Sales promotion

Whereas advertising gives a reason to buy, SP gives an incentive to buy It is part of the Marketing spend of all companies and these days SP spends in many companies exceed that of the adspends

Why? ,[object Object],[object Object]

Internal reasons ,[object Object],[object Object],[object Object]

External reasons ,[object Object],[object Object],[object Object],[object Object]

SP is a push strategy ,[object Object]

SP is of two types ,[object Object],[object Object]

Trade promotion ,[object Object],[object Object]

Consumer promotion ,[object Object],[object Object],[object Object],[object Object],[object Object]

Forms of trade promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Forms of consumer promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SP spurs action because they are supposed to run for a limited time While the advertising budgets are controlled by the brand managers, SP budgets usually are controlled by the sales managers

The more the product’s quality and its advertising persuasiveness fail to meet competition, the greater is the need for promotion to improve the price – value relationship

Promotion at different stages of the PLC ,[object Object],[object Object],[object Object],[object Object]

Essential elements for an effective SP programme ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Final considerations ,[object Object],[object Object],[object Object],[object Object],[object Object]

Cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Sales promotion

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