Forget geotargeting and geofencing. The dream of walking by Starbucks and getting a coupon delivered is already old fashioned. We are talking about a smart shopping experience, not unlike that facilitated by Amazon but in a real time real place environment. The technologies will assist in mapping out the most efficient store trip, suggesting options not on today's shopping list but suggestible from long term wish lists, previous shopping or previous browser behavior. The end result is a more efficient experience for the consumer, a higher basket value for the retailer and the achievement of a much talked about dream for local and mobile.

1. The Last 100 Yards of Mobility: The Future of
Mobile, Retail and Consumer Satisfaction

2. Today: Hyper Local
Advertising
OEM Services
JiWire
Geoloqi
Moasis
Xtify
PlaceIQ
Verve Mobile
Retailigence

3. New In Store Services
In-App Purchases
Connect with Inventory
Showrooming on Steroids
Products in store or
another nearby retailer
Find out of stock item in
another branch
Instant price matching
against online & offline
retailers

4. New In Store Services
• Capture of market research data
• Promotions for select products
• Mobile POS
• Offers consumers rewards as
incentives to find products
• Private and instant sales for mobile
app users
• Instant customer service

5. Analytics
Big investment being made in
store analytics
• EuclidAnalytics
• Quri
• iInside
• RetailNext
• Iviutech
• Viewsy
• Placed
• Walkbase
• Prism Skylabs
• FiveStars

6. Loyalty & Rewards
A number of companies
cropping up in this space
• Swirl
• LevelUp
• Belly
• Margeta
• Clutch
• Shopkick
• KaChing!
• Shoptext

7. Navigation and Maps
In store mapping/navigation via Google
Maps/GPS, etc.
Starts with sections of stores - in place
today
• Aisle 411
• Insiteo
• Point Inside
• Lighthouse Signal
• Indoo.rs
• Micello
• Indoor Atlas
• Navizon

8. Early Technologies
Access to a niche group of
consumers: early adopters of
mobile technologies
• Scanning of barcodes on product
packaging
• NFC applications- Near Field
Communication
• Bluetooth

9. Location Tech
iBeacon and other location
technologies
• Could kill cash register and NFC
• DecaWave: chip ID’s location
within 10 centimeters
• Estimote: BLE sensors

10. IoT and Sensors
Internet of Things
• Next Generation sensors
• Lightweight
• Needing no batteries
• Powered by capturing
radio signals

11. Shopping
Smart shopping lists
• Enriched by behavioral
overlay (Amazon like)
• Combined with
maps=efficient navigation

12. Bottom Line
Win-Win for consumers and retailers
Less friction in shopping trip
(easier navigation, save
money & time)
Attract more customers, higher
basket $$ potential

13. David L. Smith
smith@mediasmith.com
Twitter: mediadls