2. Evolution of the Funnel
Source: http://blogs.forrester.com/lori_wizdo/12-10-04-buyer_behavior_helps_b2b_marketers_guide_the_buyers_journey
3. 50% of consumers spend >75% of
shopping time in online research
Source: http://www.marketingcharts.com/direct/online-research-takes-up-large-portion-of-shopping-time-19002/
4. 70% of UK online users find online
reviews the most helpful feature
Source: http://www.marketingcharts.com/direct/online-product-reviews-most-helpful-in-purchase-decisions-offline-too-3437/
5.
6. Upto 95% of qualified prospects on
your website are there to research
and not to buy
But as many as 70% of them will buy
either from you or your competitor
Source: http://docs.cdn.marketo.com/definitive-guide-to-lead-nurturing.pdf
9. 75% consumers willing to provide
personal information for personalized
experience
Source: http://www.marketingcharts.com/direct/what-online-consumers-want-a-personalized-experience-5022/
10. 77% consumers have made additional
purchases on personalized
recommendations
Source: http://www.marketingcharts.com/direct/what-online-consumers-want-a-personalized-experience-5022/
41. Eventbrite using Social Media
• Users are encouraged
Discover a Share it to share events on their
new event
Social Media profiles
• Event sharing provides
viral reach and
Buy tickets
ultimately leads to
revenue
– Facebook: $2.52 per share
Company: Eventbrite
– Twitter: $0.43 per share
– LinkedIn: $0.90 per share
Generating Revenue by encouraging Sharing on Social Media
42. Kitchen Equipment Company & YouTube
~200M Video Views, ~400K Channel Subscribers, 700% increase in Sales
74. Referral
SEO Paid Adverts.
Marketing
Email Content
Marketing Marketing
Social Media Viral
Different Methods to make yourself Discoverable Marketing
Marketing
76. 2 ways to Target audience
Interest Demographics
Targeting Targeting
Type of content Personal &
published, Professional Profile
consumed or specified by the
engaged Users
77. Keywords Tools to Assess Search Interest
Interest Targeting
Targeting People based on the “Search Queries”
78. Exercise
Interest Targeting
• Search “Digital Marketing” using the following
tools
– Google Keyword Suggestion Tool – Search
Volume Analysis
• http://bit.ly/kw-tool
– Google Trends - Focus on growing trends
• http://www.google.com/trends
– Soovle - Get trends across platforms
• http://soovle.com