Many companies in the B2B healthcare / chemicals industry are ‘on’ social media sites, but having a strong online presence means actually utilizing these sites to connect with communities of potential consumers in an organized and frequent manner. This requires working out which social networks your prospects are using, allocating resources (ie a Community Manager) to manage your social media accounts, and building a social media strategy to produce frequent and relevant content. This eBook gives you all of the information you need to implement a winning social media strategy. Key Takeaways include: - How to get started on your recommended social media channels - Key statistics and specific case studies - Best Practices for each network - Industry insights about Google+

5. Pick up the best practices of the
sector for a successful social
media strategy!
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