1. 5 Reasons ‘WHY YOU
FAIL’ at Your Marketing!
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2. • Your Product Sucks!
• You focus on getting JVs:
• You do not have an easy to reach customer support
• You hide behind the great wall of internet
• People don’t know, like or trust you:
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3. Your Product Sucks!
Let’s be honest here for a minute….. Most of us, online
today, who have some sort of product to sell, be it an
affiliate offer or your own product have thought
about SELLING FIRST and the PRODUCT
SECOND!
Hell, some of us even promote the product without even
testing it ourselves.
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4. • Now, what does that tell you! Do you even know the
product you’re promoting? If the answer is NO, how
can you expect to get the most out of your marketing
efforts. You simply cannot!
• If you’re a product creator, did you think about
creating THE BEST PRODUCT THAT YOU CAN
CREATE or did you focus most of your attention on
trying to get affiliate/JV attention and making some
quick money?
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5. Be honest here, you don’t have to tell me, you already
know the answer
This is the #1 reason why you fail! Your product sucks,
instead of creating a mediocre product, focus on creating
a product that sells, pleases the customers so much that
they end up becoming RAVING FANS and getting
other people on board for you.
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6. The most powerful marketing is word of mouth
marketing – because it comes from people they know,
like and trust. Think about it.
“Focus on creating a product that sells, rather than selling
a product”
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7. You focus on getting JVs
Most of the product creators that I see online are
thinking short term, they create product after
product and then dump the old one and move on
to the next one.
Some even don’t answer the support desk after the initial
product launch is over which is not only wrong but also
unethical as a business practice.
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8. The solution: Focus on product first, customers second
and the JVs/Affiliate partners will be more than happy to
support you because your product (1) makes them
money (2) they know that their referred clients will get
the best service from you.
One guy you can learn this from is one of my closest
friends in the online circles – Cyril Jeet! You might
have seen him make waves on the WarriorForum with
his kick ass softwares.
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9. The best part about his stuff is that he is a hands-on
guy who takes care of his customers, in turn the
customers reward him by buying almost every
product he puts out.
WHY? He has built an army of loyal followers. Do the
same, let the customers be your biggest fans.
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10. You do not have an easy to reach
customer support
This is a major bummer for most small product
creators. Although this is the easiest thing to take care of,
most people never do it. I do not understand WHY!
….Just adding a customer support link puts your
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11. POTENTIAL CUSTOMER’S mind at ease and
makes closing the sale easy. There are numerous free
support desk script which can be installed within
seconds by even the greenest of newbies…. Yet, only a
handful of people do this.
IF you’re reading this and you have a product (I DO
NOT CARE if it’s an affiliate product or your own) but
NO support desk, SLAP YOURSELF RIGHT NOW!
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12. I even have a support desk on my solo ads directory
which does not make me any money (directly
anyways) and I answer my support tickets for 1 hour
each day!
Why? It makes people like me and trust me which, in
the future, might result in an easy sale!
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13. …Maybe it’s just good karma but you need to get yourself
a support desk if you’re selling anything. Let the
customers know that they are dealing with a REAL
PERSON!
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14. You hide behind the great wall of
internet
Every sales letter that is successful includes the picture of
the product creator! You know why? Because if you
hide behind the great wall of internet people
are scared to buy from you!
They will NEVER (unless they really really want the
product) buy from a page which has (1) no real
person (2) no way to reach out to the seller!
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15. DO NOT hide behind the great wall of internet. It again takes
me back to the first point I made. If you create a REMARKABLE
PRODUCT you’d be willing to put your name on it; however, if
you’re doing something shady you don’t want your name
associated to it.
People on the internet are smart and they realize this: NO
NAME = SOMETHING SHADY.
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16. People don’t know, like or trust
you
The last and final reason why people don’t buy from
you is either they do not know you at all, or they
don’t like or trust you.
….people like Frank Kern, Mike Filsaime etc. have these
nailed. Most people who have been in the ‘Make Money
Online’ know then, like them and trust them. Result?
Easy Sales!
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17. I’m going to talk about this in detail in my next blog
post. Come back tomorrow; I’ll probably have it done
by then
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www.DigiFloss.com
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18. Conclusion
• Create a GREAT PRODUCT that people would feel safe
referring others too;
• Focus on product first, customers second and
JVs/Affiliates third;
• Take care of your customers and they will take care of
you;
• Show people they are dealing with a real person, do not
hide;
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19. As always, if you liked the post please make a comment
below and share it with others so they too can join
our DigiFloss Tribe!
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