A light review of social networking within higher education, and in particular, Cornell.

1. Online Social Networking at
Cornell
Dirk Swart
Multi Pass
Opinions are my own and do not necessarily represent Cornell University

2. Assumption: Nobody here
needs Social Networks 101. If
you do, use The Goog.

3. Q: Can you name five
social networking
websites?

4. Big outside the USA
4 million blogs
45-54 is top demographic
14% are college grads
10 hrs of video/min
400 posts / minute
http://blog.searchenginewatch.com/090408-122803, www.briansolis.com

5. Summary of the Cornell Way
‣ A quick overview of our approach:
‣ Be present in many markets
‣ Participate, don’t control
‣ Stay true to what Cornell is
‣ Build before you tap

6. Words to social-network by....

7. Words to social-network by....
‣ “That’s where the money is”
‣
Willie Sutton (attributed).
‣ The coin of the realm is reputation
‣ Making sure that the content that comes out is worthy of the institution.
‣ Sociology, not Technology.

8. Words to social-network by....
‣ “That’s where the money is”
‣
Willie Sutton (attributed).
‣ The coin of the realm is reputation
‣ Making sure that the content that comes out is worthy of the institution.
‣ Sociology, not Technology.
Simply having a presence on a social network no longer constitutes
“innovative”.
- We’ll get back to what else we can do later.

9. Q: What is - by far - the
web page most tagged
with “cornell”?

10. The Cornell Method of note
taking PDF generator.
Other popular hits for ‘cornell’:
Articles on Ann Coulter’s resume
Articles on Keith Olbermann’s resume
Quantum Mechanics /bethe.cornell.edu (Digg only)
US Constitution / law.cornell.edu

11. ✤ Cornell on Twitter:
✤ CornellSun ✤ CU_MilsteinHall
✤ cornellnews (not official) ✤ cuontheroad
✤ cornellnycnews ✤ BoyceThompson
✤ CornellLaw ✤ Schwartz_Center
✤ CornellSports ✤ CornellAlumni
✤ ILR_Alumni ✤ HEC85
✤ BigRedWrestling ✤ HotelExecutiveEd
✤ bigredgoesgreen (not official) ✤ HFJMuseum
✤ LynahFaithful
✤ CornellEng
✤ CornellCHR
✤ CornellReading
✤ OlinLib

13. Introducing social networking to
your web presence...

14. Video:
Good Ideas - Fire

15. Social Web Callouts (SWC’s)
✤ Of 1,387 four year institutions in the USA, looking at 3 pages (Home,
Admissions and Alumni homepage)
40.5% of schools had a SWC on one of these three pages.
82% of homepages have no callout. Most are on
Alumni page.

16. ✤ What do they link to:
FaceBook, Twitter, LinkedIn are the clear winners.
YouTube has a big base, but is dropping.

17. ✤ Growth Directions in web callouts:
Twitter
FaceBook
MySpace
YouTube
In case you are interested, 11.6% of schools had it on
two pages, and 3.9% on all three.
Source: bluefuego

18. Q: What is the preferred
social network for over 65’s?

19. Focus on

21. ★ Over 1% of all web traffic
★ Over 300 million users, 65 million use mobile access
★ More than 50% of whom visit every day.
★ 90% of the over 65 market
★ 200 million photos uploaded daily
★ 40 million status updates a day
★ 1 million developers
★ 70% of users engage with platform applications

27. Case Study: Roman Reeves
Video 2

28. Some concluding thoughts ....

29. ✤ Exact words count

30. ✤ A: Follow me on Twitter
✤ B: Now follow me on Twitter here

31. ✤ Exact words count (and netspeak = fail)
✤ Reputation, reputation, reputation

32. ✤ Exact words count
✤ Reputation, reputation, reputation
✤ Unsurprisingly, the Cornell community is very active

33. ✤ Exact words count
✤ Reputation, reputation, reputation
✤ Unsurprisingly, the Cornell community is very active
✤ Tagging and content reuse are the future

34. ✤ Exact words count
✤ Reputation, reputation, reputation
✤ Unsurprisingly, the Cornell community is very active
✤ Tagging and content reuse are the future
✤ This stuff is not new. Less posts, more quality

35. ✤ Some links:
✤ lite.facebook.com - an easier way
✤ delicious.com - tagging central
✤ thefuturebuzz for stats on social networks