1. The Jewel in the Social Media Crown
Twitter
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2. Earlier - "Papa, look Sparrow" said Hridya on seeing the Twitter
logo. Now - "Papa, look Twitter" said Hridya on seeing a Sparrow.
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3. Key Milestones!
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4. What can you accomplish?
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5. Reputation Mgmt
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6. Personal Example
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9. Tweet 2 Order
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11. Product Promotion
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14. www.digitalvidya.com 14 © Digital Vidya

15. Twitter Basics
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16. Open Conversations via Mention/Reply
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17. Private Talks via Direct Message (DM)
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18. Group Discussions via #Tag
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19. Listening is the Key to Success!
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20. Quiz Time!
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21. _____ is the 2nd Largest Search Engine!
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22. Listening via Search
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23. Smart Listening via Advanced Search
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24. twitter.com - Exercise
• Mention (@) person sitting next 2 you
• Reply back
• Create a Tweet mentioning (@) 3 person
in this room w/ “#dvcamp”
• RT the most interesting tweet
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25. search.twitter.com - Exercise
• Find out most engaging tweet in this room
in last 1 hour
• Search for conversations relevant in your
domain
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27. A Strategic Approach
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29. Let’s look at an example!
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30. Product Promotion
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31. Follow Create Engage
People talking about Links to online Check DMs and
Vodafone’s products promotions, insider replies regularly
& services info and discount
codes Answer questions &
People talking about acknowledge
Mobiles, competitors Twitter-only offers to feedback
reward loyalty
Provide info when
requested
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32. 70:20:10 Mantra
70% Tweets: Core Area
20% Tweets: Related Area
10% Tweets: Casual
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33. The Ultimate Victory!
“Talking to them is like talking to a Friend
who happens to sell Shoes.”
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34. Thank You!
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