclosed US$99 - Charges for operator billing to be paid from 70% developer rev share bango Vodafone 360 Java App Store Verizon VCast China Mobile Market T-Mobile web2go Software Store PocketGear Handango Archos AppsLib SlideME Dec 1, 2004 Expected end 2009 Undisclosed Expected Q4 2009 Aug 17, 2009 Nov 20, 2008 Sep 18, 2002 Jun 1, 2008 Jun 1, 2008 Sep 15, 2009 April, 2008 bian, Windows Undisclosed Java Windows Mobile, Palm, Windows Mobile, Android, BlackBerry, Android, BlackBerry, Blackberry, Palm Web OS, Android, Blackberry, Palm, Android Android m, Blackberry, Blackberry, Android, Android, Symbian Java, Mobile Web, Windows Mobile, Windows Mobile, Symbian Windows Mobile, Symbian A • h Lite, Android Symbian Sidekick, Windows Mobile 24+ mobile app stores • 24,000 - - - - - 70,000 - 66 292 - - - Operator billing - - - Operator billing - - - Device, operator and 100,000,000 Credit card 100,000,000 Credit card, Paypal - - Credit card, Amazon - - 70% - 70% 70% 70% 60% 60% - - No No No Yes Yes Yes - - - Yes Yes Yes - - - Yes Yes No independent stores Yes No No Yes No No No No No Yes No No - - pen worldwide - - - - - - - - - - - China 1 1 United States • 14+ platforms- - Open worldwide - - Open worldwide - - Open worldwide - - Open worldwide US$0 - - - - - Provided by Handmark • Different content - - - -
  • 3. ABOUT DISTIMO 1. Distimo collects all public application data from app stores 2. Developers use our analytics tool to monitor own and competing apps 3. Based on analyses of data, we deliver detailed market reports
  • 7. APPS AVAILABLE 14,000 3,300 100,000 Apple Android BlackBerry Source: Distimo (November 2009)
  • 9. PRICING Apple App Store 25% 75% Google Android Market 63% 37% BlackBerry App World 32% 68% Free Paid Source: Distimo (November 2009)
  • 10. PRICING Entertainment Finance BlackBerry 3 times Games as expensive Navigation & Travel Adjust pricing to News & Weather store? Productivity Reference Social Networking Utilities / Tools 0 5 10 15 20 Apple App Store ($) Google Android Market ($) BlackBerry App World ($) Source: Distimo (October 2009)
  • 11. CROSS STORE PUBLISHERS $6 $5.61 $4.39 $4 Average Application Price $3.42 $2 $0 Apple App Store Google Android Market BlackBerry App World Source: Distimo (October 2009)
  • 13.
  • 15. BEST PRICE POINT? Average Price 100 Highest Ranked Apps $10.30 $2.58 Most Popular Most Grossing Source: Distimo (October 2009)
  • 16. MOST GROSSING Games 49% Entertainment 6% Music 6% Navigation 5% Games grossing most Sports 5% Other 29% 0% 25% 50% Percentage Of Apps In Top 100 Grossing Source: Distimo (November 2009)
  • 17. IN-APP PURCHASING Most Grossing In-App Purchase Applications Games 7 Social Networking 6 Books 4 Entertainment 4 Navigation 3 Productivity 3 Games Education 2 grossing most Lifestyle 2 Utilities 2 Other 7 0 1 2 3 4 5 6 7 Amount of free applications with in-app purchases per category Source: Distimo (November 2009)
  • 18. CONTENT REFRESH RATE 30 26 Apps exposed longer on Android 20 20 Days in Top 100 14 10 0 Apple App Store Google Android Market BlackBerry App World Source: Distimo (October 2009)
  • 19. THANK YOU New Monthly Report: www.distimo.com Monitor Launch: December Remco van den Elzen remco@distimo.com +31(0)6 449 787 73