Are you serious about leveraging Social Media Marketing for Brand Building, Lead Generation and Customer Acquisition? You may not want to miss this hand-on, case study driven Social Media Marketing Workshop in Malaysia (Kuala Lumpur)

1. Limited to
30 seats
only!
Your Eminent
Workshop Leader:
Kapil Nakra
Raj Singhal
Suresh Arora
Co-founder of Digital
Vidya
“Kapil knows online domain really
well and understands what it takes to
not only bring prospective clients to you
but to convert them into quality leads as
well.”
(Co-founder & COO,
BrickRed Technologies)
“Kapil's ability to think out of box is a
tremendous asset.”
(Co-founder and Chief
Mentor, OMLogic)
SOCIAL MEDIA
MARKETING
Harness The Power Of Social Media Marketing!
The way forward in
promoting brand,
engaging with
customers and
generating revenue
for the future.
Important:
Please bring
along your
laptop
This program has
been specially
developed for:
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Marketing Directors
Advertising & Branding
Team
Product Managers
PR & Communication
Team
Digital Marketing
Team
CRM Team
Web Development &
Design Team
Your Partner
in Knowledge
Excellence
..........
Rakyat
Didahulukan,
Pencapaian
Diutamakan
Book Your SEAT TODAY. Call Us at: 03 - 2284 3366
Strategic Partner
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90% implementation success rate
as the 2-day programme will be
available via podcast on our
website one month after the event
for registered delegates worth
USD 250.00
Softcopy of presentation material
will be made available to all
delegates
1-hour Webinar (online Seminar)
one week after the workshop. This
Webinar is an opportunity for
participants to share their progress
and ask any questions/doubts after
the workshop.
You will learn how to:
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Develop and Execute Social
Marketing Strategy
Build and promote brand in the
digital world
Leverage Social Media Marketing
for online lead generation
Measure and Improve ROI in
Social Media Marketing
Use Social Marketing Toolbox to
move rapidly and profitably
against competition
Bonus
th st
30 – 31 May 2012, Istana Hotel, Kuala Lumpur
Highly practical workshop with
lots of hands on case studies to
enable you to implement
immediately!
Back by
POPULAR DEMAND
Back by
POPULAR DEMAND
Asia Pacific Social Media
Statistics
Asia Pacific 58%
Australia 80.1%
Indonesia 16.5%
Malaysia 64.7%
Source:
Infographic From Burson-marsteller
Singapore 78.5%
Thailand 26.1%
Vietnam 31.5%
Internet
Country Population

2. Social Media Can Make or Break
Your Brand!!!!
Advertising has been in and around for thousands of
years. Through the years, it has also developed itself to
suit the target audience it is catering to. Through the
various processes of development from being domestic
to global, advertising has changed from being mundane
to being spontaneous in its approach. With the advent of
the Internet era, there has been a redressing of
consumer power, with consumers now being able to tap
into a much wider choice of products and services than
ever before. No longer does the audience stay mute and
follow what the brands have to say on the television. The
consumer today has a voice, about everything he does,
uses, or experiences, which he openly shares with the
rest of his fellow consumers. But the real change the
World Wide Web has brought about is that consumers
can now exert full control in their buying options. An
average consumer today would turn to the internet to
take the final call in any decision that he makes, in other
words, look for reassurance. What consumers want is
the guarantee that they're getting the best product at the
best possible price and that is exactly what the Social
Media delivers to them - a confidence in their buying
decision. Looking at a bigger picture here, the social
media has clearly become one place which has made all
of us to believe any and every stranger's opinion that
comes our way.
So, the question here is, is the social media
turning out to be the next best thing to reach out to
the audience? The answer is yes! The constant
involvement of the social media in our lives has
made brand development and marketing take a
whole new turn. We now have an incredible
opportunity to know more about our best customers,
what their likes and dislikes are, send out relevant
information about our company and its products,
engage with customers, and offer up our products
and services to answer their needs. Be it blogging,
face-booking or viral marketing, social media has
given us some scope to let our hair down a bit.
In such a scenario, all we need is to do is "Listen,
Learn and Engage" and that is exactly where Digital
Vidya comes into picture. We help you learn about
what's in and what's not in the digital marketing world.
Devoted to creating value for brands, we speak and
practice online marketing intelligence. Formed on the
underlying philosophy of focusing on innovative
marketing propositions and creating excellence, we
offer to educate you to beat mediocrity with the
plethora of services that the world wide web has to
offer.
So let's together appeal to a world of brands and
monetize on the opportunity to interact and
communicate with users. Let's connect ourselves to the
ever growing world of links, rankings and opinions.
Starting with an overview to the social media
universe, the bootcamp will essentially proceed with
strategizing and working out a social media plan for
the brand you represent. Listing goals, methods and
expectations, the session is a real time experience of
how to inculcate social media in the marketing pattern
of one's organization effectively. The strategy is then
open to discussion and feedback, hence giving the
individual a mix of opinions and a better insight of
social media marketing.
Validating data with Case studies and examples of
brands which have both been successes and failures in
the social media domain, the participants will be able
to analyze and compare their plans. Essentially, a
hands-on workshop, wherein the learning is both
ways, the bootcamps aide its participants in
empowering their brand to unleash the potential of
Digital Marketing.
With a mix of information on SMM, Live Facebook
Community Building competition and hands-on
session on LinkedIn for B2B Lead Generation, the
bootcamp will have a lot to offer for social media
enthusiasts.
Session 1 - Introduction and why care about Social
Media
Session 2 - Creating Social Media Marketing Strategy
Session 3 - Demystifying Community Building in
Social Media
Session 4 - Social Media Marketing
Case Study
Session 5 - Facebook Advertising
Session 6 - Live Facebook Community Building
Competition
Session 7 - Making of a Social Network
The Social Media Workshop really starts with a
question to all participants. Why care about Social
Media? Today, not being on Social Media is not an
option, but more than the obvious, how can brands
leverage social media to optimize their sales, and
8.30 am Registration
WHY CARE ABOUT SOCIAL MEDIA
MARKETING FOR YOUR BUSINESS?
DAY 1
Essentials of
Corporate Governance
SOCIAL MEDIA MARKETING
th st
30 – 31 May 2012
Istana Hotel Kuala Lumpur
DAY 2

3. make their presence felt to their prospective customers
is the question. The session states facts, figures and
examples of brands who made it big with the help of
Social Media.
Moving forward, the social network which is dealt
first with is Facebook. Different aspects of community
building and engagement strategies are not only
discussed, but also practiced with a hands-on session,
where the participants are asked to strategize and get
a group feedback. More aspects of Facebook
including FB Advertising and FB insight are covered
during the day, which gives the participant a clear idea
of what all to expect when administering a page on
the Social Network.
Covering Twitter and LinkedIn in the second day of
the workshop, we focus on providing case studies of
how businesses have achieved success in leaps and
bounds from the two mediums.
With over 250 million users, Twitter is the world's
largest micro-blogging network that has changed the
way we get & share information in real time! Starting
from the basics of Twitterverse and ending with
interesting examples from all over the world, the
session is always a hit with the participants!
From business to individuals, LinkedIn is focused on
personal branding. Profile creation, completion and
optimization are the key points of this module.
With a mix of information on SMM, Live Facebook
Community Building competition and hands-on
session on LinkedIn for B2B Lead Generation, the
bootcamp will have a lot to offer.
DAY ONE RECAP
Objectives and Take-Aways
"Being Social" now has a new meaning and rightly
so, in the domain of marketing as well. In the
technology era, a fundamental shift has taken place in
the way that corporate communicate, process and
practice. We are in an age, where social networks are
transforming business as the attention of the consumer
is focusing on their social streams. The customer of
today learns, discovers and shares with their friends.
9.00 am Start of Day Two
Session 1 - Day 1 Recap
Session 2 - Creating Twitter Marketing Strategy
Session 3 - Leveraging LinkedIn for B2B Lead
Generation
Session 4 - Open Discussion on other Social Media
Channels
Session 5 - Creating overall Social Media
Marketing Strategy
Session 6 - How to measure ROI of Social Media?
Session 7 - Feedback | Webinar Setup
In such a scenario, where "citizen journalism" is highly
evident and the brands are being judged on an open
platform, a brand needs to be very conscious about
their online reputation, and hence, maintain a strong
brand awareness, through their customers.
Social Media as a platform has given this
opportunity to the brands to not only directly connect
to their loyal customer base, but also build a
transparent, trustworthy and long-lasting relationship
with its prospects as well.
This program will help you in identifying your
influencers, reaching out to your target audience and
building strategies to make your optimize your online
presence, through the power of social media. These
will also include various aspects of digital marketing
including engagement strategies, content development
and execution.
Validating data with Case studies and examples of
brands which have both been successes and failures in
the social media domain, the participants will be able
to analyze and compare their plans. Essentially, a
hands-on workshop, wherein the learning is both
ways, the bootcamps aide its participants in
empowering their brand to unleash the potential of
Digital Marketing.
WILL IT BLEND - A Viral Marketing
A classic case of viral networking, the video is by a
company called "Blendtec", the case study is a series
of case study of the same brand. The viral campaign
took on instantly and the brand saw a huge amount
of increment in their sales. With more than 9 Million
hits from people all over the world, the viral
campaign truly adds value to how viral marketing
can be beneficial for a brand. This link is one of the
many videos shot by the brand, where they attempt to
blend an iPhone with their blender!
http://www.youtube.com/ watch?v=qg1ckCkm8YI
KOGI BBQ
One of the many Twitter Success stories, Kogi
Korean BBQ is a take-away food truck in LA,
California. Kogi uses Twitter as a primary mode of
conversation with their customers. They inform their
followers via Twitter about the next location of the
Kogi Bbq truck, and the time of the truck's
appearance. Eager Kogi enthusiasts check their
Twitter channel, either via web or mobile, to find out
where the Kogi truck is going to be at. The Kogi
tweets draws in about 300-800 people at a single
location. This is a prime example of how a business'
marketing campaign is primarily driven by social
media.
CASE STUDIES
Essentials of
Corporate Governance
SOCIAL MEDIA MARKETING
th st
30 – 31 May 2012
Istana Hotel Kuala Lumpur

4. Your Eminent Workshop Leader:
Kapil Nakra is a first generation Serial
Entrepreneur. He is a Co-founder of Digital
Vidya, India's premier Digital Marketing training
company. As a pioneer of Digital Marketing in
India, Kapil has grown along with the Internet
Industry as a User, a Service Provider and now as
an Educator.
Earlier, Kapil co-founded OMLogic
Consulting, one of India's leading Digital
Marketing companies. As CEO of OMLogic,
Kapil played an instrumental role in OMLogic's
growth from May 2007 to Oct 2009.
He started his entrepreneurial journey in
2000 when he started his 1st venture, Whizlabs
Software. At Whizlabs, he pioneered the efforts
in building online market for Whizlabs'
assessment solutions for enterprises, and helped
Whizlabs acquire over 100 Enterprise Customers
including blue chip accounts such as Cisco
purely using Digital Marketing. Whizlabs won the
'Most Innovative Indian IT Company' award from
NASSCOM in 2004.
Kapil is known for his simplistic and inquisitive
leading style, which motivates people to think
out-of-the-box. It goes without that saying that
Kapil has a deep passion for Entrepreneurship
and Digital Marketing. He is a regular speaker at
various Digital Marketing conferences.
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08:30 AM Registration
09:00 AM Workshop Begins
10:30 AM Morning Refreshments
01:00 PM Networking Luncheon
02:00 PM Workshop Resumes
03:30 PM Afternoon Refreshment
05:00 PM Workshop Ends
Workshop Timing:
AIRASIA
An airline in Malaysia has successfully established
a strong social media presence by adopting
varioussocial media tools. This case study discusses
AirAsia's strategies that have allowed the company to
enhance their online presence.
Social media platforms have been an important
marketing tool for AirAsia. AirAsia understands that
social media is cost-effective and allows them to their
target customers effectively.
HOW KFC MALAYSIA HANDLES SOCIAL MEDIA
DISASTER
What if your company does something wrong and
it is splashed all over Facebook, Twitter, Youtube and
other social media? This is what happened to KFC
Malaysia. Learn how they handled it
What clients say about this program
"All senior executives should attend to
understand the importance and potential of
social media".... Allein Moore, Editor of
AdAsia
“Facilitator's knowledge is excellent”….
Manager, Corporate Communication, PSI
Incontrol
“The sessions presented were highly practical to
my needs and interest”….
Business Development, Teknion Furniture
“Good sharing on case studies”….Art Director,
Triumph
“The activities conducted were highly practical
and easy to apply”…..
Marcom Manager, Schneider Electric.
Essentials of
Corporate Governance
SOCIAL MEDIA MARKETING
th st
30 – 31 May 2012
Istana Hotel Kuala Lumpur
Client List :
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Nokia Intel Cisco Asian Paints
Warner Bros National Geographic
Google Ebay Essar HCL
MTV AD Asia Ministry of
Manpower, Singapore Singapore
Business Federation and many more

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Substitutions are welcome at any time. Please notify us at least 2 working days prior to
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All cancellations will carry a 10% cancellation fee, once a registration form is
received. All cancellations must be in writing by fax or email at least 2 weeks
before the event date. Verbal cancellation is not applicable. Cancellations
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ZENITH BIZNESS EXCELLENCE SDN BHD reserves the right to cancel or alter the
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SOCIAL MEDIA
MARKETING
Register before 10th March
RM 3,290.00
Register before 30th April
RM 3,490.00
Register before 30th May
RM 3,690.00
Group Registration of 3 delegates
from same organisation
RM 2,990.00 per delegate
th st
30 – 31 May 2012
Istana Hotel Kuala Lumpur
HOTEL ISTANA Kuala Lumpur
73, Jalan Raja Chulan, 50200 Kuala Lumpur
Tel: +603 2141 9988 Fax: +603 2144 0111
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