Content marketing is one of the most effective ways to reach your online audience. It drives prospects to your website, generates more leads, moves them down the sales funnel and engages and educates your customer base to create better, more profitable relationships. Content marketing not only positions you as the expert within your industry and to your audience, but it also bolsters your search engine optimization (SEO) efforts, helping people find you. It's inbound marketing at its finest. Still not convinced? Check out our infographic to learn more about how and why B2B enterprise companies utilize content marketing. About Digital Impact Agency Digital Impact Agency is a creative firm specializing in interactive media and inbound marketing strategies for manufacturing and technology companies, professional service firms (architectural, engineering, construction, legal and consulting), nonprofits and enterprise companies. We are a team of innovative entrepreneurs focused on creating the most strategic and effective communication channels for our clients. Blog: http://blog.digitalimpactagency.com/INSIGHTS Connect With Us: LinkedIn: http://www.linkedin.com/company/digital-impact-agency Twitter: http://www.twitter.com/DigitalImpactAg Facebook: https://www.facebook.com/digitalimpactagency Google+: https://plus.google.com/u/0/102445555502572717308 Pinterest: http://pinterest.com/digitalimpactag/ Flickr: http://www.flickr.com/photos/digitalimpactagency/

1. Enterprise
Content
B2B
Marketing
- W h y b o t h e r -
Well then, jump on TODAY. Why, you ask? Content is one of the most effective ways to connect
with the millions of people on the internet, engage more prospects, drive more traffic to your
website, and secure more leads and higher sales. Not only does it allow you to reach a large
audience quickly and easily, it builds your brand by positioning you as the approachable expert.
AND, it works for you 24/7. The Internet takes no coffee breaks. It is the ‘city’ that never sleeps.
And each piece of content you produce is like another person to populate that city. And each
of those people is wearing a t-shirt with your company logo on it and giving directions to your
company headquarters [read: your website ;)] to passers-by.
Wondering where you fall on the content spectrum? You’re not on it?
Who employs content marketing?
95%of B2B enterprise marketers
employ content marketing.
What are the biggest challenges for B2B enterprise marketers?
58%
Producing engaging content
Lack of marketing integration•
•
What budget and resources are allocated for content marketing?
Budget
and
resources
24%
65%
10%
Average portion of budget dedicated to content
marketing by B2B enterprise marketers.
Number of B2B enterprise marketers who
outsource content creation.
Number of companies with a marketer
focused on content creation.
B2B enterprise marketers rate
their content marketing more
effective with a higher budget.
Is it worth it?
Most effective The average Least effective
24%
33%
16%
Why publish or share content on social media?
Your audience is there! Why not go where the people are? Millions of reasons to share quality content.
1.11 billion users
343 million active users
130 million users
225 million users
70 million users
50 million users
500 million total, 200+ million active users
14 million users
13 million users
Did you know? The average age of social media users
40.5 Years 37.3 Years 44.2 Years
People are online and searching. Will they find your content?
The number of Internet
users across the globe.
• 2.4 Billion
The number of Google
searches in 2012.
• 1.2 Trillion
Why content?
79%Portion of B2B marketers who
use content marketing to reach
brand awareness goals.
14.6%Close rate of organic search leads.
1.7%: Close rate of outbound
marketing leads.
43%The portion of marketers that
acquired a customer through
their blog in 2012.
- A Few More Reasons -
• Thought leadership
• Relationship Building
• Brand Positioning
• Spreading the Word
Digital Impact Agency is a creative firm specializing in interactive digital media communication
strategies for manufacturing and technology companies, professional service firms (architectural,
engineering, construction, legal and consulting), nonprofits and enterprise companies.
sources
Pingdom: http://royal.pingdom.com/2013/01/16/internet-2012-in-numbers/
DMR: http://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/
HubSpot: http://blog.hubspot.com/2013-inbound-marketing-stats-charts
HubSpot, 2: http://cdn2.hubspot.net/hub/53/blog/docs/ebooks/the_2012_state_of_inbound_marketing.pdf
Content Marketing Institute: http://contentmarketinginstitute.com/2013/04/enterprise-2013-content-marketing-research/
Content Marketing Institute, 2: http://contentmarketinginstitute.com/2012/10/2013-b2b-content-marketing-research/
So, away from that analogy and back to the point. We jumped online to find out how enterprise
companies are employing content marketing. The lovely infographic below gives you insights
into how many enterprise level companies employ content marketing, the ways they engage
in content marketing, as well as why you want to allocate (more) time and resources to your
content marketing efforts. But don’t believe me. The proof is in the numbers…