Digital Winners 7-8 November: How connecting your products will change your business, Per Simonsen

1. Connected opportunities
How connecting your products will change your business

2. Empower societies
We provide the power of digital communication, enabling everyone to
improve their lives, build societies and secure a better future for all.

3. Size doesn’t matter
solar cell
thin-film
battery
memory
pressure
sensor
wireless radio
antenna

4. The ingestible sensor
Your body
The Patch
The Application

5. During 2008, the number of
things connected to the internet
exceeded the number of
people on earth.
2003
2010
2015
By 2020 there
will be 50 billion

6. Everything connected
Home
Entertainment
Production
Housework
Transport
Shopping
Healthcare
Nature
Education

7. Reduce
cost
Improve
current
business
Enable
new revenue

8. New York City installs smart trash bins
Collecting
821 tons
of recycling
per year!
It’s good for taxpayers,
and it’s good for the city’s
air quality, and it’s good for
the people who come here
every day, every night.
Michael Bloomberg,
Mayor, New York City

9. Don’t worry, I am connected
The world’s first mobile glucose meter that
allows you to be connected in real-time
to both your family and your doctor

10. Take full control of your home

11. Everything connected – to the cloud
P
B
2
P
B
P
2
P
• Cost efficiency
• Security
• Control
Internal value
• Customer Benefits
• Differentiation
• Loyalty
Customer value
C

12. Nike connects and builds stronger customer relations
+20%
+44%
2006
Källa: Investor’s Business Daily, 2012
2013

13. Connectivity enables new relations between users & brands
NOT CONNECTED
Collect product
Data - upgrade
NO
CONNECTED
YES
Direct user
feed back
NO
YES
Users sharing
experience
NO
YES
Product as a
service
NO
YES
“Before, the product was
the end of the consumer
experience. Now it is the
starting point.
Stefan Olander
VP at Nike
”

14. Can manufacturers become digital winners?
New ways of working
New kinds of relations
From silo to open
Collaboration – between
disciplines and with peers
From product to service
Daily customer interactions
From perfect to Beta
End-user participation
True loyalty

15. We design and
operate connected
business solutions.
Professional
Services
Connectivity
Services
Information
Management

16. Let’s get smarter together!