7. Why Aggregate Audience?
• Support your content marketing efforts
– Have a base set of audience to promote
your content
• Engage potential customers over long term
if they are not ready to buy yet
– Create more opportunities to convert
55. #4.2 Decide Content Buckets & Schedule
☐ Education about the opportunity
☐ Awareness for your product
☐ Trust for your brand
☐ Sense of urgency for purchase
☐…
56. #4.3 Content Creation Process
• Sourcing of Content
– In-house / Outsource / Combination
• Maintaining Content Pipeline
• Sustaining it over long run
61. Modeling Customer Journey
Lead Generation CTA
Email Lead
Webinar Lead
Webinar Page Generation CTA
Registration CTA
On Registration
Confirmation
Lead
Email
Generation CTA
Reminder Lead
Email Generation CTA
Lead
Webinar Generation CTA
64. 42inception Webinar Promotion
• Webinar Invitation Mail Customized for
– Registered users of 42inception
– Online Course Leads
– Old Prospects / Alumni
– Email Database
65. 42inception Webinar Summary
• Post Webinar Summary / Video Mail
– Those who attended webinar
– Those who registered but did not attend
– Others
• Registered Users
• Old Prospects / Customers
• Online Course Leads