A case study and evaluation of the Sony Ericsson W595 viral campaign. We are now BRANDO SOCIAL. We can be found here http://brandosocial.com/

1. Sony Ericsson & 3 W595 ‘The Darkside’

6. Add the app

7. FBk Notification

9. Youtube Branded Channel

10. Microsite Toolkit Competition Hub Campaign Hub

11. Supported a 360 Press Event Student Experiential Press Coverage Blogger Outreach Facebook Outreach UGC Youtube

12. Who we engaged… Viral Blogs Mobile Blogs Sony Ericsson Blogs Tech Blogs Gadget Blogs Mobile Forums General Online Media Channels News Sites Size = relevant influence Facebook Groups Stumbleupon Digg Delicious Halloween Sites Paranormal Sites WOM Blogs

13. Seeding…

19. Comment Highlights

21. Super Influencers http://blog.se-nse.net/2008/10/23/w595-the-dark-side/ http://www.whatmobile.net/News/generalnews/136403/scare_people_silly_with_the_darkside_trick.html http://forums.se-nse.net/index.php?act=Print&client=printer&f=85&t=35242 http://www.stumbleupon.com/url/www.w595-thedarkside.com/ http://www.funky.co.uk/music/move-to-the-darkside-w595/ http://www.absolutegadget.com/200810091771/news/phones/sony-ericsson-w595-walkman-phone-jungle-grey.html http://www.toysgadget.com/gadgets-and-toys/sony-ericsson-w595 http://okemobiles.blogspot.com/2008/10/sony-ericsson-w595-viral-marketing.html http://fav.or.it/post/685257/sony-ericsson-w595-viral-marketing-campaign http://twitter.com/mseckington/status/962606216