1. EINFÜHRUNG IN VIDEO
BERTRAM GUGEL
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3. GOT IT?

4. OPEN ACCESS
MARKET OVERVIEW
Hulu Metacafe
Rocketboom
YouTube
MyVideo
EQAL
Joost
ZDF
CBS
PRO iTunes
UGC
Netflix
Amazon
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Maxdome
RTL Now
IPTV
TV
WALLED GARDEN
WEB CONTENT
TV

5. ...VIDEO IS BIG.
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6. ...VIDEO IS BIG.
BUT: YOUTUBE IS BIGGER.
• 40 % of all US Video Streams in Dec 2008
• 13h of video content are being uploaded
every minute!
• 5,9 billion viewed videos/month (US)
• 300 million unique viewers in Dec 2008 (WW)
VIDEO
3 Minuten
1 Video
1 Ad Impression
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7. YouTube‘s got talent!
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8. YouTube‘s got news!
74m Views 5,6m Views 116m Views
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9. Web-TV
CONTENT

10. WEB-TV IS EVERYWHERE ...
78 % of all Americans viewed an online video
309 minutes of video / Month
95 Videos per Viewer
Every mayor online portal has a WebTV offering

11. POSTERCHILD: Rocketboom
700 views/day Distribution deal with Sony Pictures TV
„The Rise of the Video Blog“
Rolling Stone
250.000 views/day
1 Video format
100.000 views/day
1 page
Werbung, Sponsoring
$80.000 in advertising
12 Video formats
4 Video formats
12 pages
1 page
AppleTV, TiVo, PS3, PSP, ...
2004 2006 2008
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12. WEB STUDIOS

13. WEBISODES
8,8 M Views 130 M Views
7,4 M Views
3,8 M Views
= No Partner – no reach!
75k Views

14. Web

15. AN EVIL PLOT TO DESTROY TV (The World)
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! NBC & News.Corp JV
! 272m Views on YouTube
! Syndication to AOL, Yahoo!, MSN,
MySpace, Comcast, ...

16. TV STATION 2.0
 Google AdSense+Video
 „multimillion-dollar-
budgeted cartoon series“
 50 Episodes
 Distribution through
Google AdSense, YouTube
and Widgets
 Sponsored by Burger King

17. Cable Co

18. VoD
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19. VoD with a twist
10M Subscribers
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20. BOX plays
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21. Other

22. MOBILE
‣ reaches 92% of US online users
‣ >300 partners
‣ 360% growth in video views year/year
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23. P2P
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24. LIVE