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Web 2.0
- 10. But we must try to overcome
our scepticism and fears by
learning to see the value these
innovations bring.
© Acando AB
- 12. We Must Learn To See The Tools
Social Networks
Blogs
Wikis
Sharing
websites
Micro-blogging
© Acando AB
Instant
Messaging
RSS feeds
& readers
Social
Bookmarking
- 13. We Must See The Needs They Adress
Share information
and experiences
with others
Find and connect
with other people
Contribute to
and use
collective
intelligence
Communicate
spontaneously
and direct with
others
Share photos
with others
Communicate
quick and informally
with others
© Acando AB
Consume relevant
information from
sources you trust
Share any
Information you
find with others
- 14. As individuals, many of us
are already using these
tools to enrich and simplify
our (social) lives.
© Acando AB
- 15. Our question today:
How can an organization
improve collaboration with
these simple and social tools?
© Acando AB
- 16. Web 2.0 at Work
Simple & Social Internal Collaboration
© Acando AB
© Acando AB
- 17. Some Short ”Facts” About Us
Henrik Gustafsson
Oscar Berg
● MSc in Informatics, Knowledge
Management
● Strategy, analysis, architecture
● Content, portals, integration
● Virtual teams
● MSc in Informatics, Interactive
Systems
● Analysis, architecture, usability
● Web, portals, collaboration
● Virtual teams, off-shore
Visit our blog: www.thecontenteconomy.com
© Acando AB
- 18. “
If HP knew what HP knows, we
would be three times as profitable.
Lew Platt
Former CEO of Hewlett-Packard
© Acando AB
”
- 20. How the Web Has Evolved
1.0
One-way
& broad
E-mail
Static Websites
Discussion forums
Instant Messaging
Chat Rooms
1.X
Dynamic &
interactive
Dynamic Websites
Portals
Communities
Agents
VIdeo Conferencing
Web services
Collaborative filtering
VOIP
Based on AIIM (2008) – Enterprise 2.0: Agile, Emergent & Integrated
© Acando AB
2.0
Simple
& social
Blogs
Wikis
RSS
Mashups
Pod- & webcasts
Social Networks
Social Bookmarking
Folksonomies
- 23. “
Most of the barriers to group action
have collapsed…
We can have groups that operate
with a birthday party's informality
and a multinational's scope.
Clay Shirky
Author of “Here Comes Everybody: The Power of
Organizing Without Organizations”
© Acando AB
”
- 24. The Principles of “Old” Media
A few
to the many
a publisher
writes
for
who
sells
because the publisher owns
the production and distribution means
© Acando AB
- 25. The Principles of Social Media
Anyone
to anyone
can produce, copy
and share anything
at almost no cost!
© Acando AB
- 26. “
All business are media businesses,
because whatever else they do, all
businesses rely on the managing of
information for two audiences employees and the world.
”
Clay Shirky
“Here Comes Everybody: The Power of Organizing
Without Organizations”
© Acando AB
- 27. The Collaboration Forces
Working Pro
Working Against
Globalization
Ignorance
Consumerization
of IT
Behavior
”The Google
Generation”
Power
Democratization
Legacy
© Acando AB
- 28. “
You are already an integral part of
Web 2.0 business economy. Every
time you click on Google, Wikipedia,
eBay or Amazon you are sparking
network effects…even if you do not
buy anything.
Amy Shuen,
Author of “Web 2.0 A Strategy Guide”
© Acando AB
”
- 30. What Do We Mean With Collaboration?
Communication
Interaction
Collaboration
Goal
© Acando AB
- 32. E-mail is Being Mis/Overused
● Overuse and inappropriate use
Many-to-Many
● No structure or control
ContentCentric
● Lock-in of key information
● Key information leaves
organization
● Information overload
● Enormous volumes of content
© Acando AB
- 33. Workflow Systems Don’t Fit All Tasks or Users
● Does not fit user's workstyles
Many-to-Many
● Not supporting knowledge work
ContentCentric
● Over-focus on approval
● Usually complex and requires
education
● Licenses not available for all
© Acando AB
- 34. Portals Are Not Personal
● Mainly one-way communication
One-to-Many
● Everyone cannot contribute
ContentCentric
● Role needs <> individual needs
● One “truth” how to organize
information
● Tools and content in focus, not
people
© Acando AB
- 37. Truly Collaborative Tools
Fits my
work-style
Fits
Different
needs
Universally
accessible
Encourages
contribution
© Acando AB
Informal &
spontaneous
Easy to use
People are
visible
- 38. Collaborative Awareness
I interact with
others when I
have the time
I interact with
others regularly
and self-initiated
Me 1.0
I only use
e-mail
I occationally
update myself
© Acando AB
Me 2.0
I use
multiple
tools
I have
ambient
awareness
- 40. The “Rules” of Business Are Changing
The basis of the
operation is the
structure of the
activities.
Knowledge-based
The basis of the
operation is the
knowledge of
individuals.
Structure-based
© Acando AB
- 41. The Knowledge Management Problem
● Knowledge is often stored in private
notebooks and in peoples heads
(tacit knowledge)
● Knowledge is typically exchanged
ad hoc and informally person-toperson
© Acando AB
- 42. The Problem with Knowledge Management version 1.0
● Really not about people
● Knowledge treated as
a separate "thing"
● Knowledge management
seen as a separate act
● No return on contributions
● Does not blend with human
nature
© Acando AB
- 43. What Web 2.0 Brings to Knowledge Management
● Simple and social tools enable a convenient and user-driven way to
capture tacit knowledge and build collective intelligence
Blogs
Social Network
Wikis
● Blogs and wikis are the 21st Century‟s notebooks and social networks are
the water coolers
© Acando AB
- 45. “
Enterprise 2.0 is the use of emergent
social software platforms within
companies, or between companies
and their partners or customers.
”
Andrew McAfee
Associate Professor, Harward Business School
© Acando AB
- 46. How Web 2.0 is Penetrating the Enterprise
Blogs
RSS
Wikis
45%
43%
35%
IDC, “Quick Look Survey”, February 2007
© Acando AB
- 47. How Enterprises Are Using Web 2.0
Internal
collaboration
75%
Interfacing
with customers
Interfacing with
partners &
suppliers
70%
51%
The McKinsey Quarterly, ”How Businesses are using Web 2.0”, June 2007
© Acando AB
- 48. The Challenge: Getting the Balance Right
&
Control
Empowerment
Corporate IT Control
Users in Control
Corporate Content
User-Generated Content
Search & Browse
Publish & Subscribe
Corporate Taxonomies
User-Generated Metadata
Transactional Interactions
Social Interactions
Enterprise Applications
Individual Applications
©2007 Collaborative Strategies
© Acando AB
47
- 49. “
Being dismissive of blogs and wikis
because of how they are most of-ten
used, and talked about, today is a
mistake. What is important is how
they could be used.
”
The Gilbane Report
Vol 12 no 10, 2005
"Blogs & Wikis: Technologies for Enterprise Applications?"
© Acando AB
- 50. Positioning Collaboration Tools in Time and Space
Time
E-mail
Workflow
Portals
Apart
Together
Phone
SMS
Video Conferencing
Together
© Acando AB
Apart
Space
- 51. Positioning Collaboration Tools in Context and Structure
Context
Ecosystem
Enterprise
Team/Unit
Individual
Structure
Ad-hoc
© Acando AB
Project
Process
- 52. We Need Many Different Spaces for Collaboration
Enterprise
Business
Unit
Office
Team
Project
Community
of Interest
Friends
Community
of Practice
© Acando AB
- 54. Key Tools And Technologies We Will Focus On
Social
networks –
Connections
& Context
Syndication &
Mashups Reuse
© Acando AB
- 56. Anyone Who Can Write Can Blog
Edit easily
Label your post
Publish immediately
or later
© Acando AB
- 57. Read and Share as You Like
Subscribe to feed
Comment
Share and
Bookmark
© Acando AB
- 58. “
Our legal department loves the blogs,
because it is basically a written-down,
backed-up, permanent time-stamped
version of the scientists notebook.
”
Marissa Mayer
VP of Search Product & User Experience , Google
© Acando AB
- 59. Why Enterprise Blogs?
● Blogs are a good way of conveying information instantly to the rest of
your community in one action
● They can be used as a timeline of events within a workgroup
● Capture and present ideas and opinions to coworkers
● Gather feedback and involve others in discussions
© Acando AB
- 60. Examples of Enterprise Uses
● CEO blog for communicating with coworkers
● Product management blogs for product communication and strategies
● Project management blogs for meeting minutes, project history, project
definition, risks…
● Sales blogs for sales and customer development
● Personal blogs for sharing experiences, links, news, ideas, opinions…
© Acando AB
- 62. Collective Editing Made Easy
Edit without
approval
Discuss
View history
Get notified
Structure by linking
© Acando AB
- 63. How to Edit a Wiki
1. Check if subject exists
2. Exists = continue to next step
Does not exist = create a new
page
Edit
WIKI
PAGE
3. Edit the page
4. Save
© Acando AB
Previous versions
- 64. Why Enterprise Wikis?
● Captures business information that otherwise would float around in
emails
● Easy to access and find information as the wiki is web-based and
provides search
● Easy and fast to edit thanks to simple interface and flexible format
● Easy to fix mistakes thanks to versioning and audit trail of unstructured
content
Anyone can contribute!
© Acando AB
- 65. Examples of Enterprise Uses
● Knowledge bases with corporate “how-to‟s”, information for new
employees, practical information
● Requirements management for capturing, negotiating and agreeing on
requirements
● Capturing "intelligence" such as competitor and industry activities and
consumer trends
● R&D quickly capture bookmarks and commentary on topics. write up
research proposals, notes, and experiments
● Corporate glossaries such as product terminology
© Acando AB
- 66. “
The decision to embrace wikis is part
of a changing ethic at the department,
from a „need to know culture‟ to a
„need to share culture‟.
”
Eric M. Johnson
Office of eDiplomacy, US State Department
© Acando AB
- 68. Wrapping Up About Blogs and Wikis
Blogs
Singleauthor
insights
User-generated,
interlinked and rapidly
adaptable bodies of
knowledge open to
everyone
Wikis
© Acando AB
Multi-author
“agreed-upon”
knowledge
Collective
Intelligence
- 71. “
The social network put all that we
were doing into context.
Richard Dennison
Intranet and channel strategy manager at BT
© Acando AB
”
- 72. Why Enterprise Social Networks?
● A shared social space for people who are apart in time and/or space
● Easy to find people to connect, communicate with and get to know them
● Rapid distribution of relevant and informal information person-to-network
● Build relationships across boundaries (organizational, geographic…)
● Provides a context for knowledge exchange
© Acando AB
- 74. Key Features – Examples
Describe who you are in a profile
Find & connect with people
Tag your own and other people‟s content
Share content
© Acando AB
- 75. Key Features – Examples
See network activities
© Acando AB
Participate in groups
- 76. User Activities Brings Valuable Content to the Surface
Comments
Editorial Selection
Visits & Views
Downloads
Favourites
Links
Tags
Embeds
Social
Bookmarks
© Acando AB
Shares
- 77. The Long Tail of Content Use
Usage rate
1-5% above ”the water line”
Still findable and accessible,
but filtered out
Total amount of content
© Acando AB
- 80. Subscribe to Information and Read in a Reader
Subscribe to feeds
Label items
Read all feeds
in one place
Bookmark items
Mark items as read
Share items
© Acando AB
- 81. Ordinary Surfing for Information = Constant Checking
Has anything changed?
Check
Check
Check
Based on slides by James Dellow (2008)
© Acando AB
Are there any new posts?
Will a search return something new?
- 82. Syndication Makes the Content Come to You Instead
News about content changes
New blog posts
New search results
Based on slides by James Dellow (2008)
© Acando AB
- 83. Why Syndication?
● Control what you read
● Spend less time searching
● Receive information instantly and in a consistent manner
● Increase you capacity to consume many sources
● Avoid occupational spam by avoiding irrelevant information and spam
© Acando AB
- 86. Mashups Are Lightweight Services
● Mashups are lightweight,
composite applications, based on
web architecture
● They mix and source content or
functionality from existing systems
● The sourced content and
functionality retain their original
purpose
Illustration based on illustration by Dion Hinchcliffe (2007)
© Acando AB
Develop
Developer
Assemble
User
- 88. Value
Web 2.0 Lower The Investment Barriers
Buy
Build
SaaS
Mashups and hacks
Unserved
demands
Projects that do
justify big IT
spending
Amy Shuen (2008)
© Acando AB
Projects that do not
justify big IT
spending
- 89. Why Enterprise Mashups?
● Allow for real-time business intelligence by aggregate information from
various sources
● Can serve temporary and urgent needs as they can be quickly
assembled
● Can be adapted to personal needs as it mashups are assembled rather
than programmed and can be assembled by anyone
● Puts transactional data in context by allowing connections to both
structured sources (enterprise apps) and unstructured sources (blogs, web
sites…)
© Acando AB
- 91. Case Study: Team Collaboration
Blog
• Share ideas, opinions, experiences, news
• Distribute agendas and meeting minutes
Wiki
• Information to iroduce new coworkers
• Keep history of sales activities
• Use as knowledge base
File Share
IM
Web
Conferencing
© Acando AB
• Collaborate on document deliverables
• Share presentations, documents, articles
• Store templates, resources, reference cases
• Quick questions and statuscheckups
• Real-time conversations 1-to-1 or M-to-M
• Internal virtual meetings
• External virtual meetings
- 94. The Collaboration Platform
Collaboration Spaces
Enterprise
Unit
Project
Community
Personal
Collaboration Tools
Instant
Messaging
Voice
Blogs & wikis
Intranets &
Portals
Mashups
Video
Desktop
Sharing
Web- &
Podcasts
File Sharing
RSS
Readers
Profiles &
Presence
Tagging &
Social
Bookmarking
E-mail
Social
Networks
RSS
Basic Content Services
Versioning
© Acando AB
Search
Security
Workflow
Metadata
- 95. Web 2.0 Tools – What They Have and What They Need
Integrated
Rich
Media
Accessible
Social
Simple
© Acando AB
Secure
Choice
of tools
Enterprise
- 96. SOA And Web 2.0 Exploit Services but..
SOA
•
•
•
•
•
•
Heavyweight
Composites
Application services
Centralized
Enterprise
Planned
•
•
•
•
•
•
Lightweight
Mashups
Content services
Peer
In the cloud
Emergent
Service
Paradigm
Web
2.0
© Acando AB
- 98. The Social Software Marketplace – On-Premises Software
Collaboration Platforms
Wiki Software
Microsoft – SharePoint 2007
Atlassian – Confluence
IBM – Connections/Quickr
MediaWiki – MediaWiki
Oracle – Oracle WebCenter Suite/Pathways
Socialtext – Socialtext
EMC – Documentum
Twiki – Twiki
OpenText – Livelink ECM – Extended Collaboration
Blog Software
Social Software Suites
Six Apart – Movable Type
Drupal – Drupal
Automattic – WordPress
Awareness – Awareness Platform
Connectbeam – Social Software Appliance
RSS Software
Jive Software –Clearspace
Attensa – Attensa FeedServer
Traction Software –TeamPage
NewsGator – Enterprise Server
NewsGator – Social Sites
Telligent – Community Server
© Acando AB
- 99. The Social Software Marketplace – Software as a Service
Collaboration Suites
Wiki Software
Google – Google Apps
Socialtext
GroupSwim – GroupSwim
Twiki
Web Conferencing
Cisco – WebEx
Microsoft – LiveMeeting
Yugma
Blog Software
Automattic – WordPress
Google – Blogger
TypePad
GoToMeeting
Instant Messaging
Google – Google Talk
Microsoft – MSN Messenger
© Acando AB
- 101. Proactive
• Collaboration
nurtured and
• Collaboration cultivated
allowed to
grow
Managed
Reactive
• Collaboration
choked or cut
down
100
© Acando AB
http://www.flickr.com/photos/jam343/1703693/sizes/o/
- 102. Key Disciplines Of Collaboration Maturity
Awareness
Culture
Architecture
Governance
© Acando AB
- 103. Key Disciplines Of Collaboration Maturity
Reactive
Awareness
Communication
and coordination
as a way to
collaborate
Culture
A hero culture
with strong
command and
control structures
Architecture
Individuals find
their own tools
and how to
manage content
Governance
Individuals need
to act based
on their own
judgment
© Acando AB
- 104. Key Disciplines Of Collaboration Maturity
Reactive
Managed
Awareness
Communication
and coordination
as a way to
collaborate
Local
collaboration for
problem solving
Culture
A hero culture
with strong
command and
control structures
A more informal
culture striving
for synergies and
consensus
Architecture
Individuals find
their own tools
and how to
manage content
Standardized
tools and
accessible
content
Governance
Individuals need
to act on their
own judgment
Guiding
principles and
supporting roles
defined
© Acando AB
- 105. Key Disciplines Of Collaboration Maturity
Reactive
Managed
Proactive
Awareness
Communication
and coordination
as a way to
collaborate
Local
collaboration for
problem solving
Crosscollaboration for
optimization and
innovation
Culture
A hero culture
with strong
command and
control structures
A more informal
culture striving
for synergies and
consensus
A sharing and
mentoring culture
based on trust
Architecture
Individuals find
their own tools
and how to
manage content
Standardized
tools and
accessible
content
Integrated
flexible
collaborative
platform
Governance
Individuals need
to act on their
own judgment
Guiding
principles and
supporting roles
defined
Balance of
flexibility and
control (mainly
user led)
© Acando AB
- 106. Governance For The Formal And Informal
Formal process
• Defined artifacts & products
• Structured and secured
approach
• Value for the enterprise
Tipping Point
• Cost-Benefit
• Compliance
• Risk
Informal process
• Ideas & concepts
• Spontaneous and open
approach
• Value for community
© Acando AB
- 107. Change Required On All Levels
Management
• Vision and a collaborative environment
• Be accessible and less formal
• Broad input and spontaneous interactions
• Trust your co-workers and let ideas flow
• Remove barriers and leverage initiatives
Co-worker
• Present and promote yourself
• Connect to people and expand your
network
• Create, share and participate actively
• Be a role model
• Coach and guide your colleagues
© Acando AB
- 108. “
Realize that Enterprise Web 2.0 is
unavoidable. Begin planning how to
deploy effective Web 2.0 capabilities
for maximum business value.
Anthony Bradley
Gartner
© Acando AB
”
- 109. Getting Started with The Acando Approach
How to kick-start an initiative
Intention
Vision
Development
Awareness Seminar(s) - customized seminar
Direction Workshop(s) - pains, challenges,
maturity, stakeholders, value….
© Acando AB
Life-Cycle
- 110. Web 2.0 Success Factors
Start
immediately
and focus
on business
value, not
risk
© Acando AB
Set the
social
networks
and the
culture as
the
foundation
Manage a
portfolio of
Web 2.0
tools and
seed
content
Be
committed
for the long
run and
reward
participation
- 111. Principles of Web 2.0
● Users create value
● Utilize collective intelligence
● People build connections
● Get visible and social
● Networks multiply effects
● Actively promote growth
● Syndicate corporate competence
● Reuse and repurpose assets
● Ecosystems are value networks
● Limit the barriers for collaboration and innovation
Amy Shuen (2008)
© Acando AB
My
Organization
- 112. Web 2.0 Challenges And Enterprise Stakeholders
• How to attract
user participation
and build on
collective user
value?
• How to re-use
knowledge assets
and improve
collaboration and
innovation?
• How to capitalize
competence, web
infrastructure,
and activate
network effects?
Marketing
Operations
Finance
• How to empower
the individual and
enrich interaction
in social
networks?
HR
© Acando AB
• How to set up a
simple, flexible
and integrated
collaborative
platform?
IT
