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© Digital Vidya	





        Twitter For Business          
         Bootcamp
Why Should Every Business Care About
              Twitter?	





               www.digitalvidya.com
© Digital Vidya	





What is 	

Twitter	

all about?	





     www.digitalvidya.com
© Digital Vidya	





•  Share	

•  Experience	

•  Connect	

•  140	

•  Listen	

                   www.digitalvidya.com
© Digital Vidya	





                    Basics	

•  Profile	

•  Display Pic	

•  Tweet	

•  Mentions	

•  ReTweets	

•  Favorites	

                      www.digitalvidya.com
© Digital Vidya	





             Can you?	

•  Send a Tweet in 140 characters?	

•  Micro-Blog	

•  Respond	

•  ReTweet	

•  Follow Tweeps	

                    www.digitalvidya.com
© Digital Vidya	





             Advanced	

•  Trending Topics (TT’s)	

•  Hashtags	

•  Lists	

•  Search	

•  Direct Messages	

                    www.digitalvidya.com
© Digital Vidya	





      Trending Topics	


•  Find out what’s happening Globally or
  Locally.	

•  What are people tweeting?	

•  Community Building via TT’s	

•  Importance of TT’s for Businesses 	

                    www.digitalvidya.com
© Digital Vidya	





                #tags?	

•  Why #hashtag something?	

•  What not to #hashtag	

•  Communicating via #hashtags	

•  tracking #hashtags	

•  trending = #hashtags	

                   www.digitalvidya.com
© Digital Vidya	





                  Lists	

•  What are twitter lists?	

•  Following lists	

•  Creating lists	

•  Following without Following	

•  Power of Lists	

                    www.digitalvidya.com
© Digital Vidya	





                Search	

•  Overwhelming nature of twitter	

•  Using basic search	

•  Advanced search features	

•  Making sure your tweet is searchable	

•  Be found  find out	

                    www.digitalvidya.com
© Digital Vidya	





                 DM’s	

•  Public vs. Private	

•  The power of Direct Messages	

•  Respecting DM’s	

•  Spamming	

•  When not to DM	

                   www.digitalvidya.com
© Digital Vidya	





Display Pic	





    www.digitalvidya.com
© Digital Vidya	





Profile	





  www.digitalvidya.com
© Digital Vidya	





Tweets - Like	





      www.digitalvidya.com
© Digital Vidya	





Tweet - Fail	





     www.digitalvidya.com
© Digital Vidya	





                    Be	

•  Friendly	

•  Approachable	

•  Open to ideas	

•  Ask Questions	

•  Answer	

•  Build Confidence	

                    www.digitalvidya.com

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Introduction To Twitter - Get Going on Twitter

  • 1. © Digital Vidya Twitter For Business Bootcamp Why Should Every Business Care About Twitter? www.digitalvidya.com
  • 2. © Digital Vidya What is Twitter all about? www.digitalvidya.com
  • 3. © Digital Vidya •  Share •  Experience •  Connect •  140 •  Listen www.digitalvidya.com
  • 4. © Digital Vidya Basics •  Profile •  Display Pic •  Tweet •  Mentions •  ReTweets •  Favorites www.digitalvidya.com
  • 5. © Digital Vidya Can you? •  Send a Tweet in 140 characters? •  Micro-Blog •  Respond •  ReTweet •  Follow Tweeps www.digitalvidya.com
  • 6. © Digital Vidya Advanced •  Trending Topics (TT’s) •  Hashtags •  Lists •  Search •  Direct Messages www.digitalvidya.com
  • 7. © Digital Vidya Trending Topics •  Find out what’s happening Globally or Locally. •  What are people tweeting? •  Community Building via TT’s •  Importance of TT’s for Businesses www.digitalvidya.com
  • 8. © Digital Vidya #tags? •  Why #hashtag something? •  What not to #hashtag •  Communicating via #hashtags •  tracking #hashtags •  trending = #hashtags www.digitalvidya.com
  • 9. © Digital Vidya Lists •  What are twitter lists? •  Following lists •  Creating lists •  Following without Following •  Power of Lists www.digitalvidya.com
  • 10. © Digital Vidya Search •  Overwhelming nature of twitter •  Using basic search •  Advanced search features •  Making sure your tweet is searchable •  Be found find out www.digitalvidya.com
  • 11. © Digital Vidya DM’s •  Public vs. Private •  The power of Direct Messages •  Respecting DM’s •  Spamming •  When not to DM www.digitalvidya.com
  • 12. © Digital Vidya Display Pic www.digitalvidya.com
  • 13. © Digital Vidya Profile www.digitalvidya.com
  • 14. © Digital Vidya Tweets - Like www.digitalvidya.com
  • 15. © Digital Vidya Tweet - Fail www.digitalvidya.com
  • 16. © Digital Vidya Be •  Friendly •  Approachable •  Open to ideas •  Ask Questions •  Answer •  Build Confidence www.digitalvidya.com
  • 17. © Digital Vidya Don’t Be •  Self Obsessed •  Rude •  Negative •  Insulting •  Spam •  Irrelevant www.digitalvidya.com
  • 18. © Digital Vidya 70-20-10 Mantra •  70% tweets relevant to your Core area •  20% tweets on sharing other areas •  10% casual conversations www.digitalvidya.com
  • 19. © Digital Vidya Questions? www.digitalvidya.com
  • 20. © Digital Vidya Be a Leader, Be a Friend, Be yourself! www.digitalvidya.com
  • 21. Thank You! Want to leverage Social Media for your Business? Join us in our next Bootcamp www.digitalvidya.com twitter.com/mydigitalvidya | facebook.com/digitalvidya | info@digitalvidya.com