First pass of the new format

1. understanding how young people use the Internet

2. • background
• user generated content & social networks
• music, video & gaming
• personal communications
• soft solutions
• technical solutions

3. 1. life online

4. ‘internet- literate parents have
internet-literate children.’
UK Children Go Online

5. • younger and more connected

6. • younger and more connected
• technology is important

7. • younger and more connected
• technology is important
• productivity & attention

8. • younger and more connected
• technology is important
• productivity & attention
• positive experience

9. • younger and more connected
• technology is important
• productivity & attention
• positive experience
• be careful

10. 2. User Generated Content

11. • production and influence

12. • production and influence
• availability of the tools

18. • production and influence
• availability of the tools
• social networks

19. 1 MySpace www.myspace.com 80.74%
2 Facebook www.facebook.com 10.32%
3 Bebo www.bebo.com 1.18%
4 BlackPlanet.com www.blackplanet.com 0.88%
5 Xanga www.xanga.com 0.87%
6 iMeem www.imeem.com 0.73%
7 Yahoo! 360 360.yahoo.com 0.72%
8 Classmates www.classmates.com 0.72%
9 hi5 www.hi5.com 0.69%
10 Tagged www.tagged.com 0.67%
data: Hitwise, Feb 07

26. • production and influence
• availability of the tools
• social networks
• audience

27. 91
82
49

28. • production and influence
• availability of the tools
• social networks
• audience
• reputation

29. • production and influence
• availability of the tools
• social networks
• audience
• reputation
• ‘real’ world

30. “The ri s e i n p op ul a ri ty of s oci a l
netw orki ng s i tes , onl i ne ga mi ng a nd
cha tti ng on i ns ta nt mes s enger mea ns
tha t more y oung p eop l e tha n ev er
a re s ha ri ng thei r p ers ona l exp eri ences
a nd d eta i l s w i th s tra ngers .”
Ji m G a mb l e, Chi ef E xecuti v e
Chi l d E xp l oi ta ti on a nd O nl i ne Protecti on Centre

32. 3. Video, Music & Gaming

33. • socialising

34. • socialising
• “shifting” time and place

35. • socialising
• “shifting” time and place
• gaming

36. • socialising
• “shifting” time and place
• gaming
• virtuality and exploitation

37. • socialising
• “shifting” time and place
• gaming
• virtuality and exploitation
• rights protection and p2p

39. • socialising
• “shifting” time and place
• gaming
• virtuality and exploitation
• rights protection and p2p
• rating

40. 6. Personal Communication

41. 86% 85%
80%
78% 75%
40% 40%
33%
8 9 10 11 12 13 14 15

42. • direct connection

43. • direct connection
• use & gender differences

44. • direct connection
• use & gender differences
• technology

45. • direct connection
• use & gender differences
• technology
• cost

46. • direct connection
• use & gender differences
• technology
• cost
• safety

47. 7. You are the boss

48. • communication

49. • communication
• attention and supervision

50. • communication
• attention and supervision
• take an interest - curiosity

51. • communication
• attention and supervision
• take an interest - curiosity
• balance and perspective

52. • communication
• attention and supervision
• take an interest - curiosity
• balance and perspective
• parent properly

53. 8. Tools to Help

54. • monitoring - filtering - blocking

55. • monitoring - filtering - blocking
• operating system tools

60. • monitoring - filtering - blocking
• operating system tools
• 3rd party tools

62. • monitoring - filtering - blocking
• operating system tools
• 3rd party tools
• privacy settings

64. • monitoring - filtering - blocking
• operating system tools
• 3rd party tools
• privacy settings
• keep up to date

65. 9. Things to Think About

66. • users are different

67. • users are different
• know what you have

68. • users are different
• know what you have
• keep taking the medicine

69. • users are different
• know what you have
• keep taking the medicine
• know where to get help

70. • get an online profile
• find/start a blog, or a wiki
• sign up for Skype
• sell something on eBay
• get a Second Life