Pick1 is a platform that allows companies to create polls and collect consumer opinions on social media. It aims to increase engagement through rewarding participants. Brands can use the analytics dashboard to understand customer preferences and target groups. Pick1 converts opinions into measurable data that brands can use for market research and advertising campaigns. It allows capturing consumer feedback from unlimited users across different online and offline touchpoints.

1. A KICK
TO THE STANDARD
POLL
Pick1 is a
technological platform
to collect, aggregate
and share unique
online opinions.

2. Facebook
750.000.000
Coca Cola
34,274,769
followers
42.000.000
fans
WHAT YOU
ALREADY
KNOW 2

3. What you already know
The web lives because people share opinions and
emotions and act as a result of them
Everyone has at least an opinion on pretty much
everything
Networks of people get created starting from
cross-conversations among individuals,
corporations, organizations and groups
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4. “Our challenge is to develop vedi foto alternative
new models to deliver messages”... doochoo
nella cartella
dropbox
HOW DO YOU
USE SOCIAL
MEDIA? 4

5. How do you use social media?
Do you actually use social media to interact with
your target group?
to promote your brand?
to create communities?
to increase customers loyalty towards you?
5

6. How do you use social media?
AND
beyond increasing the engagement level
hts co uld be
ic al insig ctions?
whi ch crit these intera
d from
e xtracte
6

7. How do you use social media?
Across social networks, people talk about you but
their opinions get lost.
How could they be aggregated in an organized way?
7

8. “Do you like
to say: I like
it?”
Newspaper: Jack
mounth: October 2011
PICK1 : WHAT
IS IT? 8

9. Pick1: what is it?
Pick1 is conversational advertising as market research tool, and
vice versa: the perfect merge to engage your current (or prospect)
target consumers.
Pick1 is a catalyst for the users and a measurable channel for the
brands who wish to:
• know their customers' opinions while maintaining high
engagement levels,
• increase audience through the virality characteristic of the
social media,
• collect reliable results from a target of users potentially
unlimited in size/reach
• while at the same time securing the real uniquenes of the vote
itself
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10. Pick1 is a tool/media that
Pick1 is not the technologically
allows an individual/
corporation to become itself advanced clone of an old
a two-way actor in the social media's advertising campaign
web
10

11. advertising
conversion market
research virality
retargeting
Pick1 allows to kill 4 birds with 1 stone!
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12. “an infrastructure to obtain opinions through questions and
answers" leveraging the theories of conversational marketing and
the social media tools available today.
"over time, it builds a database for semantic analyses linked with
the demographics embedded in on-line social networks."
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13. Make multiple polls Engage users and share
Do you like to watch movies on a 3D Engage with multiple touch point, share
screen? with the social power
Reward users Measure the campaign
With badges or real discount or gadget Use the analytic dashboard to retarget and
know your costumers
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14. Pick1: what is it?
14

15. PICK1 : THE 4 WS
WHERE, WHEN,
WHY, WHAT
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16. The P factor
Pick1 allows brands to complete the following process:
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17. What: create a poll and share!
The P factor is created
each time a user, through
one of the touchpoint,
makes a choice. A simple
Create! tweet is enough to
transform an opinion in
an answer to a question
and P1 is needed to
transform a vote into
readable and measurable
data.
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18. Why: Pick1 is a "win-win" solution for you and
your customers
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19. Where: multi touchpoint
Social Media
OOH Billboards / Panels
Near Field Communication
Bluetooth
QR Codes
Share your opinion! Text Messages
Free Phone Rings
Online Advertising
Videos and Video Ads
Email Marketing
Webinars and Teleclasses
Customer Service
Press Releases
Invoice
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20. When: each time a user votes, all of his/her
networks get a noti cation
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21. PICK1 :
TECHNICAL
SPECIFICATIONS
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22. How do you measure and organize the
collected information? Through the Dashboard.
For the management of the information acquired, 2
types of Dashboards exist, differentiating in the way
information is crunched and visualized
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23. How do you measure and organize the
collected information? Through the Dashboard.
Both dashboards are
characterized by:
Real-time data visualization
lnformation stored in a
multi-dimensional NoSQL
database, namely
MongoDB
The results can be “raw
data” aggregated based on
acquired information (user
pro le elds, geo data,
vote, etc ...)
Unlimited access to the
Dashboard via API or
through the data
extracting les (csv, xls, ...)
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24. Technical speci cations - Dashboard.
Through the Dashboard is possible to visualize:
Standard Pro
• results of the vote and contacts Dinamic visualization on the basis of:
established • a geographical localization
• geographical distribution of votes • a demographic segmentation
• time frame distribution of votes • a speci c timeslot
• voters’ interest ranking • a speci c or multiple interests
• voters’ preferred page ranking • the adjectives used or the
• other polls voters participated to sentiment
• “sentiment” emerging from comments - the integral text with comments, along
• most frequently used adjectives with demographic characteristics
- Users willing to be recontacted
- Rewards management
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25. PICK1 : OUR
EXPERIENCE
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26. Pick1 selected success stories
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27. Pick1 selected success stories
Users' preferences
determined how the € 200K
offered by ENEL got allocates
among 3 different NGOs. Each
voter contributed to a good
cause.
Polls embedded inside
ParPerfeito website to convert
free users to paying users,
leveraging the conversion with
reward discount coupons
Through the reward concept, managed in its different forms by the Pick1 platform, users
get grati cation through voting.
This generates loyalty and breaks down barriers to participation.
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28. Pick1 selected success stories
(example: H3G / “3” and IKEA website with Pick1 poll embedded)
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29. “I see Foursquare as a consumer social
service that businesses are trying to gure
out a way to leverage, while what you're
offering is a business social service that
consumers will try to gure out how they
can leverage... because of your incentive-
based model.”
“It's suited for the businesses. It's
something that looks perfectly capable of
delivering the kind of information that
they're trying to gain... and yet the
consumers will want to engage just
because of the way the model is suited up. I
think this is better than Foursquare for the
businesses”
Russell Hirshon, Unison Agency,
Washington D.C.
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30. Would you use Pick1 for your business?
Paolo Privitera
Co-founder and CEO, Doochoo Inc.
paolo@doochoo.com
linkedin.com/in/paoloprivitera
Armando Biondi
Co-founder and President, Doochoo Inc.
armando@doochoo.com
linkedin.com/in/armandobiondi
http://www.pick1.com
Thank you.
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