Adobe's content strategy supports the emerging digital world through open standards like EPUB. EPUB allows publishers to produce a single eBook file that can be distributed to consumers and read on any device. Adobe tools like InDesign and Buzzword allow authors to create and export EPUB files. Digital Editions is Adobe's free desktop reading software for EPUB and PDF files. Adobe is working to address myths about EPUB's capabilities and ensure protection of copyright through services like Content Server 4. The goal is to help creators monetize content while meeting consumer expectations across devices.

1. Adobe's content strategy for the emerging digital world Mark SzulcTechnical DirectorAdobe AU & NZ Future of the Book Conference25th June 2009

2. What are our needs & challenges?? Monetize your ideas & effort Meet customer expectations Speed up our workflows 2

3. Paper is no longer the “only” end product..

5. Consumers want to buy from multiple points of purchase, read on their device of choice, without having to juggle multiple software programs and incompatible libraries

6. We are all best served if the digital book value chain is not controlled by any one company

9. Tethered or Over-the-Air Fulfillment

10. Integrates with Adobe Digital Editions

11. Delivered as Source Code

12. Licensees: Bookeen, Polymer Vision, iRex Technologies, SONY Reader, Lexcycle Stanza (iPhone), PlasticLogic, Amazon (PDF only), Netronix, Tianjin Jinke and Others

14. EPUB: the Standard Format For Reflow-Centric Publications Complements PDF, which focuses on final-form paginated documents EPUB designed to adapt to any device, any size screen Structured and accessible, XML based With SVG, font embedding, and styles/templates to enable an enriched experience Support rich media & interactivity via embedded objectsAudio/Video/Media Convergence Publishers rapidly adopting EPUB across the spectrum: trade, technical, textbook, academic journals

15. EPUB Authoring: Multiple Adobe Workflows InDesignthe page layout tool of choice for professional publishers, for books, newspapers, magazines, and more Enhanced EPUB export now built-in to InDesignCS4 Adobe Buzzword Export Open Source Authoring EPUBCheck EPUBGen Open Publication Distribution System (OPDS) Acrobat Plug-in for PDF->EPUB Gen

16. EPUB Authoring: Adobe Buzzword Adobe Buzzword free, web-based document creation and collaboration with Acrobat.com EPUB export now built-in to the latest Buzzword release

17. DEMOInDesign / Buzzword to EPUBDigital Editions

19. Supports PDF and EPUB

20. Language Support: English, German, French, Dutch, Spanish, Italian, Portuguese, Chinese (s&t), Japanese, Korean

21. Tethered (USB) mobile device management

22. Bookmarking, highlighting, notes etc.

25. Java server integrates into existing CMS databases

26. Used by publishers, distributors and retailers worldwide

27. Control print, copy and expiration

28. No title or CPU limitations

30. Reality: Support for SVG, CSS, Embedded Fonts, Embedded Video and Audio, Page Templates (multi-column) etc.

31. Myth #2: “EPUB somehow doesn’t meet the requirements to be a consumer format”

32. Reality: There is no real technical reason why device manufacturers and software developers don’t use EPUB as a native consumer format. The issue is business and distribution control.

33. Myth #3: “I need to produce different flavors of EPUB to work correctly on each software application or device”

35. Desktop and Mobile Devices

36. Consumer Choice: Buy from Multiple Points of Purchase

37. Publishers Protect Copyrights

38. Consumer Choice: Buy and Read on Device of Choice

40. DEMOVideo in a PDF?Transcribed videoInDesign to Flash

41. DEMOCheck MagazineNY Times Desktop Sam’s Interactive Reader

42. Inspiration to Experiencing - Adobe is here to help.. CREATION DISTRIBUTION Authoring Edit Review Publish Deliver Read

43. What were our needs & challenges?? Monetize your ideas & effort Meet customer expectations Speed up our workflows 21

44. Meeting our needs and removing challenges Many ways to Monetize your ideas & effort Exceedcustomer expectations Speed up our workflows using familiar tools 22

45. Mark Szulc mszulc@adobe.com www.markszulc.com twitter.com/mszulc