Social media case study about "Krrish 3 First Look" Launching on Facebook on 27th June' 2013. As a social media strategist, Most important campaign to learn from. 1.) Promote at low with wider audience using various social media platform. 2.) Get engage user/fans to hear updates on "Krrish 3". 3.) Active participation from he audience. "KEEP USER ENGAGEMENT UNTIL REACH THE GOAL" Get updates on https://www.facebook.com/ImDgtal.

1. Krrish 3 First Look
Twitter Trategy to unveil first look
A case study done by Dee’s http://www.facebook.com/ImDgtal

2. Date to launch 1st look
• Twitter page crated on 17th June
• Hritik, Vivek & Priyanka update on their Twitter profile as well
• 5k followers by 18th June
• ENGAGING PEOPLE: They keep asking questions & news updates on KRRISH
• They celebrate “WORLD MUSIC DAY” too
• How they create trending: Use every comment with “#Krrish3”

3. Chat with Krrish
• Revealed on 22nd June
with facebook application link to
chat so …..
• Moral: They’re driving twitter
traffic to facebook
• Winning Prize: Mobile (people
always looking for something like
this)

4. Tweeting & Breaking Bricks- I : Connect with twitter
too
Tweet with
#Krrish3firstlook
Break Brick
First look will be
launch

5. It’s a Time to Engage your
Traffic by Hook ya Crook
Strategic plan of marketing can save money & time to create buzzz
for upcoming flick

6. Engagement via Facebook & Twitter
45, 575 Likes, 2796 Shares, 1720
Comments
1668 Likes, 222 Shares, 84
Comments

7. Engagement via Facebook & Twitter

8. Creating Curiosity – Supported by Priyanka Chopra

9. Creating Curiosity – Energetic Tweets towards the goal

10. Tweeting & Breaking Bricks- II : Connect with twitter
on RHS

11. Walking…..talking with Twitter on day of Launch
Keep engagement
through ……
give surprises…unique
posts
- Never forget “#Krrish3”
& “chat link”

12. Chat with Krrish Begin…Countdown start…reveal poster

13. Chat with Krrish Begin…Countdown start…reveal poster
31 comment, 482 Likes, 126 shares in 34 minute
AWAIT IS OVER

14. 300 + views with in few minutes of launching

15. Current social media campaign of Krrish3
is due to its previous historical success flick
Krrish & Koi Mil Gaya
On successful campaign….

16. References:
1. Twitter.com
2. Facebook.com
3. Youtube.com
4. krrish-3.com

17. Thanks for being with us
http://www.facebook.com/ImDgtal http://www.slideshare.net/dilipmeb
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