On October 23rd 2015, Tencent revealed a wide array of WeChat statistical data previously unknown to the public. Their presentation was entitled “WeChat Life” and was presented at their Tencent’s Global Partner’s Conference in Chongqing, China. Here at Digital Jungle we thought you may also want to take a look at some interesting ways WeChat is being used.
5. DIGITAL JUNGLE
PEAK TIME OF ENGAGMENT ON WECHAT
22:0022:30
This YearLast Year
Due to an increase in the number of WeChat users last year,
some very interesting changes have taken place.
10. DIGITAL JUNGLE
VOICE AND VIDEO CALLS IN CHINA
1. Beijing
2. Shanghai
3. Guangzhou
4. Shenzhen
5. Xiamen
6. Xian
11. DIGITAL JUNGLE
VOICE AND VIDEO CALLS IN CHINA (INTERNATIONAL)
The most popular countries that Chinese Wechat users like to call
1. America
2. Japan
3. Hong Kong
4. Korea
5. Korea
6. Taiwan
13. DIGITAL JUNGLE
Those born after 1980
comprised 42% of the
senders of lucky money
during the most recent
Chinese New Year period
14. DIGITAL JUNGLE
of those lucky money users
who sent 5,000 RMB
or more during Chinese
New Year more than half
are born in the 80's
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LUCKY MONEY SENDING
2015 Spring Festival Eve
520 Internet Lover's Day
Children's Day
Chinese Valentines's Day
Mid Autumn Festival
millions of people
0 25 50 75 100
The Lucky money function has evolved to include
new ways of communication.
16. DIGITAL JUNGLE
NEW WAYS OF SELF EXPRESSION
64Lucky Money
Envelopes
Stickers
On average, 4 lucky money envelopes will be sent to friends.
People who send stickers, will share 6 or more on average.
24. DIGITAL JUNGLE
Most popular domestic tourist destinations for
Chinese during the recent National day break
南京路步行街
平遥古城
春熙路
丽江
西塘古镇
天安门
外滩
夫子庙
解放碑
宽窄巷子
鼓浪屿
West Lake
西湖
鼓浪屿
25. DIGITAL JUNGLE
Most popular international tourist destinations for
Chinese during the recent National day break
台湾 美国
泰国香港
日本
1. Hong Kong
2. Taiwan
3. USA
4. Japan
5. Thailand
6. Korea
韩国1
2
3
5
4
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