SlideShare ist ein Scribd-Unternehmen logo

Sony Ericsson C905 Online Photographic Competition Casestudy

•Als PPT, PDF herunterladen•
•
Brando Digital
Brando Digital

A case-study and evaluation of the Sony Ericsson C905 online photographic competition. We are now BRANDO SOCIAL. We can be found here http://brandosocial.com/

TechnologieKunst & Fotos
1 von 21
Sony Ericsson C905 Flickr Photographic Competition
Brief ,[object Object],[object Object],[object Object]
Our Response ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Phase 1
Who we engaged… Photo Blogs Photography Blogs Mobile Blogs Sony Ericsson Blogs Photography Competition Sites Tech Blogs Gadget Blogs Mobile Forums General Online Media Channels News Sites Size = relevant influence Facebook Photo Groups Flickr Photo Groups Deviant Art Photo Forums Twitter
Peer-2-Peer Toolkit ,[object Object],[object Object]
Download the badge
Embed it in your profile or blog
1 st Phase Results (4 Week Period) 900 - Votes 22,950 - Networks Reach (Facebook / Flickr) 41,600 - Influencer Targeted Reach 52 15 Super Influencers (Av. Reach 800) Total Targeted Reach Influencer Mentions Back-links Images Uploaded / Tagged Entrants Super Advocates 64,550 - 2,200 1,000 13,200+ 2500 850 150 340 200 5 5 Actual Benchmark
Peer-2-Peer Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],Week1 Week4 50 100 150 200 250 350 300 Entrants
 
Coverage Links ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Final phase ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Winner Ben Roberts, Online Self-Promotion
Donna Mills, Online Self-Promotion ,[object Object],Comment count and page threads are going up daily
 
Total Results (6 Week Period) 15,718 - Phase 2 Votes Est. 50,000+ 1,200+ Comments Deviant Art, Facebook, Twitter & Flickr Comments 150,000+ - Social Media Total Targeted Network Reach Super Influencer Blogosphere Postings Super Influencers SE Links (Totalled for all phases) Phase 1 Votes - 120 - 320 - 19,800+ 900 - Reach Coverage
Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key Learnings ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Empfohlen

Bright Shiny Object - Episode 1: Meerkat and Periscope
Bright Shiny Object - Episode 1: Meerkat and PeriscopeBright Shiny Object - Episode 1: Meerkat and Periscope
Bright Shiny Object - Episode 1: Meerkat and PeriscopeColle McVoy
 
SplashCast Overview Deck
SplashCast Overview DeckSplashCast Overview Deck
SplashCast Overview DeckMike Berkley
 
GoPro Hero4 Introduction - 4K Resolution and New Footage Make a Splash
GoPro Hero4 Introduction - 4K Resolution and New Footage Make a SplashGoPro Hero4 Introduction - 4K Resolution and New Footage Make a Splash
GoPro Hero4 Introduction - 4K Resolution and New Footage Make a SplashBrand24
 
Marketing plan of PHOTOBOOK
Marketing plan of PHOTOBOOKMarketing plan of PHOTOBOOK
Marketing plan of PHOTOBOOKPranav Agarwal
 
Hyperlapse - the new app by Instagram for time-lapse videos shooting - social...
Hyperlapse - the new app by Instagram for time-lapse videos shooting - social...Hyperlapse - the new app by Instagram for time-lapse videos shooting - social...
Hyperlapse - the new app by Instagram for time-lapse videos shooting - social...Brand24
 
Community Conference 2013 - Building your social strategy, Jeremiah Owyang
Community Conference 2013 - Building your social strategy, Jeremiah OwyangCommunity Conference 2013 - Building your social strategy, Jeremiah Owyang
Community Conference 2013 - Building your social strategy, Jeremiah OwyangSeismonaut
 
Electricidad Inalambrica, WiTricity, Wireless Power Consortium, UBeam, WattUp
Electricidad Inalambrica, WiTricity, Wireless Power Consortium, UBeam, WattUpElectricidad Inalambrica, WiTricity, Wireless Power Consortium, UBeam, WattUp
Electricidad Inalambrica, WiTricity, Wireless Power Consortium, UBeam, WattUpManueel Jack Foster
 
Catalogue June 2012
Catalogue June 2012Catalogue June 2012
Catalogue June 2012DesignEco Network
 

Empfohlen

Bright Shiny Object - Episode 1: Meerkat and Periscope
Bright Shiny Object - Episode 1: Meerkat and PeriscopeBright Shiny Object - Episode 1: Meerkat and Periscope
Bright Shiny Object - Episode 1: Meerkat and PeriscopeColle McVoy
 
SplashCast Overview Deck
SplashCast Overview DeckSplashCast Overview Deck
SplashCast Overview DeckMike Berkley
 
GoPro Hero4 Introduction - 4K Resolution and New Footage Make a Splash
GoPro Hero4 Introduction - 4K Resolution and New Footage Make a SplashGoPro Hero4 Introduction - 4K Resolution and New Footage Make a Splash
GoPro Hero4 Introduction - 4K Resolution and New Footage Make a SplashBrand24
 
Marketing plan of PHOTOBOOK
Marketing plan of PHOTOBOOKMarketing plan of PHOTOBOOK
Marketing plan of PHOTOBOOKPranav Agarwal
 
Hyperlapse - the new app by Instagram for time-lapse videos shooting - social...
Hyperlapse - the new app by Instagram for time-lapse videos shooting - social...Hyperlapse - the new app by Instagram for time-lapse videos shooting - social...
Hyperlapse - the new app by Instagram for time-lapse videos shooting - social...Brand24
 
Community Conference 2013 - Building your social strategy, Jeremiah Owyang
Community Conference 2013 - Building your social strategy, Jeremiah OwyangCommunity Conference 2013 - Building your social strategy, Jeremiah Owyang
Community Conference 2013 - Building your social strategy, Jeremiah OwyangSeismonaut
 
Electricidad Inalambrica, WiTricity, Wireless Power Consortium, UBeam, WattUp
Electricidad Inalambrica, WiTricity, Wireless Power Consortium, UBeam, WattUpElectricidad Inalambrica, WiTricity, Wireless Power Consortium, UBeam, WattUp
Electricidad Inalambrica, WiTricity, Wireless Power Consortium, UBeam, WattUpManueel Jack Foster
 
Catalogue June 2012
Catalogue June 2012Catalogue June 2012
Catalogue June 2012DesignEco Network
 
B315
B315B315
B315guesta433fb
 
BOLETÍN INFORMACIÓN EMPLEO Y FORMACIÓN DE SEVILLA
BOLETÍN INFORMACIÓN EMPLEO Y FORMACIÓN DE SEVILLABOLETÍN INFORMACIÓN EMPLEO Y FORMACIÓN DE SEVILLA
BOLETÍN INFORMACIÓN EMPLEO Y FORMACIÓN DE SEVILLAFrancisco Manuel González Pérez
 
Educação: cortes para a educacao já são o triplo do que foi recomendado pela ...
Educação: cortes para a educacao já são o triplo do que foi recomendado pela ...Educação: cortes para a educacao já são o triplo do que foi recomendado pela ...
Educação: cortes para a educacao já são o triplo do que foi recomendado pela ...pr_afsalbergaria
 
(Garrigues Offices in Latinoamérica (abril 2014)
(Garrigues Offices in Latinoamérica (abril 2014)(Garrigues Offices in Latinoamérica (abril 2014)
(Garrigues Offices in Latinoamérica (abril 2014)Garrigues abogados
 
The application of anchoring vignettes to the EQ-5D-5L: a possible solution t...
The application of anchoring vignettes to the EQ-5D-5L: a possible solution t...The application of anchoring vignettes to the EQ-5D-5L: a possible solution t...
The application of anchoring vignettes to the EQ-5D-5L: a possible solution t...Office of Health Economics
 
Brochure el encanto finca min size
Brochure el encanto finca min sizeBrochure el encanto finca min size
Brochure el encanto finca min sizegguiochin
 
B1 relativpronomen
B1 relativpronomenB1 relativpronomen
B1 relativpronomenLluisa Duat
 
Falcon-i Vehicle Tracking System
Falcon-i Vehicle Tracking SystemFalcon-i Vehicle Tracking System
Falcon-i Vehicle Tracking Systembdmsts
 
Offre en France Symop _ Mesure, Contrôle & Vision (ENOVA 2014)
Offre en France Symop _ Mesure, Contrôle & Vision (ENOVA 2014) Offre en France Symop _ Mesure, Contrôle & Vision (ENOVA 2014)
Offre en France Symop _ Mesure, Contrôle & Vision (ENOVA 2014) SYMOP
 
As plantas
As plantasAs plantas
As plantaslolimanti
 
C905 Casestudy
C905 CasestudyC905 Casestudy
C905 CasestudyBrando Digital
 
1540 tablet yahoo showcase
1540 tablet yahoo showcase1540 tablet yahoo showcase
1540 tablet yahoo showcaseJeff Loechner
 
Cases entertainment industry
Cases entertainment industryCases entertainment industry
Cases entertainment industryLisa Charlotte Kupfer
 
Singapore Case Studies
Singapore Case StudiesSingapore Case Studies
Singapore Case StudiesPearlin Siow
 
TWTRCON SF 10 Keynote: Business in the Fast Lane
TWTRCON SF 10 Keynote: Business in the Fast LaneTWTRCON SF 10 Keynote: Business in the Fast Lane
TWTRCON SF 10 Keynote: Business in the Fast LaneEdelman
 
Ford Explorer - Social Media Campaign
Ford Explorer - Social Media Campaign Ford Explorer - Social Media Campaign
Ford Explorer - Social Media Campaign TkXel
 
WorldQuest.05
WorldQuest.05WorldQuest.05
WorldQuest.05Toon Diependaele
 
Digital Trends
Digital TrendsDigital Trends
Digital TrendsSarah Blake
 
Real Branding Social Media 20080513 Final
Real Branding Social Media 20080513 FinalReal Branding Social Media 20080513 Final
Real Branding Social Media 20080513 FinalMark Silva
 
Social Media for Marketers
Social Media for MarketersSocial Media for Marketers
Social Media for MarketersReal Branding
 
Nikon social media master class nijenrode 9 dec 2014 rwa
Nikon social media master class nijenrode 9 dec 2014 rwaNikon social media master class nijenrode 9 dec 2014 rwa
Nikon social media master class nijenrode 9 dec 2014 rwaPhilips
 
Fit preso augmented and geosocial fashion
Fit preso augmented and geosocial fashionFit preso augmented and geosocial fashion
Fit preso augmented and geosocial fashionSocialTV
 

Weitere ähnliche Inhalte

Andere mochten auch

Educação: cortes para a educacao já são o triplo do que foi recomendado pela ...
Educação: cortes para a educacao já são o triplo do que foi recomendado pela ...Educação: cortes para a educacao já são o triplo do que foi recomendado pela ...
Educação: cortes para a educacao já são o triplo do que foi recomendado pela ...pr_afsalbergaria
 
(Garrigues Offices in Latinoamérica (abril 2014)
(Garrigues Offices in Latinoamérica (abril 2014)(Garrigues Offices in Latinoamérica (abril 2014)
(Garrigues Offices in Latinoamérica (abril 2014)Garrigues abogados
 
The application of anchoring vignettes to the EQ-5D-5L: a possible solution t...
The application of anchoring vignettes to the EQ-5D-5L: a possible solution t...The application of anchoring vignettes to the EQ-5D-5L: a possible solution t...
The application of anchoring vignettes to the EQ-5D-5L: a possible solution t...Office of Health Economics
 
Brochure el encanto finca min size
Brochure el encanto finca min sizeBrochure el encanto finca min size
Brochure el encanto finca min sizegguiochin
 
B1 relativpronomen
B1 relativpronomenB1 relativpronomen
B1 relativpronomenLluisa Duat
 
Falcon-i Vehicle Tracking System
Falcon-i Vehicle Tracking SystemFalcon-i Vehicle Tracking System
Falcon-i Vehicle Tracking Systembdmsts
 
Offre en France Symop _ Mesure, Contrôle & Vision (ENOVA 2014)
Offre en France Symop _ Mesure, Contrôle & Vision (ENOVA 2014) Offre en France Symop _ Mesure, Contrôle & Vision (ENOVA 2014)
Offre en France Symop _ Mesure, Contrôle & Vision (ENOVA 2014) SYMOP
 

Andere mochten auch (10)

B315
B315B315
B315
 
BOLETÍN INFORMACIÓN EMPLEO Y FORMACIÓN DE SEVILLA
BOLETÍN INFORMACIÓN EMPLEO Y FORMACIÓN DE SEVILLABOLETÍN INFORMACIÓN EMPLEO Y FORMACIÓN DE SEVILLA
BOLETÍN INFORMACIÓN EMPLEO Y FORMACIÓN DE SEVILLA
 
Educação: cortes para a educacao já são o triplo do que foi recomendado pela ...
Educação: cortes para a educacao já são o triplo do que foi recomendado pela ...Educação: cortes para a educacao já são o triplo do que foi recomendado pela ...
Educação: cortes para a educacao já são o triplo do que foi recomendado pela ...
 
(Garrigues Offices in Latinoamérica (abril 2014)
(Garrigues Offices in Latinoamérica (abril 2014)(Garrigues Offices in Latinoamérica (abril 2014)
(Garrigues Offices in Latinoamérica (abril 2014)
 
The application of anchoring vignettes to the EQ-5D-5L: a possible solution t...
The application of anchoring vignettes to the EQ-5D-5L: a possible solution t...The application of anchoring vignettes to the EQ-5D-5L: a possible solution t...
The application of anchoring vignettes to the EQ-5D-5L: a possible solution t...
 
Brochure el encanto finca min size
Brochure el encanto finca min sizeBrochure el encanto finca min size
Brochure el encanto finca min size
 
B1 relativpronomen
B1 relativpronomenB1 relativpronomen
B1 relativpronomen
 
Falcon-i Vehicle Tracking System
Falcon-i Vehicle Tracking SystemFalcon-i Vehicle Tracking System
Falcon-i Vehicle Tracking System
 
Offre en France Symop _ Mesure, Contrôle & Vision (ENOVA 2014)
Offre en France Symop _ Mesure, Contrôle & Vision (ENOVA 2014) Offre en France Symop _ Mesure, Contrôle & Vision (ENOVA 2014)
Offre en France Symop _ Mesure, Contrôle & Vision (ENOVA 2014)
 
As plantas
As plantasAs plantas
As plantas
 

Ähnlich wie Sony Ericsson C905 Online Photographic Competition Casestudy

1540 tablet yahoo showcase
1540 tablet yahoo showcase1540 tablet yahoo showcase
1540 tablet yahoo showcaseJeff Loechner
 
Singapore Case Studies
Singapore Case StudiesSingapore Case Studies
Singapore Case StudiesPearlin Siow
 
TWTRCON SF 10 Keynote: Business in the Fast Lane
TWTRCON SF 10 Keynote: Business in the Fast LaneTWTRCON SF 10 Keynote: Business in the Fast Lane
TWTRCON SF 10 Keynote: Business in the Fast LaneEdelman
 
Ford Explorer - Social Media Campaign
Ford Explorer - Social Media Campaign Ford Explorer - Social Media Campaign
Ford Explorer - Social Media Campaign TkXel
 
Real Branding Social Media 20080513 Final
Real Branding Social Media 20080513 FinalReal Branding Social Media 20080513 Final
Real Branding Social Media 20080513 FinalMark Silva
 
Social Media for Marketers
Social Media for MarketersSocial Media for Marketers
Social Media for MarketersReal Branding
 
Nikon social media master class nijenrode 9 dec 2014 rwa
Nikon social media master class nijenrode 9 dec 2014 rwaNikon social media master class nijenrode 9 dec 2014 rwa
Nikon social media master class nijenrode 9 dec 2014 rwaPhilips
 
Fit preso augmented and geosocial fashion
Fit preso augmented and geosocial fashionFit preso augmented and geosocial fashion
Fit preso augmented and geosocial fashionSocialTV
 
Ford Fiesta Movement Social Media Campaign Value
Ford Fiesta Movement Social Media Campaign ValueFord Fiesta Movement Social Media Campaign Value
Ford Fiesta Movement Social Media Campaign Valuedmle
 
CIPR Social Summer - 'Engaging with your audience by broadcasting through soc...
CIPR Social Summer - 'Engaging with your audience by broadcasting through soc...CIPR Social Summer - 'Engaging with your audience by broadcasting through soc...
CIPR Social Summer - 'Engaging with your audience by broadcasting through soc...Chartered Institute of Public Relations
 
FanChatter Events Presentation 013109
FanChatter Events Presentation 013109FanChatter Events Presentation 013109
FanChatter Events Presentation 013109Marty Wetherall
 
Engage your fans!
Engage your fans!Engage your fans!
Engage your fans!Huggity
 
World Cup Social Media PR Case Study - Continental Tyres and C&M
World Cup Social Media PR Case Study - Continental Tyres and C&MWorld Cup Social Media PR Case Study - Continental Tyres and C&M
World Cup Social Media PR Case Study - Continental Tyres and C&MBeyond
 
SWCC Overview Case Studies
SWCC Overview Case Studies SWCC Overview Case Studies
SWCC Overview Case Studies KyleMortensen
 

Ähnlich wie Sony Ericsson C905 Online Photographic Competition Casestudy (20)

C905 Casestudy
C905 CasestudyC905 Casestudy
C905 Casestudy
 
1540 tablet yahoo showcase
1540 tablet yahoo showcase1540 tablet yahoo showcase
1540 tablet yahoo showcase
 
Cases entertainment industry
Cases entertainment industryCases entertainment industry
Cases entertainment industry
 
Singapore Case Studies
Singapore Case StudiesSingapore Case Studies
Singapore Case Studies
 
TWTRCON SF 10 Keynote: Business in the Fast Lane
TWTRCON SF 10 Keynote: Business in the Fast LaneTWTRCON SF 10 Keynote: Business in the Fast Lane
TWTRCON SF 10 Keynote: Business in the Fast Lane
 
Ford Explorer - Social Media Campaign
Ford Explorer - Social Media Campaign Ford Explorer - Social Media Campaign
Ford Explorer - Social Media Campaign
 
WorldQuest.05
WorldQuest.05WorldQuest.05
WorldQuest.05
 
Digital Trends
Digital TrendsDigital Trends
Digital Trends
 
Real Branding Social Media 20080513 Final
Real Branding Social Media 20080513 FinalReal Branding Social Media 20080513 Final
Real Branding Social Media 20080513 Final
 
Social Media for Marketers
Social Media for MarketersSocial Media for Marketers
Social Media for Marketers
 
Nikon social media master class nijenrode 9 dec 2014 rwa
Nikon social media master class nijenrode 9 dec 2014 rwaNikon social media master class nijenrode 9 dec 2014 rwa
Nikon social media master class nijenrode 9 dec 2014 rwa
 
Fit preso augmented and geosocial fashion
Fit preso augmented and geosocial fashionFit preso augmented and geosocial fashion
Fit preso augmented and geosocial fashion
 
Ford Fiesta Movement Social Media Campaign Value
Ford Fiesta Movement Social Media Campaign ValueFord Fiesta Movement Social Media Campaign Value
Ford Fiesta Movement Social Media Campaign Value
 
CIPR Social Summer - 'Engaging with your audience by broadcasting through soc...
CIPR Social Summer - 'Engaging with your audience by broadcasting through soc...CIPR Social Summer - 'Engaging with your audience by broadcasting through soc...
CIPR Social Summer - 'Engaging with your audience by broadcasting through soc...
 
FanChatter Events
FanChatter EventsFanChatter Events
FanChatter Events
 
FanChatter Events Presentation 013109
FanChatter Events Presentation 013109FanChatter Events Presentation 013109
FanChatter Events Presentation 013109
 
Engage your fans!
Engage your fans!Engage your fans!
Engage your fans!
 
World Cup Social Media PR Case Study - Continental Tyres and C&M
World Cup Social Media PR Case Study - Continental Tyres and C&MWorld Cup Social Media PR Case Study - Continental Tyres and C&M
World Cup Social Media PR Case Study - Continental Tyres and C&M
 
Social media-marketing-networking
Social media-marketing-networkingSocial media-marketing-networking
Social media-marketing-networking
 
SWCC Overview Case Studies
SWCC Overview Case Studies SWCC Overview Case Studies
SWCC Overview Case Studies
 

Kürzlich hochgeladen

Human Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR SystemsHuman Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR SystemsMark Billinghurst
 
SAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptxSAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptxNavinnSomaal
 
DevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache MavenDevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache MavenHervé Boutemy
 
Bun (KitWorks Team Study 노별마루 발표 2024.4.22)
Bun (KitWorks Team Study 노별마루 발표 2024.4.22)Bun (KitWorks Team Study 노별마루 발표 2024.4.22)
Bun (KitWorks Team Study 노별마루 발표 2024.4.22)Wonjun Hwang
 
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Mark Simos
 
Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024Enterprise Knowledge
 
Unraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfUnraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfAlex Barbosa Coqueiro
 
Vertex AI Gemini Prompt Engineering Tips
Vertex AI Gemini Prompt Engineering TipsVertex AI Gemini Prompt Engineering Tips
Vertex AI Gemini Prompt Engineering TipsMiki Katsuragi
 
Install Stable Diffusion in windows machine
Install Stable Diffusion in windows machineInstall Stable Diffusion in windows machine
Install Stable Diffusion in windows machinePadma Pradeep
 
Commit 2024 - Secret Management made easy
Commit 2024 - Secret Management made easyCommit 2024 - Secret Management made easy
Commit 2024 - Secret Management made easyAlfredo García Lavilla
 
Connect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck PresentationConnect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck PresentationSlibray Presentation
 
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage CostLeverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage CostZilliz
 
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024BookNet Canada
 
Streamlining Python Development: A Guide to a Modern Project Setup
Streamlining Python Development: A Guide to a Modern Project SetupStreamlining Python Development: A Guide to a Modern Project Setup
Streamlining Python Development: A Guide to a Modern Project SetupFlorian Wilhelm
 
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024BookNet Canada
 
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks..."LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...Fwdays
 
"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii Soldatenko"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii SoldatenkoFwdays
 
AI as an Interface for Commercial Buildings
AI as an Interface for Commercial BuildingsAI as an Interface for Commercial Buildings
AI as an Interface for Commercial BuildingsMemoori
 
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek SchlawackFwdays
 
"Federated learning: out of reach no matter how close",Oleksandr Lapshyn
"Federated learning: out of reach no matter how close",Oleksandr Lapshyn"Federated learning: out of reach no matter how close",Oleksandr Lapshyn
"Federated learning: out of reach no matter how close",Oleksandr LapshynFwdays
 

Kürzlich hochgeladen (20)

Human Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR SystemsHuman Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR Systems
 
SAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptxSAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptx
 
DevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache MavenDevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache Maven
 
Bun (KitWorks Team Study 노별마루 발표 2024.4.22)
Bun (KitWorks Team Study 노별마루 발표 2024.4.22)Bun (KitWorks Team Study 노별마루 발표 2024.4.22)
Bun (KitWorks Team Study 노별마루 발표 2024.4.22)
 
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
 
Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024
 
Unraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfUnraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdf
 
Vertex AI Gemini Prompt Engineering Tips
Vertex AI Gemini Prompt Engineering TipsVertex AI Gemini Prompt Engineering Tips
Vertex AI Gemini Prompt Engineering Tips
 
Install Stable Diffusion in windows machine
Install Stable Diffusion in windows machineInstall Stable Diffusion in windows machine
Install Stable Diffusion in windows machine
 
Commit 2024 - Secret Management made easy
Commit 2024 - Secret Management made easyCommit 2024 - Secret Management made easy
Commit 2024 - Secret Management made easy
 
Connect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck PresentationConnect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck Presentation
 
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage CostLeverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
 
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
 
Streamlining Python Development: A Guide to a Modern Project Setup
Streamlining Python Development: A Guide to a Modern Project SetupStreamlining Python Development: A Guide to a Modern Project Setup
Streamlining Python Development: A Guide to a Modern Project Setup
 
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
 
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks..."LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
 
"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii Soldatenko"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii Soldatenko
 
AI as an Interface for Commercial Buildings
AI as an Interface for Commercial BuildingsAI as an Interface for Commercial Buildings
AI as an Interface for Commercial Buildings
 
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
 
"Federated learning: out of reach no matter how close",Oleksandr Lapshyn
"Federated learning: out of reach no matter how close",Oleksandr Lapshyn"Federated learning: out of reach no matter how close",Oleksandr Lapshyn
"Federated learning: out of reach no matter how close",Oleksandr Lapshyn
 

Sony Ericsson C905 Online Photographic Competition Casestudy

  • 1. Sony Ericsson C905 Flickr Photographic Competition
  • 2.
  • 3.
  • 5. Who we engaged… Photo Blogs Photography Blogs Mobile Blogs Sony Ericsson Blogs Photography Competition Sites Tech Blogs Gadget Blogs Mobile Forums General Online Media Channels News Sites Size = relevant influence Facebook Photo Groups Flickr Photo Groups Deviant Art Photo Forums Twitter
  • 6.
  • 8. Embed it in your profile or blog
  • 9. 1 st Phase Results (4 Week Period) 900 - Votes 22,950 - Networks Reach (Facebook / Flickr) 41,600 - Influencer Targeted Reach 52 15 Super Influencers (Av. Reach 800) Total Targeted Reach Influencer Mentions Back-links Images Uploaded / Tagged Entrants Super Advocates 64,550 - 2,200 1,000 13,200+ 2500 850 150 340 200 5 5 Actual Benchmark
  • 10.
  • 11.  
  • 12.
  • 13.
  • 14.  
  • 15. Winner Ben Roberts, Online Self-Promotion
  • 16.
  • 17.  
  • 18. Total Results (6 Week Period) 15,718 - Phase 2 Votes Est. 50,000+ 1,200+ Comments Deviant Art, Facebook, Twitter & Flickr Comments 150,000+ - Social Media Total Targeted Network Reach Super Influencer Blogosphere Postings Super Influencers SE Links (Totalled for all phases) Phase 1 Votes - 120 - 320 - 19,800+ 900 - Reach Coverage
  • 19.
  • 20.
  • 21.