emarketing communications and social media

e-Marketing Communications & the Growth of Social Media Dilip Mutum [email_address] www.twitter.com/admutum

Growing importance of e-media ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],E-communications objectives

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],E-marketing tools

On-line advertising formats – Performance and viewers’ annoyance Table Performance of, and viewers’ annoyance at, on-line advertising formats Based on : Elkin, T. (2003), ‘Size matters; so does prize’, Advertising Age , January, 13; Dynamic Logic (2001), ‘Branding 101: an overview of branding and brand measurement for online marketers’, (March), www.dynamiclogic.com

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],E-marketing tools (Continued)

[object Object],[object Object],[object Object],[object Object],Integrating e-communications in IMC

[object Object],[object Object],[object Object],Interactive Marketing

Photography User generated video Micro-blogging Blogs Wikis Forums Podcasts Feeds

[object Object],[object Object],[object Object],[object Object],Vigilante marketing

Age shift http://www.techcrunch.com/2007/07/06/facebook-users-up-89-over-last-year-demographic-shift/ Facebook: The fastest growing demographic is those 35 years old and older

[object Object],[object Object],[object Object],Blogs

Blogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],Advent of CGA: Implications Mutum, Dilip and Wang, Qing (2010). “ Consumer Generated Advertising in Blogs ”. In Matthew S. Eastin; Terry Daugherty; Neal M. Burns (Eds) Handbook of Research on Digital Media and Advertising: User Generated Content Consumption (Vol 1), IGI Global, 248-261.

[object Object],[object Object],[object Object],[object Object],Example 1: Hutchison 3G UK Limited

[object Object],[object Object],[object Object],[object Object],Example 2: Dell.com

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Other Examples

emarketing communications and social media

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Was ist angesagt?

Was ist angesagt? (20)

Andere mochten auch

Andere mochten auch (20)

Ähnlich wie emarketing communications and social media

Ähnlich wie emarketing communications and social media (20)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

emarketing communications and social media