Care about learning 'Influencer Marketing: How To Identify And Engage With Your Influencers'? You will find this deck presented by Dr. Vikram Venkateswaran, AVP & Head Of Marketing, Altimetrik during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/

1. www.digitalvidya.com
DigitalMarketingWebinar
InfluencerMarketing:HowToIdentify&
EngageWithYourInfluencers
Aug29,2014|Dr. VikramVenkateswaran(AVP&HeadOfMarketing,Altimetrik)

2. InfluencerMarketing
How
your
toidentify andengagewith
influencers
DrVikram Venkateswaran
www.drvikramvenkateswaran.com
2
www.drvikramvenkateswaran.com

3. MyNameisDrVikramVenkateswaran
and
I
am
not
an
influencer
drvikramvenkateswaran
@drvikram
vikramvenkateswaran
3
www.drvikramvenkateswaran.com
LovesFootball,Blogging,Tennis&Public
Speaking
AssociatedwithIBM,Wipro&CSCinthepast
HeadsMarketingforALTIMETRIK
Sales& MarketinginTechnologyServices

4. www.drvikramvenkate
Do
you
know
this
man
?
WHO
AM
I?
4
swaran.com

5. CorreyGriffin
Co
founded
the
ALS
Ice
Bucket
Challenge
5
www.drvikramvenkateswaran.com

6. Whatisaninfluencer?
Aninfluencerisanindividualauthorwhohasachievedacertainstandardofprominencewithinan onlinecommunity.Aninfluencerhasalargedigitalreach,holdsacertainlevelofexpertise,iswell respectedamongpeers,andinteractsoftenwithinhis/hercommunity.
Who
is
an
influencer
?
Influencer
Online
Community
www.drvikramvenkateswaran.com
6

7. Why
do
weneedinfluencers
?
COMMUNITY
GOVERNMEN
INDUSTRY
INFLUENCERS
SOCIETY
7
www.drvikramvenkateswaran.com

8. How
doinfluencers
work?
www.drvikramvenkateswaran.com
8
InvolvementofInfluencers

9. Whatinfluencers
do
?
1
CreateAwareness
2
Drive Actions
3
ValidateResults
9
www.drvikramvenkateswaran.com

10. There
are
many
types
of
influencers
Source: Tracker.com
www.drvikramvenkateswaran.com
10

11. B2BDecisionMaking
Process
Sample–ProcesstoidentifyaCRMsystemvendor
Source:TonyRems,ThoughtMatrix,TheNet Whisperer
www.drvikramvenkateswaran.com
11

12. T
Yo
YourText
How
do
we
identify
influencers
?
ur
Text
TheResident
Expert
heSuperstar
TheIndustryRock
Star
TheRising
Star
11

13. But
avoid
fake
influencers
www.drvikramvenkateswaran.com
13

14. Mediaisanamplifier
Trueinfluence
cannotbe
bought
Don‘tgopurely
by
Social
Mediaisnotan
influencer
13
www.drvikramvenkateswaran.com

15. Social
Media
Followingcan
bemisleading
Don‘tgopurely
by
Social
Trueinfluence
cannotbe
bought
Mediaisnotan
influencer
www.drvikramvenkateswaran.com
15

16. Buying
influencers
is
a
badidea
Tryingto
buy
influencersis
a
Mediaisnotan
influencer
Don‘tgopurely
big
no
no
by
Social
www.drvikramvenkateswaran.com
15

17. How
can
you
market
to
an
influencer
?
17
www.drvikramvenkateswaran.com
Involvethem inyourcampaigns&get inputsfromthem forthesame
Startengagingthem onaregularbasis
Whoelsewould beinterestedinsolving thatproblem?
Doesyourproductorservicesolvea
problem?

18. Agoodexample
Healthcare?
of
how
we
did it
Forums/
Newsgroups
in
Video
Sharing
Micro-
Blogs
DEFINEkeywords
…totargetrelevantonlineconversations,in
English.
MINEdata
…Fortherelevanttimeframe.
ANALYZEdata
…todeterminewhothekeyinfluencersare
withintheHealthcareIndustry
EVALUATEmetrics
…andestablishbenchmark
measures.
Healthcare
Social
Networks
Wikis
Social
MediaNews
Aggregators
Photo
Sharing
Blogs
Reach
Authority
Engagement
Connectivity
18
www.drvikramvenkateswaran.com

19. Buildinganeffectiveinfluencermarketing
plan
Business Plan
MarketingPlan
Whatareyour
business objectives?
Howcanmarketing
help?
Thenext
big
idea
Doyouhavethe
rightcontenttobe
sentout?
Influencerrelations
andtheirecosystem
YourInfluencerplan
YourContentPlan
www.drvikramvenkateswaran.com
18

20. Thank
You
DrVikram Venkateswaran
www.drvikramvenkateswaran.com
20
www.drvikramvenkateswaran.com

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