This document discusses the results of a survey of 321 marketing executives about their priorities, budgets, and challenges. The key findings are:
1) Customer retention and acquisition are the top priorities and where most marketing budgets are allocated.
2) Online marketing budgets, including social media and mobile, are expected to significantly increase in the next year.
3) There is greater emphasis on data-driven decision making and real-time optimization, though many marketers still struggle with these capabilities.
4) Presenting a consistent brand experience across multiple channels is a major challenge.