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And yet…
John Varvatos x Future
“I just want to be an inspiration. I’m a rock star. I’m Future
Hendrix.”
New York City
Los Angeles
The Strategy
Online
• Create an urgency
• Leave a lasting impact
• Be nimble and unafraid
futurehivepopup.com
johnvarvatos.com
Key Takeaways
Thank You

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When digital collides with the physical, Glossy Forum, October 20th, 2016

Editor's Notes

  1. The phrase “2016 Retail Apocalypse has over 5 million results
  2. 7.9 Million Instagram Followers 6.9 Million Facebook Followers 20 Singles certified platinum or gold 14x Platinum 11.5 Million Monthly Listens on Spotify (64th in the world – Lady Gaga is 57th, DJ Khaled is 152nd)
  3. 245 Million Press Impressions 10,000 visitors