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Messaging & Creative Engagement
- 4. 9 out of 10 Australians go online
(54% have broadband)
83%
offline
Tuesday, 1 November 2011
- 5. the next 2 billion
online will be mobile
Global Australia
23% 35%
Tuesday, 1 November 2011
- 6. 90%
52%
48%
10%
2008 2011
Tuesday, 1 November 2011
- 7. 42.9%
37.2%
2010 2011
Tuesday, 1 November 2011
- 12. 6.4x 5.3x
Tuesday, 1 November 2011
- 15. partners
friends
family
kittens waking up
colleagues
angry birds
celebrities
nigerian prince
strangers
brands
Tuesday, 1 November 2011
- 16. 18%
of users check Facebook
while their head is still on the
pillow in the morning
Consumer Lab Study 2011 - Ericsson US
Tuesday, 1 November 2011
- 22. ertainm ent
ent
advertising
>
Tuesday, 1 November 2011
- 25. Call of Duty: Black Ops
November 2010
First 24 hours = $364M
$1B in 42 days
Tuesday, 1 November 2011