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Digital Wavefront
FREEDOM FROM BAGGAGE CAROUSELS
June 23, 2015 @ MassTLC
Presenters: Nirmal Parikh, Mary-Katherine McCarey, Brian Cronin
Digital Wavefront
TravelTag – Mobile App
Digital Wavefront
2
@TravelTagBlue
BEACON
Digital Wavefront
3
BLUETOOTH LOW ENERGY AKA BLUETOOTH SMART DEVICE
Broadcasts signals which your smartphone can receive and interpret.
What’s a Beacon?
Low Power
24-36 month battery life
Long Range
Few inches up to 70m
Price
$10 - $30
World-approved
* practically
@TravelTagBlue
Digital Wavefront
4
Form Factors
MANY FORMS. ENDLESS POSSIBILITIES.
@TravelTagBlue
Digital Wavefront
5
Our Travel Experience
• 850 million passengers (2014)
• 27% always check bags
• 55% check their bags sometimes
• Wait time: Average 18 minutes
4+ Billion
minutes each year
@TravelTagBlue
Digital Wavefront
6
@TravelTagBlue
“The dominant cost of waiting is an emotional one: stress,
boredom, that nagging sensation that one’s life is slipping away.
The last thing we want to do with our dwindling leisure time is
squander it in stasis.”
- Alex Stone is the author of “Fooling Houdini: Magicians, Mentalists, Math Geeks
and the Hidden Powers of the Mind.”
Digital Wavefront
7
What is TravelTag?
+
@TravelTagBlue
FREEDOM FROM BAGGAGE CAROUSELS
BEACON
Digital Wavefront
8
How It Works?
1. DOWNLOAD
Available on Android, iOS and
Windows coming soon
2. REGISTER
Each Beacon and drop
in each checked bag
3. TRACK
App notifies you when
Beacon (bag) is in range
@TravelTagBlue
Digital Wavefront
9
Benefits
• Huge opportunity to transform the passenger’s last-mile experience
• Freedom to do what you love (friends, family, business)
• Context aware – visual/tactile notifications
• Background scanning
• No more pushing/shoving
• No more asking….“Is that my bag?”
• Wheelchair-bound passengers can identify their bags with confidence
• Be proactive – Confirm that bags made it on your flight
@TravelTagBlue
Digital Wavefront
10
Partnership Opportunities
Phone Carriers
OEM installs e.g. T-Mobile,
AT&T, Verizon
Travel Sites & Aggregators
Travel agencies, Kayak,
Expedia, Travelocity
Airlines / System Integrators
Automate lost baggage tracking
process
Loyalty Engagement
AMEX, VISA, Airlines
@TravelTagBlue
Digital Wavefront
11
People Love TravelTag!
Using TravelTag has allowed
me to enjoy freedom from the
baggage carousel. Now I only
get close to it when my App
announces my bag!
Rachel S.
I usually travel with my family
so that’s like 6-8 bags to track.
I love this app. Having to juggle
one less thing with kids in tow
is a life-saving idea!
Siddharth P.
I travel a lot for business. This
thing let’s me carry on with my
business w/o having to huddle
around the carousel. Who’s got
time for that.
J. Coleman
@TravelTagBlue
Digital Wavefront
Thank You
Questions?
Our Contact Info
Nirmal, Mary-Katherine, Brian
781-229-5842
nirmalp@digitalwavefront.com
@TravelTagBlue

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Digital Wavefront presents TravelTag - a mobile app that uses beacons to track checked bags

  • 1. Digital Wavefront FREEDOM FROM BAGGAGE CAROUSELS June 23, 2015 @ MassTLC Presenters: Nirmal Parikh, Mary-Katherine McCarey, Brian Cronin Digital Wavefront TravelTag – Mobile App
  • 3. Digital Wavefront 3 BLUETOOTH LOW ENERGY AKA BLUETOOTH SMART DEVICE Broadcasts signals which your smartphone can receive and interpret. What’s a Beacon? Low Power 24-36 month battery life Long Range Few inches up to 70m Price $10 - $30 World-approved * practically @TravelTagBlue
  • 4. Digital Wavefront 4 Form Factors MANY FORMS. ENDLESS POSSIBILITIES. @TravelTagBlue
  • 5. Digital Wavefront 5 Our Travel Experience • 850 million passengers (2014) • 27% always check bags • 55% check their bags sometimes • Wait time: Average 18 minutes 4+ Billion minutes each year @TravelTagBlue
  • 6. Digital Wavefront 6 @TravelTagBlue “The dominant cost of waiting is an emotional one: stress, boredom, that nagging sensation that one’s life is slipping away. The last thing we want to do with our dwindling leisure time is squander it in stasis.” - Alex Stone is the author of “Fooling Houdini: Magicians, Mentalists, Math Geeks and the Hidden Powers of the Mind.”
  • 7. Digital Wavefront 7 What is TravelTag? + @TravelTagBlue FREEDOM FROM BAGGAGE CAROUSELS BEACON
  • 8. Digital Wavefront 8 How It Works? 1. DOWNLOAD Available on Android, iOS and Windows coming soon 2. REGISTER Each Beacon and drop in each checked bag 3. TRACK App notifies you when Beacon (bag) is in range @TravelTagBlue
  • 9. Digital Wavefront 9 Benefits • Huge opportunity to transform the passenger’s last-mile experience • Freedom to do what you love (friends, family, business) • Context aware – visual/tactile notifications • Background scanning • No more pushing/shoving • No more asking….“Is that my bag?” • Wheelchair-bound passengers can identify their bags with confidence • Be proactive – Confirm that bags made it on your flight @TravelTagBlue
  • 10. Digital Wavefront 10 Partnership Opportunities Phone Carriers OEM installs e.g. T-Mobile, AT&T, Verizon Travel Sites & Aggregators Travel agencies, Kayak, Expedia, Travelocity Airlines / System Integrators Automate lost baggage tracking process Loyalty Engagement AMEX, VISA, Airlines @TravelTagBlue
  • 11. Digital Wavefront 11 People Love TravelTag! Using TravelTag has allowed me to enjoy freedom from the baggage carousel. Now I only get close to it when my App announces my bag! Rachel S. I usually travel with my family so that’s like 6-8 bags to track. I love this app. Having to juggle one less thing with kids in tow is a life-saving idea! Siddharth P. I travel a lot for business. This thing let’s me carry on with my business w/o having to huddle around the carousel. Who’s got time for that. J. Coleman @TravelTagBlue
  • 12. Digital Wavefront Thank You Questions? Our Contact Info Nirmal, Mary-Katherine, Brian 781-229-5842 nirmalp@digitalwavefront.com @TravelTagBlue