Integrated marketing campaigns

Integrated Marketing Campaigns BY:- Isha Chitlangia.

Marketing campaigns that are able to integrate online and offline mediums for their success.

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Kahn Lucas Lancaster Dollie & me

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It recreated the retail environment online ,[object Object],[object Object],[object Object],[object Object]

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Offline Marketing ,[object Object],[object Object]

www.dare-to-be.net ,[object Object],[object Object]

Facebook profile page too was introduced So far it has 31,220 fans

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Events.. ,[object Object],[object Object],[object Object]

Situation Today ,[object Object],[object Object],[object Object]

truth ® campaign Campaign for Tobacco-Free Kids

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Starting point ,[object Object],[object Object],[object Object]

Offline Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object]

TV ads Kids take the truth message to the people.

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Print Ads ,[object Object],[object Object],[object Object]

Merchandising, Events and Concerts ,[object Object],[object Object],[object Object]

Online Marketing ,[object Object],[object Object],[object Object],[object Object]

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Social media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Ocean Spray Cranberry juices

THE IDEATION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Facebook page was also opened ,[object Object],[object Object]

“ Blogs across America” Arnold built life-size cranberry bogs in New York City, Chicago, Hollywood and at Gillette Stadium in Massachusetts, complete with "Bog Squads" handing out samples, recipe books and coupons .

Cranberry Christmas ,[object Object]

Results ,[object Object],[object Object],[object Object],[object Object]

Superstore TV ads ,[object Object],[object Object]

Super results Arnold worldwide case studies

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Integrated marketing campaigns

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