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VALLEY
     What‘s next in an
     on demand world?
A PRESENTATION BY BERTRAM GUGEL




                                  2
Let‘s take a closer look at the

TURBULEN       T


market of online videos.



                                  3
ONCE UPON A TIME...




                      August 1998, 15.000 Views/Day




                                                      4
THE NEW   STAR    PARADIGM.




              > 25 Mio users/month




 A 13 year old YOUTUBE star...

          ...is generating more clicks than the BILD.de video content.
NewTeeVee Live ...

   Google / YouTube


              Cisco


           Comcast


            Adobe


            Netflix


               CBS


                      ... meet the incrumbents.
                                             6
May I introduce?   XBox Live

               The XBox is an
            entertainment device.
             We see nothing but
             opportunity there.
A big bite into telco‘s BUSINESS




                                   8
9
WHAT‘S MORE


              10
XBox turns audiences
             Technische
             Hilfestellung
                                 Optimierung


                                                  Frontend
                                                                 Ausspielen
                                                                              Transcoding
                                                                                                 Thumbnail




        into a community.                                           Batch-
                                                                    Upload


                                                                              Metadaten-
                                                                                                 CDN-
                                                                                               Übergabe
                                                                                                             INNOVATIONS
                                                    Playlist
             Server           IT                                               Export
                                                                     Player
                                                                                                  Seeding


                                                    CMS
                                      Plattform
                                                  Anbindung
                                                                                 DISTRIBUTION
CONSULTING
                                                                                                             SEO

                        Archiv
                                                                                                Traffic
                                                                                               Shaping

                                                                 Format-                                             User
                                                               entwicklung                                         Tracking
                                          CONTENT
                                                                                              Peak
                                                                                           Management


                             Rechte               Produktion                                        Indizierung


                                                                                                                              11
WHY DOES IT MATTER?




    Actually there are   118 Million   reasons!



                                            12
The fight for the       living room!


     Internet Links             Portables                 TV
     Roku, TV, Vudu, ...      iPod, Zune HD, A   Sony, LG, Panasonic

        PC Player            Hardware Corps.          Startups
    Apple, Microsoft, Asus       WD, LaCie, ...   Boxee, Plex, XMBC, ...

           DVRs              3rd Gen Consoles     Blu-Ray Player
    TiVo, CE-Manufaturer        110m Units sold   Sony, LG, Panasonic
Internet enabled   TV-Sets!




In   2010 most sold TVs will be internet enabled!
                                                14
BOXES ARE
A DEADEND
            15
Meet the new paradigm




                        16
TV as a Service:         TV Everywhere




     Pay once watch everywhere           17
A NEW   E N G A G E M E N T PARADIGM.
   Video entertainment moves closer to the consumer.


                                     3m




                      50 cm




                  10 cm



                                                       18
Netflix‘s four steps to world domination



      Wi-fi is a < $10 component.


      Wi-fi will be in any consumer electronic device shortly


      Netflix is the killer app for broadband.


      Netflix will be on any wi-fi device. Reach
JUST SOME   BACKGROUND ON Wi Fi.




                                   ‣319m chipsets sold
                                    in 2008 +42% Y/Y
                                   ‣862m installed base




                                                          20
Enable consumers to engage
with rich Internet
experiences seamlessly
across any device, anywhere.



                           21
ADOBE is pushing its platform!


        Open Screen Project


        Open Source Media Framework


        Open Video Player




          The who is who of the mobile, video and IT industry are on board.



                                                                        22
...VIDEO IS




BIG           23
...VIDEO IS BIG.


BUT: YOUTUBE IS BIGGER.
                     • #2 site in global Minutes

                     • 40 % of all US Video Streams in Dec 2008

                     • 20h of video content are being uploaded every
                       minute!
                     • 17 billion search queries/month (2nd largest
                       search engine WW)

                     • 1 billion viewed videos/day
       VIDEO
                     • 445 million unique viewers in Sep 2009 (WW)
      3 Minuten
       1 Video
   1 Ad Impression




                                                                       24
JUST three more words on YouTube.
          personalized
           Channels
                +
              1080p
=   TV 2.0
Who‘s the TV Station here?

    1 *                  3,7                               = 3,7
    Billion Views/Day    minutes per view                   Billion min
                                                            watched per
                                                            Day




    72 * 200 * 24% = 3,5
    million German TV minutes a day         market share    Billion min
    Viewer                                                  watched per
                                                            Day
=                                          2.0
     8,7bn Views                               6,8bn Views                     1,3bn Views        1bn Views


    The top five labels control            65%                 of all of the views of the YouTube’s top 50.


http://www.tubemogul.com/blog/2009/09/on-youtube-its-the-music-labels-and-then-everyone-else/
Traffic is becoming a              commodity!




      „ With YouTube’s help, Google is now responsible for at least 6 percent of
      the internet’s traffic, and likely more — and may not be paying an ISP at
                 all to serve up all that content and attached ads. “

                   http://www.wired.com/epicenter/2009/10/youtube-bandwidth/
WHAT ABOUT
CONTENT?
             30
Best practice:   DEMAND MEDIA
   421,255,914 Video views    55 million unique users
   261,179 Rating             3 Billion social media
   300,854 Comments            interactions
   138,951 Videos             1 Billion cummulative video
                                streams
   442,014 Subscribers


  $17 million a year to writers, editors, and
  video producers
P2P ...


                          32




          ... is dying.
THE USER get‘s it anyway!
                    ✘
                    ✓
                    ✓
                    ✓
                    ✓
                    ✓
                    ✘
                    ✓
                    ✓
                    ✓
   Kino.de Charts       Kino.to Movies
       KW 43                KW 43
IN CASE I
FORGOT ...
             34
LIVE
LIVE
        U2 10m live viewers
        Obama
          8,6m simultaneous viewers on
           election
          5,6m watched the inauguration

        Michael Jackson 2m
         simultaneous viewers
        Oprah 0,5m
         simultaneous viewers
THANK YOU.
Contact
Bertram Gugel

gugelproductions.de/blog/

M: +49 179 22 1 77 63

info@gugelproductions.de

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What's Next In An On Demand World

  • 1. VALLEY What‘s next in an on demand world?
  • 2. A PRESENTATION BY BERTRAM GUGEL 2
  • 3. Let‘s take a closer look at the TURBULEN T market of online videos. 3
  • 4. ONCE UPON A TIME... August 1998, 15.000 Views/Day 4
  • 5. THE NEW STAR PARADIGM. > 25 Mio users/month A 13 year old YOUTUBE star... ...is generating more clicks than the BILD.de video content.
  • 6. NewTeeVee Live ... Google / YouTube Cisco Comcast Adobe Netflix CBS ... meet the incrumbents. 6
  • 7. May I introduce? XBox Live The XBox is an entertainment device. We see nothing but opportunity there.
  • 8. A big bite into telco‘s BUSINESS 8
  • 9. 9
  • 11. XBox turns audiences Technische Hilfestellung Optimierung Frontend Ausspielen Transcoding Thumbnail into a community. Batch- Upload Metadaten- CDN- Übergabe INNOVATIONS Playlist Server IT Export Player Seeding CMS Plattform Anbindung DISTRIBUTION CONSULTING SEO Archiv Traffic Shaping Format- User entwicklung Tracking CONTENT Peak Management Rechte Produktion Indizierung 11
  • 12. WHY DOES IT MATTER? Actually there are 118 Million reasons! 12
  • 13. The fight for the living room! Internet Links Portables TV Roku, TV, Vudu, ... iPod, Zune HD, A Sony, LG, Panasonic PC Player Hardware Corps. Startups Apple, Microsoft, Asus WD, LaCie, ... Boxee, Plex, XMBC, ... DVRs 3rd Gen Consoles Blu-Ray Player TiVo, CE-Manufaturer 110m Units sold Sony, LG, Panasonic
  • 14. Internet enabled TV-Sets! In 2010 most sold TVs will be internet enabled! 14
  • 16. Meet the new paradigm 16
  • 17. TV as a Service: TV Everywhere Pay once watch everywhere 17
  • 18. A NEW E N G A G E M E N T PARADIGM. Video entertainment moves closer to the consumer. 3m 50 cm 10 cm 18
  • 19. Netflix‘s four steps to world domination Wi-fi is a < $10 component. Wi-fi will be in any consumer electronic device shortly Netflix is the killer app for broadband. Netflix will be on any wi-fi device. Reach
  • 20. JUST SOME BACKGROUND ON Wi Fi. ‣319m chipsets sold in 2008 +42% Y/Y ‣862m installed base 20
  • 21. Enable consumers to engage with rich Internet experiences seamlessly across any device, anywhere. 21
  • 22. ADOBE is pushing its platform! Open Screen Project Open Source Media Framework Open Video Player The who is who of the mobile, video and IT industry are on board. 22
  • 24. ...VIDEO IS BIG. BUT: YOUTUBE IS BIGGER. • #2 site in global Minutes • 40 % of all US Video Streams in Dec 2008 • 20h of video content are being uploaded every minute! • 17 billion search queries/month (2nd largest search engine WW) • 1 billion viewed videos/day VIDEO • 445 million unique viewers in Sep 2009 (WW) 3 Minuten 1 Video 1 Ad Impression 24
  • 25. JUST three more words on YouTube. personalized Channels + 1080p
  • 26. = TV 2.0
  • 27. Who‘s the TV Station here? 1 * 3,7 = 3,7 Billion Views/Day minutes per view Billion min watched per Day 72 * 200 * 24% = 3,5 million German TV minutes a day market share Billion min Viewer watched per Day
  • 28. = 2.0 8,7bn Views 6,8bn Views 1,3bn Views 1bn Views The top five labels control 65% of all of the views of the YouTube’s top 50. http://www.tubemogul.com/blog/2009/09/on-youtube-its-the-music-labels-and-then-everyone-else/
  • 29. Traffic is becoming a commodity! „ With YouTube’s help, Google is now responsible for at least 6 percent of the internet’s traffic, and likely more — and may not be paying an ISP at all to serve up all that content and attached ads. “ http://www.wired.com/epicenter/2009/10/youtube-bandwidth/
  • 31. Best practice: DEMAND MEDIA  421,255,914 Video views  55 million unique users  261,179 Rating  3 Billion social media  300,854 Comments interactions  138,951 Videos  1 Billion cummulative video streams  442,014 Subscribers $17 million a year to writers, editors, and video producers
  • 32. P2P ... 32 ... is dying.
  • 33. THE USER get‘s it anyway! ✘ ✓ ✓ ✓ ✓ ✓ ✘ ✓ ✓ ✓ Kino.de Charts Kino.to Movies KW 43 KW 43
  • 35. LIVE
  • 36. LIVE  U2 10m live viewers  Obama  8,6m simultaneous viewers on election  5,6m watched the inauguration  Michael Jackson 2m simultaneous viewers  Oprah 0,5m simultaneous viewers
  • 37. THANK YOU. Contact Bertram Gugel gugelproductions.de/blog/ M: +49 179 22 1 77 63 info@gugelproductions.de