2. Digital Marketing THE PRIME DIRECTIVE Digital marketing is about PEOPLE not TECHNOLOGY ! Technology is just the bit in the middle that helps us communicate more effectively
17. They're in control: play on their terms or you'll lose them before you start
18. They're fickle: if your value proposition doesn't stack up, they'll go elsewhere
Hinweis der Redaktion
Huge and still rapidly expanding market. Statistics sometimes mask the significance Not just about volume, also about changing consumer expectations and behaviour. Two way street – conversation, not a lecture.