WTF is a Content Studio - WTF Native NYC, 11/3/15

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Digiday

Evan Gotlib from Mic's presentation from the Digiday WTF Native Advertising event on November 3, 2015.

Marketing

18
MIC’S CONTENT
STUDIO IS NOT JUST
AN “ENTITY” - IT IS A
LENS.

19
“CONTENT
MARKETING IS A
COMMITMENT, NOT A
CAMPAIGN.”
— JON BUSCALL, HEAD OF
JONTUS MEDIA

27
MIC’S CONTENT STUDIO IS
10 MONTHS OLD.

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WTF is a Content Studio - WTF Native NYC, 11/3/15

2. 2 WTF IS A CONTENT STUDIO?!?

3. 3

4. 4

5. 5

10. 10 PRODUCERS

13. 13 GRAPHIC ARTISTS

14. 14 DEVELOPERS

15. 15 ENGINEERS

16. 16 CONTENT ANALYTICS MANAGERS

17. 17 CONTENT PROGRAMMING MANAGERS

18. 18 MIC’S CONTENT STUDIO IS NOT JUST AN “ENTITY” - IT IS A LENS.

19. 19 “CONTENT MARKETING IS A COMMITMENT, NOT A CAMPAIGN.” — JON BUSCALL, HEAD OF JONTUS MEDIA

20. 20 THREE KEY TAKEAWAYS

21. 21 GO AMISH

22. 22

23. 23 DON’T DISCOUNT MEDIA AGENCIES

24. 24

25. 25 IT’S ALL ABOUT THE GENESIS

26. 26

27. 27 MIC’S CONTENT STUDIO IS 10 MONTHS OLD.

28. 28

29. 29

30. 30

31. THANK YOU!