The role of email in marketing your digital business, how to write great email content and using email marketing tools.

3. Customers will still open your email, if you routinely add value

6. Easy to use

7. Conforms with relevant anti-spam legislation

8. Will grow with your online business

9. Makes subscription and list management a breeze

11. Desktop based email software

13. Ideal for small to medium businesses

14. Affordable, great feature set, scaleable

15. Benchmark Email : flexible, affordable, full-featured email marketing ideal for SMEs

19. Make it easy for your subscribers to share your email offerings via email and social media

20. Encourage sign in on a dedicated landing page on your site

21. Ask for an email address in exchange for value added content (a downloadable whitepaper, free webinar, etc.)

24. Write as you would for the web – keep your copy clear, engaging and short

25. Include a compelling call to action: tell people what you want them to do!