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Why Care About Social Media (Malaysia)

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Fights, Discussions, Arguments www.digitalvidya.com 4 © Digital Vidya
Less of Answers, more of Questions 5 www.digitalvidya.com © Digital Vidya
Lot of food for your brain… Group Solo 6 www.digitalvidya.com © Digital Vidya
It’s not the End... 7 www.digitalvidya.com © Digital Vidya
Start Experiencing Now! #DVCamp 8 www.digitalvidya.com © Digital Vidya
Let’s Connect Now! http://facebook.com/digitalvidya http://twitter.com/MyDigitalVidya http://bit.ly/dv-grp www.digitalvidya.com 9 © Digital Vidya
What is Digital Marketing? www.digitalvidya.com 10 © Digital Vidya
“The process of reaching out to and engaging with your customers/users through Digital Media (Internet, Email, Mobile)” www.digitalvidya.com 11 © Digital Vidya
SEM or PPC SEO or Organic Search www.digitalvidya.com 12 © Digital Vidya
www.digitalvidya.com 13 © Digital Vidya
Social Media SEO Website/P resence Online Email & Mobile Advertising Marketing www.digitalvidya.com 14 © Digital Vidya
What is Social Media? www.digitalvidya.com 15 © Digital Vidya
Who’s the head of Social Media Marketing at McDonalds? Customer! www.digitalvidya.com 16 © Digital Vidya
Why care about Social Media? www.digitalvidya.com 17 © Digital Vidya
“Only 20% of marketing budgets are typically spent on retention. Yet, in many cases, 75% of revenues comes from existing customers.” Source: Flip the Funnel www.digitalvidya.com 18 © Digital Vidya
Social Media in Malaysia www.digitalvidya.com 19 © Digital Vidya
No of Users (Million) www.digitalvidya.com 20 © Digital Vidya
Growth on Facebook (6 months) www.digitalvidya.com 21 © Digital Vidya
Age Distribution www.digitalvidya.com 22 © Digital Vidya
Gender Distribution www.digitalvidya.com 23 © Digital Vidya
Is it just Sales & Marketing? www.digitalvidya.com 24 © Digital Vidya
Marketing HR NO Sales Ideation/Pr oduct Dev CRM www.digitalvidya.com 25 © Digital Vidya
Search for your name on Google! www.digitalvidya.com 26 © Digital Vidya
Timings can’t be Better! Opportunity to build competitive edge www.digitalvidya.com 27 © Digital Vidya
Let’s look at some International Success Stories! www.digitalvidya.com 28 © Digital Vidya
Kogi Korean BBQ Taco Truck Blog + Flickr + Twitter - 10 people/stop to 800 people/stop www.digitalvidya.com 29 © Digital Vidya
Over 20% All Sales through Facebook www.digitalvidya.com 30 © Digital Vidya
www.digitalvidya.com 31 © Digital Vidya
A Video can ruin the brand built over decades Costed them 50m US$ www.digitalvidya.com 32 © Digital Vidya
Let’s look at few Malaysian Case Studies! www.digitalvidya.com 33 © Digital Vidya
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What are you waiting for? Do you think you have an option? www.digitalvidya.com 38 © Digital Vidya
Thank You! www.digitalvidya.com 39 © Digital Vidya

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Why Care About Social Media (Malaysia)