An Analog Brain in the Digital World: Newspapers

How The Digital World
Needs The Analog Wold

Rick Martinez
Twitter: @digx - E-mail: rick.martinez@gmail.com

Tuesday, February 24, 2009

How The Digital World
Needs The Analog Woldl e :D
tit
ive
t nta
Te
Rick Martinez
Twitter: @digx - E-mail: rick.martinez@gmail.com


About Me
• Red-shirt Freshman at
• Editor of FIUSM.com
• Pro web developer for 6 years
• Ruby on Rails for 3 years
• CompSci and Journalism major
• Pink Floyd f***ing rocks

CAUTION
• This presentation was thought of and
created like most papers written in college.
=
A little hungover
+
4 hours before this presentation began
+
Wikipedia = most used source


We’re murderers


We kill jobs


But that’s okay


The world is evolving


Newspapers are dying


@themediaisdying


Experts at newspapers
are losing their jobs


And we’re actually
starting from scratch


Don’t Let Them


on’t Let Them


Evolve Them


If you’re afraid of losing
your job...


...you must evolve.


There’s a difference between
Change & Evolution


Industries don’t change


... but people think they do.


People are afraid of
change


Whale Oil Market


No such thing as a
Whale Oil Market


It was an Oil Market


The world is evolving
(Like it always has, durr)


There is no such thing as
a newspaper industry.


There is only a
News Industry


But there is value in what
the newspaper world has
given us.


Have faith in what’s
already out there.


BORING


BETTER


ABOUT THE
SAME


What’s the problem?


Dynamic


Aren’t computers
dynamic?


They won’t be until
programmers stop
directing design


What happens when
programmers design?


My two favorite
examples


The enemy is
“overstructuring”


WHAT IN THE
F**K?!


Facebook isn’t required
to make information
interesting.


The content industry
MUST make its content
interesting.


Newspapers got it right


With content,
advertising is half the
battle


Headlines are
advertisements


But so is the design


Design deﬁnes
importance


Websites don’t got it


Because websites are
still deﬁned as
structures of data


Content != Outline


Some content should be
deﬁned as outlines
or lists


Some content should be
deﬁned as outlines
or lists
(but it’s usually more personal
informative information)


THEY (ALMOST)
GOT IT!


So who’s going to
do this for you?


They’re already working
(or they’re already out of work)


Print designers should be
teaming with web designers


But the web designers
should be learning
from the print designers


The analog world has value
if they want to evolve


So seek the motivated ones


AND HIRE THEM


Some don’t want to do
it though...


And many aren’t even
thinking about it.


If you’re one of them...


EVOLVE


Survival of the Fittest


Contact

• E-mail: rick@idreamofcode.com
• Stalker Twitter: @digx
• WWW: idreamofcode.com
• FIU Student Media: FIUSM.com


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