How do you define “digital”? Is it a question of 0 and 1? Or more than that?

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# 1
Crazy world
The influence of digitalisation on a
company’s success

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# 2
0
1

3. 3
// food for thought
Digitalisation according to Wikipedia: the translation of
analogue parameters into discrete (graded) values for the
purpose of storing or processing them in electronic form
How do you define “digital”? Is it a question of 0 and 1? Or
more than that?
Is it a shifting of the offline world to the online world? Or
more than that?

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# 4
Digitalisation as an opportunity
4% as risk
Source: digitizer // insights:
telephone-based survey, 250
CEOs/CIOs, companies >50
employees, August 2015

5. 5
// food for thought
Are we really using digitalisation as an
opportunity?
Are we integrating the customer into the
digital design of processes and services?

6. © digitizer.com – A Brand of NBD Management GmbH
# 6
Influence of digitalisation on a company’s
success?
72.8%
NOW
79.9%
IN 5 YEARS
0%
no influence
100%
fundamental
revolutionary
Source: digitizer // insights: Telephone-based survey, 250 CEOs/CIOs, companies >50 employees, August 2015

7. 7
// food for thought
Austria’s companies rate the influence of digitalisation
seriously - but not in revolutionary/fundamental terms:
How would entrepreneurs in the hotel, bookshop segments,
etc. assess the question?
Which industry will be next to be confronted with disruptive
technologies?

8. © digitizer.com – A Brand of NBD Management GmbH
#
18%
15%
9%
7%
4%
3%
3%
8
Procedures & processes
Machinery & infrastructure
Organisation & locations
Employees & working climate
Functions & tasks of employees
Identity & business models
Corporate policy, strategy
Future influence of digitalisation on the
company’s aspects?
Source: digitizer // insights:
telephone-based survey, 250
CEOs/CIOs, companies >50
employees, August 2015

9. 9
// food for thought
Digitalisation predominantly occurs at process level
nowadays.
What’s your vision? What place does your company have in
the digital world of tomorrow?
What influence does your digitalisation project have on ALL
aspects of the company (identify, employees, etc.)?

10. © digitizer.com – A Brand of NBD Management GmbH
# 10
Finance & controlling
Order processing
Document management
Quotation preparation
Purchasing
Customer acquisition
Logistics
Product development
Personnel management
Quality management
Marketing & PR
Customer loyalty
Production
Customer service
Sales
21%
17%
15%
14%
12%
11%
11%
10%
10%
10%
8%
7%
7%
6%
5%
Manifestation of
digitalisation in
corporate processes
Source: digitizer // insights:
telephone-based survey, 250
CEOs/CIOs, companies >50
employees, August 2015

11. 11
// food for thought
Digitalisation is a question of efficiency:
internal/administrative processes are in focus - processes
affecting customers are (still) neglected.
Where is the driver of your digitalisation process?
Does digitalisation serve to increase efficiency and value-
creation (e.g. creation and expansion of new
markets/business fields)?

12. © digitizer.com – A Brand of NBD Management GmbH
# 12
Interested?
Questions?
Contact me direct!
Peter Huber
+43664/4144283
peter@digitizer.com

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