SlideShare ist ein Scribd-Unternehmen logo
1 von 18
Downloaden Sie, um offline zu lesen
When I was sitting in the passenger
    lounge in Houston, waiting for a
connecting flight to Austin, a guy sitting
   beside me turned to me and said,
   “so why are you going to SXSW?”
I fumbled in my response, and was thankful
his phone rang. I didn’t really know how to
  comfortably answer his question because
I didn’t know what to expect from the event
It wasn’t until I was 30,000 feet above some
  U.S state on my way back home from the
conference that I realized the real take-away
   and reason why I would go back again
People                  Inspiration
                                        !




                                   Ideas
                                                                    Craziness in the overlap
                                                                   Racing your favourite Web
                                                               Celebrity across downtown Austin
                                                               in a bike cab at 1am, minutes after
                                                                your colleague convinced you to
                                                                  take a bike tour through the
                                                               shadiest neighbourhood in the city




People. Inspiration. Ideas
what you expect from and why you go to SXSW (in my Venn Diagram opinion)
Back to the Craziness in the overlap for a second
Meet Joseph Jaffe. The guy we decided to race in a bike cab at 1am
Key takeaway: SXSW is more enjoyable as a shared social
People	

   experience with others, rather than as an anti-social mission.
•    A colleague that was with us down at SXSW
      made a remark early on in the conference about
      the number of people being completely absorbed
      in their iPhone, iPad or bad microsoft product.

 •    What was perceived as anti-social behaviour at
      first, wasn’t entirely true.

 •    What these gadget absorbed people were doing
      was actually being “digitally social” - transmitting
      and communicating with their digital network
      what they heard during sessions - while focusing
      less on their physical environment and people
      around them.

 •    Should we be trying harder to strike a balance?
                                                             Pic repurposed from Dave Vieser’s blog post on
                                                              Experience Matters http://tinyurl.com/5usdsdt




Observation: our gadgets make it easier for us to be “digitally social”
at events, while at the same time more physically anti-social
•    Before I flew down to SXSW, I heard two main types of
      comments from people when I told them I was
      attending the event: they either raved about it, or they
      said it was crap.

 •    At first I thought these swings in views were a result of
      the speaker content, but that turned out to be
      incorrect. What had a larger influence on your positive
      view of the event was whether you attended with
      others, or made the effort to interact with people while
      down there.

 •    Those who seemed to have a sub-par time attended
      solo and didn’t interact with others in their physical
      environment, or had a fire at their opening night party
      (we collectively feel sorry for you Sapient)


                                                                  The group messaging tool my group
                                                                            used at SXSW




Observation: those with shared social experiences at SXSW tended to
have a more positive view of the event…we are social beings by nature
The benefits:


 •    Friends or new acquaintances can save you seats at
      packed events (thanks Richard!)

 •    You’ll save those in your digital social network from update
      overloads by taking a breather from twitter and
      communicating with people around you

 •    While waiting for a a speaker to start, you’ll be able to
      bounce ideas off interesting people and jump into
      stimulating conversations

 •    You won’t end up like the Forever Alone guy

                                                                     4Chan’s Forever Alone guy




Benefits of attending SXSW with others, or at least attempting to
interact with others in your physical environment while down there
Key takeaway: you’ll be more inspired by balancing
Inspiration	

 People	

          Key takeaway: SXSW is moreyour profession (vertical
                   out talks that cover enjoyable as a shared social experience
          with others, rather than as those that have nothing to do with it
                   learning) with an anti-social mission.
•  Millions of years of royalty free R&D embedded in nature
    holds the answers to many of today’s human centered
    design challenges

 •  A slime mold helped the Japanese transportation agency
    develop the quickest and most efficient bullet train for the
    Tokyo rail system

 •  The UK government are looking at creating a financial
    regulatory system that mimics the way the human
    immune system works
                                                                           =
 •  Nissan are experimenting with a group of autonomous                Hotel design
                                                                   inspiration in Kenya
    cars that replicate a school of fish (which never collide)




What I learned from a talk on Biomimicry
•  It’s the little things that matter, and which often have the
    bigger impact (look at the customer relationship beyond
    the dollars and cents)

 •  You should aim for the emotional center when thanking
    your customers for their business, and go beyond the
    transactional radius of your relationship with them

 •  Gary V thinks the Old Spice campaign is the greatest
    example of what NOT to do when it comes to the
                                                                            =
    humanization of business (push vs. talked)
                                                                   Focusing on the little
                                                                          things




What I learned from a talk on the “humanization of business”
•  The designer and storyteller always need to work
    together

 •  Products needs to be more than just a “thing”. They need
    to be built off relevant ideas, and the story needs to be
    driven throughout the entire proposition in an authentic
    way

 •  Turn back to why you or your client are in business. Why
    did you start in the first place? Ask yourself if your
    customers would shed any tears if you were gone
    tomorrow?                                                           =
                                                                Designing ideas, not
                                                                      objects
 •  You cannot control your brand, you can only influence it




What I learned from a talk on designing ideas, not objects
Key takeaway: the speakers and panels will intellectually
Ideas	

   stimulate you. Always have something to write ideas on
•    Ideas can emerge at any moment.

 •    That saying is even more prevalent when down at
      SXSW, where the speakers, people and random
      conversations serve as catalysts for ideas (napkin
      worthy or not)

 •    Always be prepared. Make sure you have
      something to write them down on with you at all
      times. You don’t want to end up like me and use
      poor quality airplane napkins


                                                           An idea from Richard Tseng and I, manifested itself
                                                              into a rough sketch on an airplane napkin on
                                                                        the way back from SXSW




Ideas will emerge from your head at any moment. Make sure you
have something to write them down on
People                Inspiration
                                    !




                                Ideas
                                                        Craziness in the overlap
                                                       Racing your favourite Web
                                                   Celebrity across downtown Austin
                                                   in a bike cab at 1am, minutes after
                                                    your colleague convinced you to
                                                      take a bike tour through the
                                                   shadiest neighbourhood in the city




People. Inspiration. Ideas
that’s what I took away from SXSW 2011
and if I ran into that same guy
   at the airport next year,
 that’s what I would tell him
Thank You




Johnathan Bonnell   @digitalinfant

Account Planner     Critical Mass

Weitere ähnliche Inhalte

Was ist angesagt?

Tech island2014
Tech island2014Tech island2014
Tech island2014Paul Pajo
 
Employee Communities: Community Centric Change
Employee Communities: Community Centric ChangeEmployee Communities: Community Centric Change
Employee Communities: Community Centric ChangeJoyce Hostyn
 
Predictable Irrationality If You Build What They Ask For, They Will Not Come
Predictable Irrationality If You Build What They Ask For, They Will Not ComePredictable Irrationality If You Build What They Ask For, They Will Not Come
Predictable Irrationality If You Build What They Ask For, They Will Not ComeJoyce Hostyn
 
Where Ideas Come From?
Where Ideas Come From?Where Ideas Come From?
Where Ideas Come From?IBS Bulgaria
 
Design for dreams not needs: who do you want your customers to become?
Design for dreams not needs: who do you want your customers to become?Design for dreams not needs: who do you want your customers to become?
Design for dreams not needs: who do you want your customers to become?Joyce Hostyn
 
Influence Through Storytelling
Influence Through StorytellingInfluence Through Storytelling
Influence Through StorytellingJoyce Hostyn
 
Collaboration Improvement Strategies
Collaboration Improvement StrategiesCollaboration Improvement Strategies
Collaboration Improvement StrategiesManjunatha Hebbar
 
12/15/2011 Webinar: Creative Placemaking: Thinking Beyond Projects
12/15/2011 Webinar: Creative Placemaking: Thinking Beyond Projects12/15/2011 Webinar: Creative Placemaking: Thinking Beyond Projects
12/15/2011 Webinar: Creative Placemaking: Thinking Beyond ProjectsNational Creativity Network
 
20 Tips For Effective Brainstorming
20 Tips For Effective Brainstorming20 Tips For Effective Brainstorming
20 Tips For Effective BrainstormingBabak Forutanpour
 
Know Your Audience
Know Your AudienceKnow Your Audience
Know Your AudienceVishwa Jeet
 
Great content 2 9-11
Great content 2 9-11Great content 2 9-11
Great content 2 9-11Dance/USA
 
Designing games for learning at the EMC
Designing games for learning at the EMCDesigning games for learning at the EMC
Designing games for learning at the EMCAnn DeMarle
 
Ux india - From the Heart: Using empathy to fuel Innovation
Ux india - From the Heart: Using empathy to fuel InnovationUx india - From the Heart: Using empathy to fuel Innovation
Ux india - From the Heart: Using empathy to fuel InnovationChloe Walker
 
planning, creativity & planning for creative campaigns
planning, creativity & planning for creative campaignsplanning, creativity & planning for creative campaigns
planning, creativity & planning for creative campaignsHeidi Hackemer
 

Was ist angesagt? (20)

Tech island2014
Tech island2014Tech island2014
Tech island2014
 
Employee Communities: Community Centric Change
Employee Communities: Community Centric ChangeEmployee Communities: Community Centric Change
Employee Communities: Community Centric Change
 
Predictable Irrationality If You Build What They Ask For, They Will Not Come
Predictable Irrationality If You Build What They Ask For, They Will Not ComePredictable Irrationality If You Build What They Ask For, They Will Not Come
Predictable Irrationality If You Build What They Ask For, They Will Not Come
 
Empowering Youth Through Creative Placemaking
Empowering Youth Through Creative PlacemakingEmpowering Youth Through Creative Placemaking
Empowering Youth Through Creative Placemaking
 
Where Ideas Come From?
Where Ideas Come From?Where Ideas Come From?
Where Ideas Come From?
 
Digital Fluency
Digital FluencyDigital Fluency
Digital Fluency
 
Design for dreams not needs: who do you want your customers to become?
Design for dreams not needs: who do you want your customers to become?Design for dreams not needs: who do you want your customers to become?
Design for dreams not needs: who do you want your customers to become?
 
Influence Through Storytelling
Influence Through StorytellingInfluence Through Storytelling
Influence Through Storytelling
 
Naf271108
Naf271108Naf271108
Naf271108
 
Collaboration Improvement Strategies
Collaboration Improvement StrategiesCollaboration Improvement Strategies
Collaboration Improvement Strategies
 
12/15/2011 Webinar: Creative Placemaking: Thinking Beyond Projects
12/15/2011 Webinar: Creative Placemaking: Thinking Beyond Projects12/15/2011 Webinar: Creative Placemaking: Thinking Beyond Projects
12/15/2011 Webinar: Creative Placemaking: Thinking Beyond Projects
 
20 Tips For Effective Brainstorming
20 Tips For Effective Brainstorming20 Tips For Effective Brainstorming
20 Tips For Effective Brainstorming
 
Know Your Audience
Know Your AudienceKnow Your Audience
Know Your Audience
 
Great content 2 9-11
Great content 2 9-11Great content 2 9-11
Great content 2 9-11
 
Designing games for learning at the EMC
Designing games for learning at the EMCDesigning games for learning at the EMC
Designing games for learning at the EMC
 
Hannah Rudman221008
Hannah Rudman221008Hannah Rudman221008
Hannah Rudman221008
 
0470542624
04705426240470542624
0470542624
 
Ux india - From the Heart: Using empathy to fuel Innovation
Ux india - From the Heart: Using empathy to fuel InnovationUx india - From the Heart: Using empathy to fuel Innovation
Ux india - From the Heart: Using empathy to fuel Innovation
 
Rosenblum gaming workshop_v2
Rosenblum gaming workshop_v2Rosenblum gaming workshop_v2
Rosenblum gaming workshop_v2
 
planning, creativity & planning for creative campaigns
planning, creativity & planning for creative campaignsplanning, creativity & planning for creative campaigns
planning, creativity & planning for creative campaigns
 

Andere mochten auch

10 richest-self-made-billionaires
10 richest-self-made-billionaires10 richest-self-made-billionaires
10 richest-self-made-billionaireszalaamtrends
 
Rags to Riches:A Story of Nothing to Big Business
Rags to Riches:A Story of Nothing to Big BusinessRags to Riches:A Story of Nothing to Big Business
Rags to Riches:A Story of Nothing to Big BusinessJustin DiMateo
 
A life of inspiration - Nelson Mandela 1918-2013
A life of inspiration - Nelson Mandela 1918-2013 A life of inspiration - Nelson Mandela 1918-2013
A life of inspiration - Nelson Mandela 1918-2013 Shivam Dhawan
 
The Indian Freedom Struggle
The Indian Freedom StruggleThe Indian Freedom Struggle
The Indian Freedom StruggleTanish Aggarwal
 
Motivational presentation ppt
Motivational presentation pptMotivational presentation ppt
Motivational presentation pptladydeath1977
 
Famous Entrepreneurs ppt
Famous Entrepreneurs pptFamous Entrepreneurs ppt
Famous Entrepreneurs pptKishan Panchal
 
Successful Entrepreneur of india
Successful Entrepreneur of indiaSuccessful Entrepreneur of india
Successful Entrepreneur of indiaguptakshitij
 
Top 20 Entrpreneurs in India
Top 20 Entrpreneurs in IndiaTop 20 Entrpreneurs in India
Top 20 Entrpreneurs in IndiaSandra4Smiley
 
13 Steve Jobs Quotes for Creatives and Designers
13 Steve Jobs Quotes for Creatives and Designers13 Steve Jobs Quotes for Creatives and Designers
13 Steve Jobs Quotes for Creatives and DesignersStinson
 

Andere mochten auch (11)

10 richest-self-made-billionaires
10 richest-self-made-billionaires10 richest-self-made-billionaires
10 richest-self-made-billionaires
 
Rags to Riches:A Story of Nothing to Big Business
Rags to Riches:A Story of Nothing to Big BusinessRags to Riches:A Story of Nothing to Big Business
Rags to Riches:A Story of Nothing to Big Business
 
A life of inspiration - Nelson Mandela 1918-2013
A life of inspiration - Nelson Mandela 1918-2013 A life of inspiration - Nelson Mandela 1918-2013
A life of inspiration - Nelson Mandela 1918-2013
 
The Indian Freedom Struggle
The Indian Freedom StruggleThe Indian Freedom Struggle
The Indian Freedom Struggle
 
Motivational presentation ppt
Motivational presentation pptMotivational presentation ppt
Motivational presentation ppt
 
Famous Entrepreneurs ppt
Famous Entrepreneurs pptFamous Entrepreneurs ppt
Famous Entrepreneurs ppt
 
Successful Entrepreneur of india
Successful Entrepreneur of indiaSuccessful Entrepreneur of india
Successful Entrepreneur of india
 
Top 20 Entrpreneurs in India
Top 20 Entrpreneurs in IndiaTop 20 Entrpreneurs in India
Top 20 Entrpreneurs in India
 
Short Motivational Stories
Short Motivational StoriesShort Motivational Stories
Short Motivational Stories
 
Motivational PPT
Motivational PPTMotivational PPT
Motivational PPT
 
13 Steve Jobs Quotes for Creatives and Designers
13 Steve Jobs Quotes for Creatives and Designers13 Steve Jobs Quotes for Creatives and Designers
13 Steve Jobs Quotes for Creatives and Designers
 

Ähnlich wie People. inspiration. ideas my sxsw 2011

The Role of Empathy in Design
The Role of Empathy in DesignThe Role of Empathy in Design
The Role of Empathy in DesignBusiness901
 
How to put people at the centre of planning people powered campaigns - Tracy ...
How to put people at the centre of planning people powered campaigns - Tracy ...How to put people at the centre of planning people powered campaigns - Tracy ...
How to put people at the centre of planning people powered campaigns - Tracy ...more onion
 
No One Cares About Your Content (Yet): WordCamp Chicago 2013
No One Cares About Your Content (Yet): WordCamp Chicago 2013No One Cares About Your Content (Yet): WordCamp Chicago 2013
No One Cares About Your Content (Yet): WordCamp Chicago 2013Cliff Seal
 
Final presentation master-updated- v10
Final presentation   master-updated- v10Final presentation   master-updated- v10
Final presentation master-updated- v10Nandita Chakravarti
 
Design Thinking for Startups - Are You Design Driven?
Design Thinking for Startups - Are You Design Driven?Design Thinking for Startups - Are You Design Driven?
Design Thinking for Startups - Are You Design Driven?Amir Khella
 
AUTHENTIC IN ALL CAPS Case Study & Interview with Christy Dena
AUTHENTIC IN ALL CAPS Case Study & Interview with Christy Dena AUTHENTIC IN ALL CAPS Case Study & Interview with Christy Dena
AUTHENTIC IN ALL CAPS Case Study & Interview with Christy Dena TMC Resource Kit
 
No One Cares About Your Content (Yet): WordCamp Miami 2013
No One Cares About Your Content (Yet): WordCamp Miami 2013No One Cares About Your Content (Yet): WordCamp Miami 2013
No One Cares About Your Content (Yet): WordCamp Miami 2013Cliff Seal
 
Phoenix Design Week: User Journeys for Damn Good Digital Design
Phoenix Design Week: User Journeys for Damn Good Digital DesignPhoenix Design Week: User Journeys for Damn Good Digital Design
Phoenix Design Week: User Journeys for Damn Good Digital DesignRebekah Baggs
 
Drawing Out Your Users: Using Sketch Techniques for User Research
Drawing Out Your Users: Using Sketch Techniques for User ResearchDrawing Out Your Users: Using Sketch Techniques for User Research
Drawing Out Your Users: Using Sketch Techniques for User ResearchBennett King
 
All You Really Need to Know About Users You Learned in High School
All You Really Need to Know About Users You Learned in High SchoolAll You Really Need to Know About Users You Learned in High School
All You Really Need to Know About Users You Learned in High SchoolEva Willis
 
A conversation about Design thinking
A conversation about Design thinkingA conversation about Design thinking
A conversation about Design thinkingAbhinav Soni
 
Presentations As Social Media In (talk at Portland Presentation Camp)
Presentations As Social Media In (talk at Portland Presentation Camp)Presentations As Social Media In (talk at Portland Presentation Camp)
Presentations As Social Media In (talk at Portland Presentation Camp)Rashmi Sinha
 
Anant National University - Interaction design - lesson 1
Anant National University - Interaction design - lesson 1Anant National University - Interaction design - lesson 1
Anant National University - Interaction design - lesson 1Ekta Rohra Jafri
 
Tara Hunt - Your Social Media Strategy Wont Save You
Tara Hunt - Your Social Media Strategy Wont Save YouTara Hunt - Your Social Media Strategy Wont Save You
Tara Hunt - Your Social Media Strategy Wont Save YouCarsonified Team
 
Hitting Your Mark - Content Strategy & Optimization
Hitting Your Mark - Content Strategy & OptimizationHitting Your Mark - Content Strategy & Optimization
Hitting Your Mark - Content Strategy & OptimizationPardot
 
No One Cares About Your Content (Yet): Digital Atlanta 2012
No One Cares About Your Content (Yet): Digital Atlanta 2012No One Cares About Your Content (Yet): Digital Atlanta 2012
No One Cares About Your Content (Yet): Digital Atlanta 2012Cliff Seal
 
The Hidden Persuaders of the Digital Age
The Hidden Persuaders of the Digital AgeThe Hidden Persuaders of the Digital Age
The Hidden Persuaders of the Digital AgePer Axbom
 
Know Your Audience and Speak Their Language
Know Your Audience and Speak Their LanguageKnow Your Audience and Speak Their Language
Know Your Audience and Speak Their LanguagePardot
 
Users are People Too Adobe Max Presentation
Users are People Too Adobe Max PresentationUsers are People Too Adobe Max Presentation
Users are People Too Adobe Max PresentationMeagan Fisher
 

Ähnlich wie People. inspiration. ideas my sxsw 2011 (20)

The Role of Empathy in Design
The Role of Empathy in DesignThe Role of Empathy in Design
The Role of Empathy in Design
 
How to put people at the centre of planning people powered campaigns - Tracy ...
How to put people at the centre of planning people powered campaigns - Tracy ...How to put people at the centre of planning people powered campaigns - Tracy ...
How to put people at the centre of planning people powered campaigns - Tracy ...
 
No One Cares About Your Content (Yet): WordCamp Chicago 2013
No One Cares About Your Content (Yet): WordCamp Chicago 2013No One Cares About Your Content (Yet): WordCamp Chicago 2013
No One Cares About Your Content (Yet): WordCamp Chicago 2013
 
Final presentation master-updated- v10
Final presentation   master-updated- v10Final presentation   master-updated- v10
Final presentation master-updated- v10
 
Design Thinking for Startups - Are You Design Driven?
Design Thinking for Startups - Are You Design Driven?Design Thinking for Startups - Are You Design Driven?
Design Thinking for Startups - Are You Design Driven?
 
AUTHENTIC IN ALL CAPS Case Study & Interview with Christy Dena
AUTHENTIC IN ALL CAPS Case Study & Interview with Christy Dena AUTHENTIC IN ALL CAPS Case Study & Interview with Christy Dena
AUTHENTIC IN ALL CAPS Case Study & Interview with Christy Dena
 
No One Cares About Your Content (Yet): WordCamp Miami 2013
No One Cares About Your Content (Yet): WordCamp Miami 2013No One Cares About Your Content (Yet): WordCamp Miami 2013
No One Cares About Your Content (Yet): WordCamp Miami 2013
 
Phoenix Design Week: User Journeys for Damn Good Digital Design
Phoenix Design Week: User Journeys for Damn Good Digital DesignPhoenix Design Week: User Journeys for Damn Good Digital Design
Phoenix Design Week: User Journeys for Damn Good Digital Design
 
Drawing Out Your Users: Using Sketch Techniques for User Research
Drawing Out Your Users: Using Sketch Techniques for User ResearchDrawing Out Your Users: Using Sketch Techniques for User Research
Drawing Out Your Users: Using Sketch Techniques for User Research
 
All You Really Need to Know About Users You Learned in High School
All You Really Need to Know About Users You Learned in High SchoolAll You Really Need to Know About Users You Learned in High School
All You Really Need to Know About Users You Learned in High School
 
Prsa2010
Prsa2010Prsa2010
Prsa2010
 
A conversation about Design thinking
A conversation about Design thinkingA conversation about Design thinking
A conversation about Design thinking
 
Presentations As Social Media In (talk at Portland Presentation Camp)
Presentations As Social Media In (talk at Portland Presentation Camp)Presentations As Social Media In (talk at Portland Presentation Camp)
Presentations As Social Media In (talk at Portland Presentation Camp)
 
Anant National University - Interaction design - lesson 1
Anant National University - Interaction design - lesson 1Anant National University - Interaction design - lesson 1
Anant National University - Interaction design - lesson 1
 
Tara Hunt - Your Social Media Strategy Wont Save You
Tara Hunt - Your Social Media Strategy Wont Save YouTara Hunt - Your Social Media Strategy Wont Save You
Tara Hunt - Your Social Media Strategy Wont Save You
 
Hitting Your Mark - Content Strategy & Optimization
Hitting Your Mark - Content Strategy & OptimizationHitting Your Mark - Content Strategy & Optimization
Hitting Your Mark - Content Strategy & Optimization
 
No One Cares About Your Content (Yet): Digital Atlanta 2012
No One Cares About Your Content (Yet): Digital Atlanta 2012No One Cares About Your Content (Yet): Digital Atlanta 2012
No One Cares About Your Content (Yet): Digital Atlanta 2012
 
The Hidden Persuaders of the Digital Age
The Hidden Persuaders of the Digital AgeThe Hidden Persuaders of the Digital Age
The Hidden Persuaders of the Digital Age
 
Know Your Audience and Speak Their Language
Know Your Audience and Speak Their LanguageKnow Your Audience and Speak Their Language
Know Your Audience and Speak Their Language
 
Users are People Too Adobe Max Presentation
Users are People Too Adobe Max PresentationUsers are People Too Adobe Max Presentation
Users are People Too Adobe Max Presentation
 

Mehr von Johnathan Bonnell

Pest porter customer & employees
Pest porter customer & employeesPest porter customer & employees
Pest porter customer & employeesJohnathan Bonnell
 
Readiness change-strategic capability-agency engagement
Readiness change-strategic capability-agency engagementReadiness change-strategic capability-agency engagement
Readiness change-strategic capability-agency engagementJohnathan Bonnell
 
Http _www.hotelschool.cornell.edu_chr_pdf_showpdf_chr_industry_powerpersonal...
Http  _www.hotelschool.cornell.edu_chr_pdf_showpdf_chr_industry_powerpersonal...Http  _www.hotelschool.cornell.edu_chr_pdf_showpdf_chr_industry_powerpersonal...
Http _www.hotelschool.cornell.edu_chr_pdf_showpdf_chr_industry_powerpersonal...Johnathan Bonnell
 

Mehr von Johnathan Bonnell (8)

The perils of bad strategy
The perils of bad strategyThe perils of bad strategy
The perils of bad strategy
 
Strategy as seeing updated
Strategy as seeing updatedStrategy as seeing updated
Strategy as seeing updated
 
War games
War gamesWar games
War games
 
Pest porter customer & employees
Pest porter customer & employeesPest porter customer & employees
Pest porter customer & employees
 
Org readiness for change
Org readiness for changeOrg readiness for change
Org readiness for change
 
Readiness change-strategic capability-agency engagement
Readiness change-strategic capability-agency engagementReadiness change-strategic capability-agency engagement
Readiness change-strategic capability-agency engagement
 
Henry mintzberg's five p's
Henry mintzberg's five p'sHenry mintzberg's five p's
Henry mintzberg's five p's
 
Http _www.hotelschool.cornell.edu_chr_pdf_showpdf_chr_industry_powerpersonal...
Http  _www.hotelschool.cornell.edu_chr_pdf_showpdf_chr_industry_powerpersonal...Http  _www.hotelschool.cornell.edu_chr_pdf_showpdf_chr_industry_powerpersonal...
Http _www.hotelschool.cornell.edu_chr_pdf_showpdf_chr_industry_powerpersonal...
 

People. inspiration. ideas my sxsw 2011

  • 1. When I was sitting in the passenger lounge in Houston, waiting for a connecting flight to Austin, a guy sitting beside me turned to me and said, “so why are you going to SXSW?”
  • 2. I fumbled in my response, and was thankful his phone rang. I didn’t really know how to comfortably answer his question because I didn’t know what to expect from the event
  • 3. It wasn’t until I was 30,000 feet above some U.S state on my way back home from the conference that I realized the real take-away and reason why I would go back again
  • 4. People Inspiration ! Ideas Craziness in the overlap Racing your favourite Web Celebrity across downtown Austin in a bike cab at 1am, minutes after your colleague convinced you to take a bike tour through the shadiest neighbourhood in the city People. Inspiration. Ideas what you expect from and why you go to SXSW (in my Venn Diagram opinion)
  • 5. Back to the Craziness in the overlap for a second Meet Joseph Jaffe. The guy we decided to race in a bike cab at 1am
  • 6. Key takeaway: SXSW is more enjoyable as a shared social People experience with others, rather than as an anti-social mission.
  • 7. •  A colleague that was with us down at SXSW made a remark early on in the conference about the number of people being completely absorbed in their iPhone, iPad or bad microsoft product. •  What was perceived as anti-social behaviour at first, wasn’t entirely true. •  What these gadget absorbed people were doing was actually being “digitally social” - transmitting and communicating with their digital network what they heard during sessions - while focusing less on their physical environment and people around them. •  Should we be trying harder to strike a balance? Pic repurposed from Dave Vieser’s blog post on Experience Matters http://tinyurl.com/5usdsdt Observation: our gadgets make it easier for us to be “digitally social” at events, while at the same time more physically anti-social
  • 8. •  Before I flew down to SXSW, I heard two main types of comments from people when I told them I was attending the event: they either raved about it, or they said it was crap. •  At first I thought these swings in views were a result of the speaker content, but that turned out to be incorrect. What had a larger influence on your positive view of the event was whether you attended with others, or made the effort to interact with people while down there. •  Those who seemed to have a sub-par time attended solo and didn’t interact with others in their physical environment, or had a fire at their opening night party (we collectively feel sorry for you Sapient) The group messaging tool my group used at SXSW Observation: those with shared social experiences at SXSW tended to have a more positive view of the event…we are social beings by nature
  • 9. The benefits: •  Friends or new acquaintances can save you seats at packed events (thanks Richard!) •  You’ll save those in your digital social network from update overloads by taking a breather from twitter and communicating with people around you •  While waiting for a a speaker to start, you’ll be able to bounce ideas off interesting people and jump into stimulating conversations •  You won’t end up like the Forever Alone guy 4Chan’s Forever Alone guy Benefits of attending SXSW with others, or at least attempting to interact with others in your physical environment while down there
  • 10. Key takeaway: you’ll be more inspired by balancing Inspiration People Key takeaway: SXSW is moreyour profession (vertical out talks that cover enjoyable as a shared social experience with others, rather than as those that have nothing to do with it learning) with an anti-social mission.
  • 11. •  Millions of years of royalty free R&D embedded in nature holds the answers to many of today’s human centered design challenges •  A slime mold helped the Japanese transportation agency develop the quickest and most efficient bullet train for the Tokyo rail system •  The UK government are looking at creating a financial regulatory system that mimics the way the human immune system works = •  Nissan are experimenting with a group of autonomous Hotel design inspiration in Kenya cars that replicate a school of fish (which never collide) What I learned from a talk on Biomimicry
  • 12. •  It’s the little things that matter, and which often have the bigger impact (look at the customer relationship beyond the dollars and cents) •  You should aim for the emotional center when thanking your customers for their business, and go beyond the transactional radius of your relationship with them •  Gary V thinks the Old Spice campaign is the greatest example of what NOT to do when it comes to the = humanization of business (push vs. talked) Focusing on the little things What I learned from a talk on the “humanization of business”
  • 13. •  The designer and storyteller always need to work together •  Products needs to be more than just a “thing”. They need to be built off relevant ideas, and the story needs to be driven throughout the entire proposition in an authentic way •  Turn back to why you or your client are in business. Why did you start in the first place? Ask yourself if your customers would shed any tears if you were gone tomorrow? = Designing ideas, not objects •  You cannot control your brand, you can only influence it What I learned from a talk on designing ideas, not objects
  • 14. Key takeaway: the speakers and panels will intellectually Ideas stimulate you. Always have something to write ideas on
  • 15. •  Ideas can emerge at any moment. •  That saying is even more prevalent when down at SXSW, where the speakers, people and random conversations serve as catalysts for ideas (napkin worthy or not) •  Always be prepared. Make sure you have something to write them down on with you at all times. You don’t want to end up like me and use poor quality airplane napkins An idea from Richard Tseng and I, manifested itself into a rough sketch on an airplane napkin on the way back from SXSW Ideas will emerge from your head at any moment. Make sure you have something to write them down on
  • 16. People Inspiration ! Ideas Craziness in the overlap Racing your favourite Web Celebrity across downtown Austin in a bike cab at 1am, minutes after your colleague convinced you to take a bike tour through the shadiest neighbourhood in the city People. Inspiration. Ideas that’s what I took away from SXSW 2011
  • 17. and if I ran into that same guy at the airport next year, that’s what I would tell him
  • 18. Thank You Johnathan Bonnell @digitalinfant Account Planner Critical Mass