Just because a campaign works in Portland, Maine doesn’t mean it will play in Portland, OR. Search has worked well for local advertising because it enables advertisers to customize campaigns to local needs and small daily budgets and sub-dollar tolerances. In this workshop, learn how unstructured data is enabling local programmatic marketing–opening up a whole new level of campaign optimization for any multi-unit retailer, franchise company or chain that depends on local awareness and conversions.

1. VISIBLE
DATAVISIBLE SUCCESS
BIG DATA FOR LOCAL CAMPAIGNS

2. COMPLETE CROSS-PLATFORM CAPABILITIES
MOBILE VIDEODISPLAY SOCIAL

8. I LIVE IN PHOENIX
I CHECKED THE
MIAMI WEATHER
I LOVE HOCKEY
CANADIAN
SNOWBIRD

9. ORDERS PIZZA
LIVES IN DOWNTON
NEW YORK
BOUGHT TICKETS
TO TIM McGRAW
URBAN
COWBOY

10. WHERE DID ALL
THAT DATA GO?

11. IT’S INSIDE A BLACK BOX.

12. JUST
DOESN’T
WORK
FOR
LOCAL
THE
PROBLEM
WITH
SEGMENT
S

13. SEGMENT BASED
SYSTEMS
REQUIRE
VOLUM
E

14. THE ANSWER:
UNSTRUCTURED
DATA
WTF
UNSTRUCTURED
DATA?

15. SEARCH

16. CONTEXT

17. RECENCY

18. LOCATION

19. WE ARE LOCAL PROGRAMMATIC
LOCAL
CAMPAIGNS
LOCAL
BUDGETS
LOCAL
AUDIENCES

20. DYNAMIC AUDIENCE BUILDING

21. AUTOMATE
OPTIMIZATION

22. COMPLETE
REPORTING
TRANSPARENCY

23. PROGRAMMATIC
PERFORMANCE
YOU CAN SEE

24. VISIBLE
DATAVISIBLE SUCCESS