By 2020, digital data is predicted to grow to 35 zeta bytes, with over 70% consisting of unstructured social data. The document discusses how an organization can get ready for the growing digital universe and engage with social conversations through command center solutions that design, build, and manage custom command centers, utilize state of the art existing command centers, or outsource campaigns to social agents. These solutions can help with brand management, new product launches, reputation management, compliance, social audits, and market research to gain competitive insights.