The document is an Instagram profile report for Red Bull that analyzes metrics like follower growth, engagement rates, and interactions over a 2 week period from November 4-18, 2013. It finds that Red Bull gained over 28,000 new followers during this period, engagement rates peaked at over 13% on November 5th, photos received over 92% of interactions, and normal was the most used and engaging photo filter.

1. redbull
Instagram Profile Report
Nov 04, 2013 - Nov 18, 2013
Page 1/9

2. redbull Followers Overview
Nov 04, 2013 - Nov 18, 2013
Absolute Followers Growth
Followers Growth Overview
4 000
3 500
3 000
2 500
2 000
1 500
1 000
500
0
Total Followers Count
984 599
Followers Change
Nov 04
Nov 05
Nov 06
Nov 07
Nov 08
Nov 09
Nov 10
Nov 11
Nov 12
Nov 13
Nov 14
Nov 15
Nov 16
Nov 17
Nov 18
+28 314
Max. Followers Change
+3 488
Total Followers
Wednesday Nov 06, 2013
990 000
Avg. Followers Change per Day
980 000
970 000
2 022,4
960 000
950 000
940 000
Nov 04
Nov 05
Nov 06
Nov 07
Nov 08
Nov 09
Nov 10
Nov 11
Nov 12
Nov 13
Nov 14
Nov 15
Nov 16
Nov 17
Nov 18
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3. redbull Following Overview
Nov 04, 2013 - Nov 18, 2013
Absolute Following Growth
Following Growth Overview
10.00
Total Following Count
8.00
8 393
6.00
4.00
Following Change
2.00
0.00
Nov 04
Nov 05
Nov 06
Nov 07
Nov 08
Nov 09
Nov 10
Nov 11
Nov 12
Nov 13
Nov 14
Nov 15
Nov 16
Nov 17
Nov 18
+34
Max. Following Change
+9
Total Following
Thursday Nov 14, 2013
8 400
Avg. Following Change per Day
8 390
8 380
2,4
8 370
8 360
8 350
8 340
Nov 04
Nov 05
Nov 06
Nov 07
Nov 08
Nov 09
Nov 10
Nov 11
Nov 12
Nov 13
Nov 14
Nov 15
Nov 16
Nov 17
Nov 18
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4. redbull Post Interactions
Nov 04, 2013 - Nov 18, 2013
Number of Posts by Day
Posts Overview
4.00
Total Posts
3.00
25
2.00
1.00
Total Likes
0.00
Nov 04
Nov 05
Nov 06
Nov 07
Nov 08
Nov 09
Nov 10
Nov 11
Photo
Nov 12
Nov 13
Nov 14
Nov 15
Nov 16
Nov 17
Nov 18
Video
1 004 657
Total Comments
6 213
Number of Interactions
Avg. number of Likes per Post
150 000
66 977,1
100 000
Avg. number of Comments per
Post
50 000
0
Nov 04
Nov 05
Nov 06
Nov 07
Nov 08
Nov 09
Nov 10
Photo
Nov 11
Nov 12
Nov 13
Nov 14
Nov 15
Nov 16
Nov 17
Nov 18
414,2
Video
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5. redbull Engagement Rate
Nov 04, 2013 - Nov 18, 2013
%
Post Engagement Rate
Post Engagement Overview
7.0000
6.0000
5.0000
4.0000
3.0000
2.0000
1.0000
0.0000
Avg. Post Engagement Rate
4,1566 %
Max. Post Engagement Rate
Nov 04
Nov 05
Nov 06
Nov 07
Nov 08
Nov 09
Nov 10
Nov 11
Nov 12
Nov 13
Nov 14
Nov 15
Nov 16
Nov 17
Nov 18
6,6056 %
Tuesday Nov 05, 2013
Avg. Profile Engagement Rate
%
Profile Engagement Rate
6,9416 %
14.00
12.00
10.00
8.00
6.00
4.00
2.00
0.00
Max. Profile Engagement Rate
13,2113 %
Tuesday Nov 05, 2013
Nov 04
Nov 05
Nov 06
Nov 07
Nov 08
Nov 09
Nov 10
Nov 11
Nov 12
Nov 13
Nov 14
Nov 15
Nov 16
Nov 17
Nov 18
Page 5/9

6. redbull Post Filters
Nov 04, 2013 - Nov 18, 2013
Post Types
Top 5 Photo Filters
Top 5 Video Filters
Post Type
% of Post Type
# of Post Type
Photo Filter
% of Filters
# of Filters
Video Filter
% of Filters
# of Filters
Photo
92 %
23
Normal
87 %
20
Normal
100 %
2
Video
8%
2
Sierra
9%
2
Hefe
4%
1
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7. redbull Post Filters Engagement
Post Types Engagement
Nov 04, 2013 - Nov 18, 2013
Top 5 Most Engaging Photo Filters
Top 5 Most Engaging Video Filters
Post Type
% of Interactions
# of Interactions
Photo Filter
% of Interactions
# of Interactions
Video Filter
% of Interactions
# of Interactions
Photo
92 %
934 955
Normal
87 %
817 136
Normal
100 %
75 915
Video
8%
75 915
Sierra
8%
77 385
Hefe
4%
40 434
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8. redbull Time of Interactions
Nov 04, 2013 - Nov 18, 2013
Weekdays Average Interactions
Time of Day Average Interactions
30
200 000
180 000
25
160 000
140 000
20
100 000
15
80 000
10
60 000
40 000
5
20 000
11pm
10pm
9pm
8pm
7pm
6pm
5pm
4pm
3pm
2pm
1pm
12pm
11am
10am
9am
8am
Sunday
7am
Saturday
6am
Friday
5am
Thursday
4am
Wednesday
3am
Tuesday
2am
Monday
1am
0
0
12am
%
120 000
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9. redbull Top Interacting Profiles
Nov 04, 2013 - Nov 18, 2013
Top 10 Interacting Profiles
Name
# of Interactions
# of Likes
# of Comments
fnfal99
586
586
0
krissywoodford
494
494
0
spinner2121
484
484
0
brunobozzanoborges
477
477
0
jonx888
350
350
0
jonas_1h
336
336
0
ramstad1
282
282
0
fledger_7
275
275
0
tylerhughes13
236
236
0
lukehofbauer
230
230
0
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