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Why B2B Business Should Care About Social Media

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© Digital Vidya Social Media Marketing Bootcamp Why care about Social Media? www.digitalvidya.com
© Digital Vidya Let’s start with a Social Media Quiz! www.digitalvidya.com
© Digital Vidya Recognize these Social Media www.digitalvidya.com
© Digital Vidya What is Social Media? www.digitalvidya.com
© Digital Vidya Let’s watch this Video! Social Media in Plain English www.digitalvidya.com
© Digital Vidya www.digitalvidya.com
© Digital Vidya Why care about Social Media? www.digitalvidya.com
© Digital Vidya Fastest Growing Medium Online!   Surpassed Email as the 4th most popular activity online   If FB were a country, it would be the 4th most populated   Years to reach 1st 50 mil - Radio: 38 | TV: 13 | Internet: 4 | Facebook: 9 months (100m)   Top 3 Twitter A/Cs > Population of Austria Even ahead of “Porn” sites  www.digitalvidya.com
© Digital Vidya Power of WOM (Word of Mouth)   74% of the online shoppers are influenced by the opinions of others in their decision to buy the product   76% online users think advertising is lying   Consumers trust friends above experts when it comes to product recommendations (65% trust friends, 27% trust experts, 8% trust celebrities) www.digitalvidya.comSource: Bazaarvoice.com
© Digital Vidya B2B - Digital and Social Media   B2B spending in Online to double over next 5 years. From US$ 2.3b in 2009 to US$ 4.8b in 2014 (Forrester)   In the same period, B2B spending on Social Media will grow by 490% (Forrester)   69% of B2B buyers use social networks "primarily for business networking and development” (KnowledgeStorm) www.digitalvidya.com
© Digital Vidya Timings can’t be Better! Opportunity to build competitive edge www.digitalvidya.com
© Digital Vidya Social Search www.digitalvidya.com
© Digital Vidya Search for your name on Google! www.digitalvidya.com
© Digital Vidya Let’s begin to Listen! www.digitalvidya.com
© Digital Vidya SMM offers better and long lasting ROI! vs Interruption Permission Public Relations Public Relationships Talk to Journalists (Professionals) Talks to Customers (People) One-to-Many One-to-One & One-to-Many Control the Brand Manage the Brand Push the Message Engage the Community Speak as a Spokesman Speak as a Peer It’s Natural! www.digitalvidya.com
© Digital Vidya Let’s look at some International Success Stories! www.digitalvidya.com
© Digital Vidya Dell Computers 3m US$ Revenue through Twitter… and much more www.digitalvidya.com
© Digital Vidya Blendtec ‘Will iPhone Blend?’ 78,39,922 Views | 20,223 Ratings www.digitalvidya.com
© Digital Vidya Zappos Talking to them is like talking to a friend that happens to sell shoes. www.digitalvidya.com
© Digital Vidya A Video can ruin the brand build over decades Costed them 50m US$ www.digitalvidya.com
© Digital Vidya Let’s look at few Indian Case Studies! www.digitalvidya.com
© Digital Vidya www.digitalvidya.com
© Digital Vidya www.digitalvidya.com
© Digital Vidya www.digitalvidya.com
© Digital Vidya Business Objectives   International exposure   Create a reliable, dependable brand image for a SaaS company   Popularize the brand & product   Reduce cost of customer acquisition www.digitalvidya.com
© Digital Vidya Key Challenges •  Figure out what works – trial & error •  Getting the entire team involved •  Which networks to participate in? •  What to share & how much? www.digitalvidya.com
© Digital Vidya Approach/Strategy   Use internationally popular networks   Company blog for - Business Productivity articles - Product news   Listening and Responding - Twitter Search - Google Alerts & RSS www.digitalvidya.com
© Digital Vidya Success Achieved Generating conversations from around the world… www.digitalvidya.com
© Digital Vidya Success Achieved Leading Blog Reviews in International Blogs / Publications www.digitalvidya.com
© Digital Vidya Success Achieved •  Inc. Leads, sign ups and conversions •  Viral Buzz generated by happy users •  Visibility – people are getting to know about us •  New product ideas for dev. www.digitalvidya.com
© Digital Vidya Key Takeaways/Learnings   Know what you want to achieve   Streamline activities & be consistent   Do NOT Spam   Be genuine   Listen first, then participate www.digitalvidya.com
© Digital Vidya What are you waiting for? Do you think you have an option? www.digitalvidya.com
© Digital Vidya Thank You! www.digitalvidya.com

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Why B2B Business Should Care About Social Media

  • 1. © Digital Vidya Social Media Marketing Bootcamp Why care about Social Media? www.digitalvidya.com
  • 2. © Digital Vidya Let’s start with a Social Media Quiz! www.digitalvidya.com
  • 3. © Digital Vidya Recognize these Social Media www.digitalvidya.com
  • 4. © Digital Vidya What is Social Media? www.digitalvidya.com
  • 5. © Digital Vidya Let’s watch this Video! Social Media in Plain English www.digitalvidya.com
  • 7. © Digital Vidya Why care about Social Media? www.digitalvidya.com
  • 8. © Digital Vidya Fastest Growing Medium Online!   Surpassed Email as the 4th most popular activity online   If FB were a country, it would be the 4th most populated   Years to reach 1st 50 mil - Radio: 38 | TV: 13 | Internet: 4 | Facebook: 9 months (100m)   Top 3 Twitter A/Cs > Population of Austria Even ahead of “Porn” sites  www.digitalvidya.com
  • 9. © Digital Vidya Power of WOM (Word of Mouth)   74% of the online shoppers are influenced by the opinions of others in their decision to buy the product   76% online users think advertising is lying   Consumers trust friends above experts when it comes to product recommendations (65% trust friends, 27% trust experts, 8% trust celebrities) www.digitalvidya.comSource: Bazaarvoice.com
  • 10. © Digital Vidya B2B - Digital and Social Media   B2B spending in Online to double over next 5 years. From US$ 2.3b in 2009 to US$ 4.8b in 2014 (Forrester)   In the same period, B2B spending on Social Media will grow by 490% (Forrester)   69% of B2B buyers use social networks "primarily for business networking and development” (KnowledgeStorm) www.digitalvidya.com
  • 11. © Digital Vidya Timings can’t be Better! Opportunity to build competitive edge www.digitalvidya.com
  • 12. © Digital Vidya Social Search www.digitalvidya.com
  • 13. © Digital Vidya Search for your name on Google! www.digitalvidya.com
  • 14. © Digital Vidya Let’s begin to Listen! www.digitalvidya.com
  • 15. © Digital Vidya SMM offers better and long lasting ROI! vs Interruption Permission Public Relations Public Relationships Talk to Journalists (Professionals) Talks to Customers (People) One-to-Many One-to-One & One-to-Many Control the Brand Manage the Brand Push the Message Engage the Community Speak as a Spokesman Speak as a Peer It’s Natural! www.digitalvidya.com
  • 16. © Digital Vidya Let’s look at some International Success Stories! www.digitalvidya.com
  • 17. © Digital Vidya Dell Computers 3m US$ Revenue through Twitter… and much more www.digitalvidya.com
  • 18. © Digital Vidya Blendtec ‘Will iPhone Blend?’ 78,39,922 Views | 20,223 Ratings www.digitalvidya.com
  • 19. © Digital Vidya Zappos Talking to them is like talking to a friend that happens to sell shoes. www.digitalvidya.com
  • 20. © Digital Vidya A Video can ruin the brand build over decades Costed them 50m US$ www.digitalvidya.com
  • 21. © Digital Vidya Let’s look at few Indian Case Studies! www.digitalvidya.com
  • 25. © Digital Vidya Business Objectives   International exposure   Create a reliable, dependable brand image for a SaaS company   Popularize the brand & product   Reduce cost of customer acquisition www.digitalvidya.com
  • 26. © Digital Vidya Key Challenges •  Figure out what works – trial & error •  Getting the entire team involved •  Which networks to participate in? •  What to share & how much? www.digitalvidya.com
  • 27. © Digital Vidya Approach/Strategy   Use internationally popular networks   Company blog for - Business Productivity articles - Product news   Listening and Responding - Twitter Search - Google Alerts & RSS www.digitalvidya.com
  • 28. © Digital Vidya Success Achieved Generating conversations from around the world… www.digitalvidya.com
  • 29. © Digital Vidya Success Achieved Leading Blog Reviews in International Blogs / Publications www.digitalvidya.com
  • 30. © Digital Vidya Success Achieved •  Inc. Leads, sign ups and conversions •  Viral Buzz generated by happy users •  Visibility – people are getting to know about us •  New product ideas for dev. www.digitalvidya.com
  • 31. © Digital Vidya Key Takeaways/Learnings   Know what you want to achieve   Streamline activities & be consistent   Do NOT Spam   Be genuine   Listen first, then participate www.digitalvidya.com
  • 32. © Digital Vidya What are you waiting for? Do you think you have an option? www.digitalvidya.com
  • 33. © Digital Vidya Thank You! www.digitalvidya.com