Why Care About Digital Media and Digital Marketing
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Care about Digital Marketing (SEO, SEM, Social Media, Email, Affiliate, Inbound Marketing) for your career or your organization? You will find this interesting enough to create inspiration for your and your friends & colleagues to learn & leverage Digital Marketing.
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Why Care About Digital Media and Digital Marketing
- 1. Building Career in Digital Marketing www.digitalvidya.com
- 2. Agenda • • • • Orientation to Digital Marketing Why Social Media? Global & Indian Case Studies Career Opportunities in Digital Marketing www.digitalvidya.com
- 3. What is Digital Marketing? www.digitalvidya.com
- 4. “The process of reaching out to and engaging with your customers/users through Digital Media (Internet, Email, Mobile)” www.digitalvidya.com
- 5. SEM or PPC SEO or Organic Search www.digitalvidya.com
- 7. Social Media SEO Website/ Presence SEM Email & Mobile Marketing www.digitalvidya.com
- 8. Why care about Digital? www.digitalvidya.com
- 10. Global Global Reach from an Indian Beach (The Smart Magazine) www.digitalvidya.com
- 11. Works for you Round the Clock www.digitalvidya.com
- 15. Why care about Social Media? www.digitalvidya.com
- 16. No of Users (Million) Platform Global Facebook 1000+ 88+ 500+ 20+ LinkedIn 225+ 20+ Mobile 6800+ 900+ Twitter India www.digitalvidya.com
- 17. Let’s look at some International Success Stories! www.digitalvidya.com
- 18. Kogi Korean BBQ Taco Truck Blog + Flickr + Twitter - 10 people/stop to 800 people/stop www.digitalvidya.com
- 20. QR (Quick Response) Codes www.digitalvidya.com
- 21. Let’s look at few Indian Case Studies! www.digitalvidya.com
- 22. 25% Revenue through Facebook www.digitalvidya.com
- 23. Over 20% All Sales through Facebook www.digitalvidya.com
- 25. Car Launch Reveal the Name Contest 1. 150,000 people participated 2. 35,000+ requests for Test Drives 3. 8000 Cars booked in 10 days www.digitalvidya.com
- 27. Career Opportunities in Digital Marketing www.digitalvidya.com
- 29. Profiles Title Experience (years) Salary (Rs Lacs PA) Copywriter Specialist 0-2 1-3 1.5 - 3.0 2.0 - 4.0 Community Manager Strategist 2-4 3-5 2.5 - 5.0 4.0 - 8.0 Digital Marketing Head 4-6 6.0 - 12.0 Application Developer 1-3 2-6 www.digitalvidya.com
- 30. Thanks! Let’s continue this conversation… On Social Media Off Social Media @MyDigitalVidya info@digitalvidya.com Serious about career in Digital Marketing? Earn CDMM or CSMMP Certification http://www.digitalvidya.com www.digitalvidya.com