1. maytheforce(s)bewithyou
Wednesday, May 22, 13

2. CONVERGENCE
Wednesday, May 22, 13

3. FRAGMENTATION
Wednesday, May 22, 13

4. ,,
Wednesday, May 22, 13

5. ,,
INTERCONNECTED
Wednesday, May 22, 13

6. ,,
INTERCONNECTED
INTERDEPENDENT
Wednesday, May 22, 13

7. ,,
TRANSPARENT
INTERCONNECTED
INTERDEPENDENT
Wednesday, May 22, 13

8. CONTENT
Wednesday, May 22, 13

9. All media starts with
great content. A great
media strategy can never
compensate for average
content.
Wednesday, May 22, 13

10. so what is great content
VISIBILITYCONTEXT
SHARE-ABILITY
Wednesday, May 22, 13

11. The role of content
is evolving. The
opportunity to be an
expert, facilitator and
“friend.”
Wednesday, May 22, 13

12. Consumption is Changing
Traditional
:30 Sec Advertising/Display
Product Placement
Integration
Adaptive Branded Content
REACH
DISRUPTION
ENGAGEMENT
Wednesday, May 22, 13

13. Brands must become better than ever at telling and
sharing a story and most importantly listening…
The impact on brands
Wednesday, May 22, 13

14. CULTURE
Wednesday, May 22, 13

15. Brands need to stop
competing in the
category and start
winning in the culture.
Wednesday, May 22, 13

16. Wednesday, May 22, 13

17. Wednesday, May 22, 13

18. Wednesday, May 22, 13

19. CONTEXT
Wednesday, May 22, 13

20. In the future all media
planners will be content
planners. Content is the
currency of the
convergent world.
Wednesday, May 22, 13

21. THAT WAS THEN
Wednesday, May 22, 13

22. THIS IS NOW
Wednesday, May 22, 13

23. two things go
hand in hand
DISTRIBUTION
OF
CONTENT
CREATION
OF
CONTENT
Wednesday, May 22, 13

24. Wednesday, May 22, 13

25. FUTURE
Wednesday, May 22, 13

26. All brands have to be
content programmers
Wednesday, May 22, 13

27. 5
step
process
41
AUDIT
2
CONTENT
3
CONTEXT
5
OPTIMIZE
ANALYSIS
Wednesday, May 22, 13

28. BOUGHT
OWNED
EARNED
1
AUDIT
Bought Owned Earned
Wednesday, May 22, 13

29. 2
CONTENT
Wednesday, May 22, 13

30. PROFESSIONAL
Associate/Sponsor/
Integrate/Promote
2
CONTENT
Wednesday, May 22, 13

31. CONSUMER
Curate/Enable/
Appropriate/Celebrate
PROFESSIONAL
Associate/Sponsor/
Integrate/Promote
2
CONTENT
Wednesday, May 22, 13

32. BRANDED
Ideate/Fund/Produce/
Create
CONSUMER
Curate/Enable/
Appropriate/Celebrate
PROFESSIONAL
Associate/Sponsor/
Integrate/Promote
2
CONTENT
Wednesday, May 22, 13

33. 3
CONTEXT
Wednesday, May 22, 13

34. thank you
Wednesday, May 22, 13