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  Copyright ©2008 Serena Software, Inc.
The Innovation Challenge




     Economy      Budgets                           Innovation   Employees




    Foster Innovation Throughout Your Employee Base



2                      Copyright ©2008 Serena Software, Inc.
The Innovation Challenge

    Businesses Need to Innovate in Challenging Economies

                  Budgets Aren’t Growing

        True Innovations Comes From Below  Within




3                      Copyright ©2008 Serena Software, Inc.
The Long Tail of IT Applications




4      Copyright ©2008 Serena Software, Inc.
The Mashups Are Here
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The Mashups Are Here

  • 1. CLICK TO EDIT MASTER OPTION 1 THE MASHUPS ARE HERE Click to edit Master subtitle style Copyright ©2008 Serena Software, Inc.
  • 2. The Innovation Challenge Economy Budgets Innovation Employees Foster Innovation Throughout Your Employee Base 2 Copyright ©2008 Serena Software, Inc.
  • 3. The Innovation Challenge Businesses Need to Innovate in Challenging Economies Budgets Aren’t Growing True Innovations Comes From Below Within 3 Copyright ©2008 Serena Software, Inc.
  • 4. The Long Tail of IT Applications 4 Copyright ©2008 Serena Software, Inc.